Operations & Material management Ass-1.pdf

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    CENTRE FOR CONTINUING EDUCATION

    EXECUTE MBA

    (OIL AND GAS MANAGEMENT)

    ASSIGNMENT - 1

    BATCH : 2011 J AN

    SEMESTER : 2ND SEMESTER

    NAME : K.Solairaj

    ROLL NO: 500013919

    ASSIGNMENT

    FOR

    OPERATIONS & MATERIAL MANAGEMENT -MBCQ 722

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    SECTION A

    1. Which of the following is not an objective of production planning?

    Minimizing the inventory cost for producing goods and services

    2. Which of the following is not true about productivity?

    Increase in production leads to increase in productivity

    3. Which of the following is not a synonym for process-focused production?

    Intermittent production

    4. Which of the following layout planning tools uses two-dimensional cut-outs and temples of

    equipment drawn to scale?

    CRAFT model

    5. To attain profit maximization, an organization decided to expand its ownership towards

    the sources of its material supplies. What is this process of expanding ownership called?

    Lateral integration

    6. An objective of the process planning design is to produce products

    i and ii

    7. Which of the following departments directly deals with other companies that supply theservices,components, materials and supplies to an organization?

    Purchase department

    8. Which of the following is not an argument in the favor of buy decision?

    Have a control over the supply chain activities

    9. Value analysis is an organized effort to control the costs of

    New product development

    10. Which of the following does not help in managing the purchase process?

    Purchase indents

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    SECTION B

    11. Write a brief note on demand forecasting techniques?

    There are two approaches to demand forecasting- one is to obtain information about the likelypurchase behavior of the buyer through collecting experts opinion or by conducting interviews withconsumers, the other is to use past experience as a guide through a set of statistical techniques. Boththese methods rely on varying degrees of judgment. The first method is usually found suitable forshort-term forecasting, the latter for long-term forecasting. There are specific techniques which fallunder each of these broad methods.

    Simple Survey Method:

    For forecasting the demand for existing product, such survey methods are often employed. In this setof methods, we may undertake the following exercise.

    1) Experts Opinion Poll : In this method, the experts on the particular product whose demand is

    under study are requested to give their opinion or feel about the product. These experts, dealing inthe same or similar product, are able to predict the likely sales of a given product in future periodsunder different conditions based on their experience. If the number of such experts is large and theirexperience-based reactions are different, then an average-simple or weighted is found to lead tounique forecasts. Sometimes this method is also called the hunch method but it replaces analysis byopinions and it can thus turn out to be highly subjective in nature.

    2) Reasoned Opinion-Delphi Technique : This is a variant of the opinion poll method. Here is anattempt to arrive at a consensus in an uncertain area by questioning a group of experts repeatedly untilthe responses appear to converge along a single line. The participants are supplied with responses toprevious questions (including seasonings from others in the group by a coordinator or a leader oroperator of some sort). Such feedback may result in an expert revising his earlier opinion. This may

    lead to a narrowing down of the divergent views (of the experts) expressed earlier. The DelphiTechniques, followed by the Greeks earlier, thus generates reasoned opinion in place ofunstructured opinion; but this is still a poor proxy for market behavior of economic variables.

    3) Consumers Survey- Complete Enumeration Method : Under this, the forecaster undertakes acomplete survey of all consumers whose demand he intends to forecast, Once this information iscollected, the sales forecasts are obtained by simply adding the probable demands of all consumers.The principle merit of this method is that the forecaster does not introduce any bias or value judgmentof his own. He simply records the data and aggregates. But it is a very tedious and cumbersomeprocess; it is not feasible where a large number of consumers are involved. Moreover if the data arewrongly recorded, this method will be totally useless.

    4) Consumer Survey-Sample Survey Method : Under this method, the forecaster selects a fewconsuming units out of the relevant population and then collects data on their probable demands forthe product during the forecast period. The total demand of sample units is finally blown up togenerate the total demand forecast. Compared to the former survey, this method is less tedious andless costly, and subject to less data error; but the choice of sample is very critical. If the sample isproperly chosen, then it will yield dependable results; otherwise there may be sampling error. Thesampling error can decrease with every increase in sample size

    5) End-user Method of Consumers Survey : Under this method, the sales of a product are projectedthrough a survey of its end-users. A product is used for final consumption or as an intermediate

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    product in the production of other goods in the domestic market, or it may be exported as well asimported. The demands for final consumption and exports net of imports are estimated through someother forecasting method, and its demand for intermediate use is estimated through a survey of itsuser industries.

    Complex Statistical Methods:

    We shall now move from simple to complex set of methods of demand forecasting. Such methods aretaken usually from statistics. As such, you may be quite familiar with some the statistical tools andtechniques, as a part of quantitative methods for business decisions.

