Operational Engines Project

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    BENCHMARKING

    -BY GROUP 7

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    INTRODUCTION

    Benchmarking is the process of identifying "best practice" in

    relation to both products (including) and the processes by which

    those products are created and delivered. The search for "best

    practice" can take place both inside a particular industry, and alsoin other industries (for example - are there lessons to be learned

    from other industries?).

    The objective of benchmarking is to understand and evaluate

    thecurrentposition of a business or organization in relation to"best practice" and to identify areas and means of performance

    improvement

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    Application of benchmarking involves four key

    steps:

    (1) Understand in detail existing business processes

    (2) Analyse the business processes of others

    (3) Compare own business performance with that of

    others analyzed

    (4) Implement the steps necessary to close the

    performance gap

    Benchmarking should not be considered a one-off exercise.

    To be effective, it must become an ongoing, integral part of

    an ongoing improvement process with the goal of keeping

    abreast of ever-improving best practice.

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    Types ofBenchmarking

    Strategic Benchmarking:Where businesses need toimprove overall performance by examining the long-term

    strategies and general approaches that have enabled high-

    performers to succeed. It involves considering high level aspects

    such as core competencies, developing new products and servicesand improving capabilities for dealing with changes in the

    external environment.

    Performance or Competitive

    Benchmarking:Assessing relative level of performance inkey areas or activities in comparison with others in the same

    sector and finding ways of closing gaps in performance

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    Process Benchmarking:Benchmarking partners

    are drawn from the same sector. This type of analysis is often undertaken through trade

    associations or third parties to protect

    confidentiality.Focuses on improving specific critical

    processes and operations.

    Benchmarking partners are sought

    from best practice organisations that

    perform similar work or deliver similar

    services.

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    External Benchmarking:Businesses look tobenchmark with partners drawn from different

    business sectors or areas of activity to find waysof improving similar functions or workprocesses. This sort of benchmarking can lead toinnovation and dramatic improvements.

    I

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    IMPROVINGPRODUCTDEVOLOPMENT

    I

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    IMPROVINGPRODUCTDEVOLOPMENT

    The organization must start by understanding whatpractices should be adopted (what is possible). Next it

    must consider its strategic direction (e.g., time-to-