    (1) Time series analysis or trend method : Under this method, the time series data on the underforecast are used to fit a trend line or curve either graphically or through statistical method of LeastSquares. The trend line is worked out by fitting a trend equation to time series data with the aid of anestimation method. The trend equation could take either a linear or any kind of non-linear form. Thetrend method outlined above often yields a dependable forecast. The advantage in this method is thatit does not require the formal knowledge of economic theory and the market, it only needs the timeseries data. The only limitation in this method is that it assumes that the past is repeated in future.Also, it is an appropriate method for long-run forecasts, but inappropriate for short-run forecasts.Sometimes the time series analysis may not reveal a significant trend of any kind. In that case, themoving average method or exponentially weighted moving average method is used to smoothen theseries.

    (2) Barometric Techniques or Lead-Lag indicators method : This consists in discovering a set ofseries of some variables which exhibit a close association in their movement over a period or time.

    For example, it shows the movement of agricultural income (AY series) and the sale of tractors (STseries). The movement of AY is similar to that of ST, but the movement in ST takes place after ayears time lag compared to the movement in AY. Thus if one knows the direction of the movementin agriculture income (AY), one can predict the direction of movement of tractors sale (ST) for thenext year. Thus agricultural income (AY) may be used as a barometer (a leading indicator) to help theshort-term forecast for the sale of tractors.

    Generally, this barometric method has been used in some of the developed countries for predictingbusiness cycles situation. For this purpose, some countries construct what are known as diffusionindices by combining the movement of a number of leading series in the economy so that turningpoints in business activity could be discovered well in advance. Some of the limitations of thismethod may be noted however. The leading indicator method does not tell you anything about themagnitude of the change that can be expected in the lagging series, but only the direction of change.Also, the lead period itself may change overtime. Through our estimation we may find out the best-fitted lag period on the past data, but the same may not be true for the future. Finally, it may not bealways possible to find out the leading, lagging or coincident indicators of the variable for which a

    demand forecast is being attempted.

    3) Correlation and Regression : These involve the use of econometric methods to determine thenature and degree of association between/among a set of variables. Econometrics, you may recall, isthe use of economic theory, statistical analysis and mathematical functions to determine therelationship between a dependent variable (say, sales) and one or more independent variables (likeprice, income, advertisement etc.). The relationship may be expressed in the form of a demandfunction, as we have seen earlier. Such relationships, based on past data can be used for forecasting.The analysis can be carried with varying degrees of complexity. Here we shall not get into themethods of finding out correlation coefficient or regression equation; you must have covered those

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    statistical techniques as a part of quantitative methods. Similarly, we shall not go into the question ofeconomic theory. We shall concentrate simply on the use of these econometric techniques inforecasting.

    We are on the realm of multiple regression and multiple correlation. The form of the equation may be:

    DX = a + b 1 A + b 2PX + b3Py

    You know that the regression coefficients b 1, b2, b3 and b 4 are the components of relevant elasticity ofdemand. For example, b 1 is a component of price elasticity of demand. The reflect the direction aswell as proportion of change in demand for x as a result of a change in any of its explanatoryvariables. For example, b 2< 0 suggest that D X and P X are inversely related; b 4 > 0 suggest that x and yare substitutes; b 3 > 0 suggest that x is a normal commodity with commodity with positive income-effect.

    Given the estimated value of and b i, you may forecast the expected sales (D X), if you know the futurevalues of explanatory variables like own price (P X), related price (P y), income (B) and advertisement(A). Lastly, you may also recall that the statistics R2 (Co-efficient of determination) gives themeasure of goodness of fit. The closer it is to unity, the better is the fit, and that way you get a morereliable forecast.

    The principle advantage of this method is that it is prescriptive as well descriptive. That is, besidesgenerating demand forecast, it explains why the demand is what it is. In other words, this techniquehas got both explanatory and predictive value. The regression method is neither mechanistic like thetrend method nor subjective like the opinion poll method. In this method of forecasting, you may usenot only time-series data but also cross section data. The only precaution you need to take is that dataanalysis should be based on the logic of economic theory.

    (4) Simultaneous Equations Method : Here is a very sophisticated method of forecasting. It is alsoknown as the complete system approach or econometric model building. In your earlier units, wehave made reference to such econometric models. Presently we do not intend to get into the details ofthis method because it is a subject by itself. Moreover, this method is normally used in macro-levelforecasting for the economy as a whole; in this course, our focus is limited to micro elements only. Ofcourse, you, as corporate managers, should know the basic elements in such an approach.

    The method is indeed very complicated. However, in the days of computer, when packageprogrammes are available, this method can be used easily to derive meaningful forecasts. Theprinciple advantage in this method is that the forecaster needs to estimate the future values of only theexogenous variables unlike the regression method where he has to predict the future values of all,endogenous and exogenous variables affecting the variable under forecast. The values of exogenousvariables are easier to predict than those of the endogenous variables. However, such econometricmodels have limitations, similar to that of regression method.

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    12. Differentiate between aggregate capacity planning and master production schedule?

    - It is about to translating demand forecasts into production and capacity levels over a fixedplanning horizon.

    - Assumes the demand forecast is fairly accurate.

    - It generally uses an aggregate unit of production.

    Steps of Aggregate Production Planning:

    1. Forecast of aggregate demand for t period Planning horizon.

    2. Aggregate production plan: Production and workforce levels for each period.

    3. Master Production Schedule: Production levels by item by period.

    Master Production Schedule:

    A Master Production Schedule or MPS is the plan that a company has developed for production,inventory, staffing, etc. It sets the quantity of each end item to be completed in each week of a short-range planning horizon. A Master Production Schedule is the master of all schedules. It is a plan forfuture production of end items. MPS INPUTS: --> Forecast Demand --> Production Costs -->Inventory Costs --> Customer Orders --> Inventory Levels --> Supply --> Lot Size --> ProductionLead Time --> Capacity MPS OUTPUT (production plan): --> Amounts to be Produced --> StaffingLevels --> Quantity Available to Promise --> Projected Available Balance

    The Master Production Schedule gives production, planning, purchasing, and top management theinformation needed to plan and control the manufacturing operation. The application ties overallbusiness planning and forecasting to detail operations through the Master Production Schedule.

    The Master Production Schedule will drive detailed material and production requirements in theMaterial Requirements Planning module.

    Due to software limitations, but especially the intense work required by the "master productionschedulers", schedules do not include every aspect of production, but only key elements that have

    proven their control effectivity, such as forecast demand, production costs, inventory costs, leadtime, working hours, capacity, inventory levels, available storage, and parts supply. The choice ofwhat to model varies among companies and factories. The MPS is a statement of what the companyexpects to produce and purchase (i.e. quantity to be produced, staffing levels, dates, available topromise, projected balance).

    The MPS translates the business plan, including forecast demand, into a production plan usingplanned orders in a true multi-level optional component scheduling environment. Using MPS helpsavoid shortages, costly expediting, last minute scheduling, and inefficient allocation of resources.

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    Working with MPS allows businesses to consolidate planned parts, produce master schedules andforecasts for any level of the Bill of Material (BOM) for any type of part.

    13. Explain the role of operations manager in managerial decision making? Briefly explain therelationship between operations research and operations management?

    Operational manager plays an vital role for the successful completion of the project. He has tomake a most of the decision, from day one of the project he has to follow and he has to give theschedule and main decisions according to his future operational convenience.

    He only know the difficulties and important of the execution of the project. For Ex. ForCommissioning of a any plant, he only know the what are the criteria and steps has to taken forthe successful completion of the project.

    For Safety aspects and construction and quality aspects ,he only have a broad knowledge andproblem solver.

    Operational Research:

    Operational Research (OR) is the use of advanced analytical techniques to improve decisionmaking. It is sometimes known as Operations Research, Management Science or IndustrialEngineering. People with skills in OR hold jobs in decision support, business analytics,marketing analysis and logistics planning as well as jobs with OR in the title.

    Examples of OR in action:

    Scheduling: of aircrews and the fleet for airlines, of vehicles in supply chains, of orders in a

    factory and of operating theatres in a hospital. Facility planning: computer simulations of airports for the rapid and safe processing oftravellers, improving appointments systems for medical practice.

    Planning and forecasting: identifying possible future developments in telecommunications,deciding how much capacity is needed in a holiday business.

    Yield management: setting the prices of airline seats and hotel rooms to reflect changingdemand and the risk of no shows.

    Credit scoring: deciding which customers offer the best prospects for credit companies. Marketing: evaluating the value of sale promotions, developing customer profiles and

    computing the life-time value of a customer. Defence and peace keeping: finding ways to deploy troops rapidly.

    Some OR methods and techniques:

    Computer simulation: allowing you to try out approaches and test ideas for improvement. Optimisation: narrowing your choices to the very best when there are so many feasible options

    that comparing them one by one is difficult. Probability and statistics: helping you measure risk, mine data to find valuable connections and

    insights in business analytics, test conclusions, and make reliable forecasts.

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    Problem structuring: helpful when complex decisions are needed in situations with manystakeholders and competing interests.

    Operations Management:

    Operations management is an area of management concerned with overseeing, designing, andredesigning business operations in the production of goods and/or services. It involves theresponsibility of ensuring that business operations are efficient in terms of using as littleresources as needed, and effective in terms of meeting customer requirements. It is concernedwith managing the process that converts inputs (in the forms of materials, labor, and energy) intooutputs (in the form of goods and/or services). The relationship of operations management tosenior management in commercial contexts can be compared to the relationship of line officers tothe highest-level senior officers in military science. The highest-level officers shape the strategyand revise it over time, while the line officers make tactical decisions in support of carrying outthe strategy. In business as in military affairs, the boundaries between levels are not alwaysdistinct; tactical information dynamically informs strategy, and individual people often movebetween roles over time.

    According to the U.S. Department of Education, operations management is the field concernedwith managing and directing the physical and/or technical functions of a firm or organization,particularly those relating to development, production, and manufacturing. Operationsmanagement programs typically include instruction in principles of general management,manufacturing and production systems, plant management, equipment maintenance management,production control, industrial labor relations and skilled trades supervision, strategicmanufacturing policy, systems analysis, productivity analysis and cost control, and materialsplanning. Management, including operations management, is like engineering in that it blends artwith applied science. People skills, creativity, rational analysis, and knowledge of technology areall required for success.

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    14. Difference between a prototype and a production design?

    A prototype is an early sample or model built to test a concept or process or to act as a thing to bereplicated or learned from.

    Categories of Prototype:

    Proof-of-Principle Prototype (Model) ( in electronics sometimes built on a breadboard). A Proof ofconcept prototype is used to test some aspect of the intended design without attempting to exactlysimulate the visual appearance, choice of materials or intended manufacturing process. Suchprototypes can be used to "prove" out a potential design approach such as range of motion,mechanics, sensors, architecture, etc. These types of models are often used to identify which designoptions will not work, or where further development and testing is necessary.

    Form Study Prototype (Model). This type of prototype will allow designers to explore the basicsize, look and feel of a product without simulating the actual function or exact visual appearance of

    the product. They can help assess ergonomic factors and provide insight into visual aspects of theproduct's final form. Form Study Prototypes are often hand-carved or machined models from easilysculpted, inexpensive materials (e.g., urethane foam), without representing the intended color, finish,or texture. Due to the materials used, these models are intended for internal decision making and aregenerally not durable enough or suitable for use by representative users or consumers.

    User Experience Prototype (Model). A User Experience Model invites active human interactionand is primarily used to support user focused research. While intentionally not addressing possibleaesthetic treatments, this type of model does more accurately represent the overall size, proportions,interfaces, and articulation of a promising concept. This type of model allows early assessment ofhow a potential user interacts with various elements, motions, and actions of a concept which definethe initial use scenario and overall user experience. As these models are fully intended to be used and

    handled, more robust construction is key. Materials typically include plywood, REN shape, RPprocesses and CNC machined components. Construction of user experience models is typicallydriven by preliminary CAID/CAD which may be contructed from scratch or with methods such asindustrial CT scanning.

    Visual Prototype (Model) will capture the intended design aesthetic and simulate the appearance,color and surface textures of the intended product but will not actually embody the function(s) of thefinal product. These models will be suitable for use in market research, executive reviews andapproval, packaging mock-ups, and photo shoots for sales literature.

    Functional Prototype (Model) (also called a working prototype) will, to the greatest extentpractical, attempt to simulate the final design, aesthetics, materials and functionality of the intendeddesign. The functional prototype may be reduced in size (scaled down) in order to reduce costs. Theconstruction of a fully working full-scale prototype and the ultimate test of concept, is the engineers'final check for design flaws and allows last-minute improvements to be made before largerproduction runs are ordered.

    Production Design:

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    In many fields, there is great uncertainty as to whether a new design will actually do what is desired.New designs often have unexpected problems. A prototype is often used as part of the product designprocess to allow engineers and designers the ability to explore design alternatives, test theories andconfirm performance prior to starting production of a new product. Engineers use their experience totailor the prototype according to the specific unknowns still present in the intended design. Forexample, some prototypes are used to confirm and verify consumer interest in a proposed designwhereas other prototypes will attempt to verify the performance or suitability of a specific design

    approach.

    In general, an iterative series of prototypes will be designed, constructed and tested as the finaldesign emerges and is prepared for production. With rare exceptions, multiple iterations ofprototypes are used to progressively refine the design. A common strategy is to design, test, evaluateand then modify the design based on analysis of the prototype.

    In many products it is common to assign the prototype iterations Greek letters. For example, a firstiteration prototype may be called an "Alpha" prototype. Often this iteration is not expected toperform as intended and some amount of failures or issues are anticipated. Subsequent prototypingiterations (Beta, Gamma, etc.) will be expected to resolve issues and perform closer to the finalproduction intent.

    In many product development organizations, prototyping specialists are employed - individuals withspecialized skills and training in general fabrication techniques that can help bridge betweentheoretical designs and the fabrication of prototypes.

    Difference Between Prototype and Production Design:

    In general, prototypes will differ from the final production variant in three fundamental ways:

    Materials . Production materials may require manufacturing processes involving higher capital coststhan what is practical for prototyping. Instead, engineers or prototyping specialists will attempt tosubstitute materials with properties that simulate the intended final material.

    Processes . Often expensive and time consuming unique tooling is required to fabricate a customdesign. Prototypes will often compromise by using more variable processes, repeatable or controlledmethods; substandard, inefficient, or substandard technology sources; or insufficient testing fortechnology maturity.

    Lower fidelity . Final production designs often require extensive effort to capture high volumemanufacturing detail. Such detail is generally unwarranted for prototypes as some refinement to thedesign is to be expected. Often prototypes are built using very limited engineering detail ascompared to final production intent, which often uses statistical process controls and rigorous testing.

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    SECTION C

    17. Define facility layout? Describe the various types of layouts for manufacturing andserviceoperations with suitable examples?

    Plant layout is defined as the most effective physical arrangements of the facilities (machines,processing equipments and service departments, etc. ) of a plant and its various parts in order toachieve the best co-ordination and efficiency in the usage of the man, machine and materialsresulting in the quickest and smoothest production activities.

    From the point of view of plant layout, we can classify small business or unit into

    three categories:

    1. Manufacturing units

    2. Traders

    3. Service Establishments

    1. Manufacturing units:

    In case of manufacturing unit, plant layout may be of four types:

    (a) Product or line layout

    (b) Process or functional layout

    (c) Fixed position or location layout

    (d) Combined or group layout

    (a) Product or line layout:

    Under this, machines and equipments are arranged in one line depending upon the

    sequence of operations required for the product. The materials move form oneworkstation to another sequentially without any backtracking or deviation. Under

    this, machines are grouped in one sequence. Therefore materials are fed into the

    first machine and finished goods travel automatically from machine to machine,

    the output of one machine becoming input of the next, e.g. in a paper mill,

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    bamboos are fed into the machine at one end and paper comes out at the other end.

    The raw material moves very fast from one workstation to other stations with a

    minimum work in progress storage and material handling.

    The grouping of machines should be done keeping in mind the following general

    principles.

    a) All the machine tools or other items of equipments must be placed at the point

    demanded by the sequence of operations

    b) There should no points where one line crossed another line.

    c) Materials may be fed where they are required for assembly but not necessarily

    at one point.

    d) All the operations including assembly, testing packing must be included in the

    line

    A line layout for two products is given below.

    Product A

    Product B

    Advantages: Product layout provides the following benefits:a) Low cost of material handling, due to straight and short route and absence of

    backtracking

    b) Smooth and uninterrupted operations

    c) Continuous flow of work

    d) Lesser investment in inventory and work in progress

    e) Optimum use of floor space

    f) Shorter processing time or quicker output

    g) Less congestion of work in the process

    h) Simple and effective inspection of work and simplified production control

    i) Lower cost of manufacturing per unit

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    Disadvantages: Product layout suffers from following drawbacks:

    a. High initial capital investment in special purpose machine

    b. Heavy overhead charges

    c. Breakdown of one machine will hamper the whole production process

    d. Lesser flexibility as specially laid out for particular product.

    Suitability: Product layout is useful under following conditions:

    1) Mass production of standardized products

    2) Simple and repetitive manufacturing process

    3) Operation time for different process is more or less equal

    4) Reasonably stable demand for the product

    5) Continuous supply of materials

    Therefore, the manufacturing units involving continuous manufacturing process,

    producing few standardized products continuously on the firms own

    specifications and in anticipation of sales would prefer product layout e.g.

    chemicals, sugar, paper, rubber, refineries, cement, automobiles, food processing

    and electronics etc.(b) Process layout:

    In this type of layout machines of a similar type are arranged together at one place.

    E.g. Machines performing drilling operations are arranged in the drilling

    department, machines performing casting operations be grouped in the casting

    department. Therefore the machines are installed in the plants, which follow the

    process layout.

    Hence, such layouts typically have drilling department, milling department,

    welding department, heating department and painting department etc. The process

    or functional layout is followed from historical period. It evolved from the

    handicraft method of production. The work has to be allocated to each

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    department in such a way that no machines are chosen to do as many different job

    as possible i.e. the emphasis is on general purpose machine.

    Process layout showing movement of two products

    The grouping of machines according to the process has to be done keeping in

    mind the following principles

    a) The distance between departments should be as short as possible for avoiding

    long distance movement of materials

    b) The departments should be in sequence of operations

    c) The arrangement should be convenient for inspection and supervision

    Advantages: Process layout provides the following benefits

    a) Lower initial capital investment in machines and equipments. There is high

    degree of machine utilization, as a machine is not blocked for a single product

    b) The overhead costs are relatively low

    c) Change in output design and volume can be more easily adapted to the output

    of variety of products

    d) Breakdown of one machine does not result in complete work stoppagee) Supervision can be more effective and specialized

    f) There is a greater flexibility of scope for expansion.

    Disadvantages: Product layout suffers from following drawbacks

    a. Material handling costs are high due to backtracking

    b. More skilled labour is required resulting in higher cost.

    c. Time gap or lag in production is higher

    d. Work in progress inventory is high needing greater storage space

    e. More frequent inspection is needed which results in costly supervision

    Suitability: Process layout is adopted when

    1. Products are not standardized

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    2. Quantity produced is small

    3. There are frequent changes in design and style of product

    4. Job shop type of work is done

    5. Machines are very expensive

    Thus, process layout or functional layout is suitable for job order production

    involving non-repetitive processes and customer specifications and nonstandardized

    products, e.g. tailoring, light and heavy engineering products, made

    to order furniture industries, jewelry.

    (c) Fixed Position or Location Layout

    In this type of layout, the major product being produced is fixed at one location.

    Equipment labour and components are moved to that location. All facilities are

    brought and arranged around one work center. This type of layout is not relevant

    for small scale entrepreneur. The following figure shows a fixed position layout

    regarding shipbuilding.

    Material

    LabourEquipment

    Ship building yard

    Finished

    Products (ship)

    Advantages: Fixed position layout provides the following benefits

    a) It saves time and cost involved on the movement of work from one

    workstation to another.

    b) The layout is flexible as change in job design and operation sequence can be

    easily incorporated.

    c) It is more economical when several orders in different stages of progress are

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    being executed simultaneously.

    d) Adjustments can be made to meet shortage of materials or absence of workers

    by changing the sequence of operations.

    Disadvantages: Fixed position layout has the following drawbacks

    a. Production period being very long, capital investment is very heavy

    b. Very large space is required for storage of material and equipment near the

    product.

    c. As several operations are often carried out simultaneously, there is possibility

    of confusion and conflicts among different workgroups.

    Suitability: The fixed position layout is followed in following conditions

    1. Manufacture of bulky and heavy products such as locomotives, ships, boilers,

    generators, wagon building, aircraft manufacturing, etc.

    2. Construction of building, flyovers, dams.

    3. Hospital, the medicines, doctors and nurses are taken to the patient (product).

    (d) Combined layout

    Certain manufacturing units may require all three processes namely intermittentprocess (job shops), the continuous process (mass production shops) and the

    representative process combined process [i.e. miscellaneous shops].

    In most of industries, only a product layout or process layout or fixed location

    layout does not exist. Thus, in manufacturing concerns where several products

    are produced in repeated numbers with no likelihood of continuous production,

    combined layout is followed. Generally, a combination of the product and

    process layout or other combination are found, in practice, e.g. for industries

    involving the fabrication of parts and assembly, fabrication tends to employ the

    process layout, while the assembly areas often employ the product layout. In soap,

    manufacturing plant, the machinery manufacturing soap is arranged on the

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    product line principle, but ancillary services such as heating, the manufacturing of

    glycerin, the power house, the water treatment plant etc. are arranged on a

    functional basis.

    2. Traders:

    When two outlets carry almost same merchandise, customers usually buy in the

    one that is more appealing to them. Thus, customers are attracted and kept by

    good layout i.e. good lighting, attractive colours, good ventilation, air

    conditioning, modern design and arrangement and even music. All of these things

    mean customer convenience, customer appeal and greater business volume.

    The customer is always impressed by service, efficiency and quality. Hence, the

    layout is essential for handling merchandise, which is arranged as per the space

    available and the type and magnitude of goods to be sold keeping in mind the

    convenience of customers.

    There are three kinds of layouts in retail operations today.

    1. Self service or modified self service layout

    2. Full service layout3. Special layouts

    The self-service layouts, cuts down on sales clerks time and allow customers to

    select merchandise for themselves. Customers should be led through the store in

    a way that will expose them to as much display area as possible, e.g. Grocery

    Stores or department stores. In those stores, necessities or convenience goods

    should be placed at the rear of the store. The use of color and lighting is very

    important to direct attention to interior displays and to make the most of the stores

    layout.

    All operations are not self-service. Certain specialty enterprises sell to fewer

    numbers of customers or higher priced product, e.g. Apparel, office machines,

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    sporting goods, fashion items, hardware, good quality shoes, jewelry, luggage and

    accessories, furniture and appliances are all examples of products that require

    time and personal attention to be sold. These full service layouts provide area and

    equipment necessary in such cases.

    Some layouts depend strictly on the type of special store to be set up, e.g. TV

    repair shop, soft ice cream store, and drive-in soft drink stores are all examples of

    business requiring special design. Thus, good retail layout should be the one,

    which saves rent, time and labour.

    3. Services centers and establishment

    Services establishments such as motels, hotels, restaurants, must give due

    attention to client convenience, quality of service, efficiency in delivering services

    and pleasing office ambience. In todays environment, the clients look for ease in

    approaching different departments of a service organization and hence the layout should bedesigned in a fashion, which allows clients quick and convenient access

    to the facilities offered by a service establishment

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    18. Explain the necessity of materials management, functions of material management? Alsohighlight the importance of different MM technologies and techniques?

    Material Management is all about purchashing mix. It involves the the procurment of material ofin store and and the ability to know the total number of available goods that are to be issued outon request. All the functions are primarily carried out by the store manager whose mission is toensure that goods are not below average as to satisfy the demands of customers.The primary and general importance of material management is to ensure that he/she streamlinedthe issues/demand/sales of the company as to enable him/her to be aware of when themanagement is short goods and will not go to the extemt of making use of their buffer stock.

    Functions of Material Management:

    Materials Management strives to ensure that the material cost component of the total

    product cost be the least. In order to achieve this, the control is exercised in the

    following fields.

    1. Materials Planning.

    2. Purchasing.

    3. Store Keeping.

    4. Inventory Control.

    5. Receiving, Inspection and Despatching.

    6. Value Analysis, Standardization and Variety Reduction.

    7. Materials Handling & Traffic.

    8. Disposal of Scrap and Surplus, Material Preservation.

    The function of material planning department is to plan for the future procurement of all

    the required materials as per the production schedule. At the time of material planning,

    the budget allocated for the materials will also be critically reviewed, for better control.

    After material planning, purchasing is to be done. Purchasing department buys material

    based on the purchase requisitions from user departments and stores departments and

    annual production plan. There are four basic purchasing activities.

    a) Selecting suppliers, negotiating and issuing purchase orders.

    b) Expediting delivery from suppliers.

    c) Acting as liaison between suppliers and other company departments.

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    d) Looking for new products, materials, and suppliers that can contribute to

    company objectiveness.

    At the time of purchase, right quantity and quality of materials must be purchased at

    right time, at the lowest possible cost and select the efficient purchasing system, to derive

    maximum benefit. Purchasing is done based on make or buy decisions and also using

    PERT / CPM effectively.

    When the items are purchased, proper storage facilities must be provided so that, the

    wastage is reduced to a minimum. Sometimes to protect the quality, greater care must be

    taken during storage.

    The duties of the inventory control department is to decide about the types of ordering

    system, fixing the safety stock limits, fixing up the reorder level & maximum / minimum

    stock level.

    The responsibility of Receiving, inspection and despatching department is to receive the

    materials when delivered by the suppliers. After receiving it, the quantity and quality

    must be checked. Production parts and materials are checked against blueprints and

    specifications. Non-production items are also reviewed. When once it is as per thespecifications given, the goods will be accepted.

    The Value Analysis and Standardization offer greatest scope, in reducing the materials

    cost. It also reduce the number of varieties and also helps in finding the substitute for

    the materials at lesser cost.

    Materials handling section is responsible for the transport of materials to various

    departments. There are four basic traffic activities.

    a) Selecting common or charter carriers and routings for despatch /

    shipments as required.

    b) Tracing in-bound shipments of material in short supply as requested by

    production control or purchasing. Assisting customers in tracing outbound

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    shipments when asked.

    c) Auditing invoices from carriers and filing claims for refunds of excess

    charges or for damaged shipments when required.

    d) Developing techniques to reduce transportation cost. This may involve

    negotiation with competing shippers, special studies n selecting the most

    advantageous plant location for new products, analysis of tariffs, and

    negotiation of any number of special arrangements for handling certain

    traffic.

    e) The activity includes packaging of finished product, labeling and loading

    of end products in the trades.

    Finally the disposal of scrap and surplus must be done periodically to release the capital

    locked in those items.

    NON-PRODUCTION STORES :

    Techniques and procedures used to control non-production material (office supplies,

    perishable tools, and maintenance, repair, and operating supplies) resemble those used for

    production material, although they are usually less elaborate. Specifically, the storesdepartment.

    a) Maintains physical stocks of non-production items to be drawn on as

    needed for operations or maintenance.

    b) Manages inventories of non-production materials and prepares purchase

    requisitions for needed material when stocks drop to the re-order point.

    c) Keeps records and maintains controls to prevent duplication of

    inventories, minimize lossesrom pilferage and spoilage and prevent

    19. Describe the process of SQC? Highlight the importance of different quality control chartsin process control?

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    Statistical Quality Control(SQC) is the application of statistical techniques to determine how farthe product confers to the standards of quality & precision and to what extent its quality deviatesform the standard quality.

    The Standard quality is determined through careful research & investigation.It is quiteimpracticle to adhere strictly to the standards of precision,especially in cases where human factordominates over the machine factor.Some deviation is therefore,allowed or tolerated.They are

    referred to as tolerances.Within the Limits ,set by these tolerances,the product is considered to beof standard quality.SQC brings to light the deviations outside these limits,i.e.the purpose ofstatistical quality control is to discover and correct only those factors which are also responsiblefor variations outside the suitable pattern through SQC techniques.

    While acceptance through sampling is used for controlling the materials input to the process,theprocess itself may be controlled by statistical sampling procedures i.e. by taking samples fromthe output of the process.The samples may be checked for

    1.Their measurable characteristics such as length,diameter,hardness,tensile strength etc.

    2.Fraction defectivesP,when the characteristics cannot or need not to be measured.

    3.Numbers of defects in the sample (c).

    The process is said to be within control if the sample points fall within the pre-established controllimits.The crux of the process control lies in establishing the appropriate control limits.The chartsshowing these control limits are called Process Control Charts.

    Importance of different quality control charts in process control:

    If analysis of the control chart indicates that the process is currently under control (i.e. is stable,with variation only coming from sources common to the process) then no corrections or changesto process control parameters are needed or desirable. In addition, data from the process can beused to predict the future performance of the process. If the chart indicates that the process beingmonitored is not in control, analysis of the chart can help determine the sources of variation,which can then be eliminated to bring the process back into control. A control chart is a specifickind of run chart that allows significant change to be differentiated from the natural variability ofthe process.

    The control chart can be seen as part of an objective and disciplined approach that enablescorrect decisions regarding control of the process, including whether or not to change processcontrol parameters. Process parameters should never be adjusted for a process that is in control, asthis will result in degraded process performance . A process that is stable but operating outside ofdesired limits (e.g. scrap rates may be in statistical control but above desired limits) needs to be

    improved through a deliberate effort to understand the causes of current performance andfundamentally improve the process.

    The control chart is one of the seven basic tools of quality control

    Points representing a statistic (e.g., a mean, range, proportion) of measurements of aquality characteristic in samples taken from the process at different times [the data]

    The mean of this statistic using all the samples is calculated (e.g., the mean of the means,mean of the ranges, mean of the proportions)

    A center line is drawn at the value of the mean of the statistic

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    The standard error (e.g., standard deviation/sqrt(n) for the mean) of the statistic is alsocalculated using all the samples

    Upper and lower control limits (sometimes called "natural process limits") that indicatethe threshold at which the process output is considered statistically 'unlikely' are drawn typicallyat 3 standard errors from the center line

    The chart may have other optional features, including:

    Upper and lower warning limits, drawn as separate lines, typically two standard errorsabove and below the center line

    Division into zones, with the addition of rules governing frequencies of observations ineach zone

    Annotation with events of interest, as determined by the Quality Engineer in charge of theprocess's quality

    Types of charts

    Chart Processobservation

    Processobservationsrelationships

    Processobservations

    type

    Sizeof

    shiftto

    detect

    and Rchart

    Qualitycharacteristicmeasurement withinone subgroup

    Independent VariablesLarge

    ( 1.5 )

    and schart

    Quality

    characteristicmeasurement withinone subgroup

    Independent VariablesLarge

    ( 1.5 )

    Shewhartindividualscontrolchart (ImRchart orXmR chart)

    Qualitycharacteristicmeasurement forone observation

    Independent Variables Large

    ( 1.5 )

    Three-way Quality Independent Variables Large

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    chart characteristicmeasurement withinone subgroup

    ( 1.5 )

    p-chartFraction

    nonconformingwithin one subgroup

    Independent Attributes Large

    ( 1.5 )

    np-chartNumber

    nonconformingwithin one subgroup

    Independent Attributes Large

    ( 1.5 )

    c-chartNumber of

    nonconformanceswithin one subgroup

    Independent Attributes Large

    ( 1.5 )

    u-chartNonconformances

    per unit within onesubgroup

    Independent Attributes Large

    ( 1.5 )

    EWMAchart

    Exponentiallyweighted movingaverage of qualitycharacteristicmeasurement withinone subgroup

    IndependentAttributes or

    variables

    Small

    (

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    distribution. i.e. when the number of trials n > 1000 for p- and np-charts or > 500 for u- and c-charts.

    Critics of this approach argue that control charts should not be used then their underlyingassumptions are violated, such as when process data is neither normally distributed nor binomially(or Poisson) distributed. Such processes are not in control and should be improved before theapplication of control charts. Additionally, application of the charts in the presence of such

    deviations increases the type I and type II error rates of the control charts, and may make the chartof little practical use.

    SECTION D

    Phelps Petroleum Refining Corporation converts crude oil to refined petroleum products. The keyprocess in its refinery is the cracking unit. This process heats the crude, drives off the refined products atdifferent temperatures, and collects and cools the refined products. The present cracking unit is about 20years old, is relatively inefficient, and costs much to maintain each year. Two competing proposals arebeing considered for its replacement.

    The first proposal is for a low-cost economy cracking unit. This unit will produce refined products at 94percent yield; in other words, 94 percent of the crude actually ends up in refined products and 6 percent islost. The unit has semiautomatic controls and requires some degree of worker monitoring. The unit mustbe shut down, flushed out, and its controls calibrated before it can be changed to crudes with vastlydifferent characteristics; thus the amount of refined products that can be produced each year is reduced.The type of construction used in the unit will require a moderate amount of annual maintenance.

    The second proposal is for a high-cost quality cracking unit with 98 percent yield. The unit has fullyautomatic controls and requires only a small amount of worker monitoring. Because of its controlsystem and type of holding vessels, the unit can easily be shifted to crudes with other characteristics. Theconstruction used in manufacturing the unit minimizes the amount of annual maintenance.

    These estimates have been developed for the two units:

    Annual volume (millions of gallons) EconomyQualityFirst year Second Cracking Cracking

    Later years 70 80

    Annual fixed costs $140,000 $1,650,000

    Average variable cost per gallon $.372 $.360

    Questions for Discussion:

    If the sales price of the refined products averages $ 0.425 per gallon at the cracking unit, whichprocess would be preferred in each year? At what annual volume of refined products would Phelps be indifferent between the two

    processes if the only consideration were economic analysis? What other considerations would affect this decision?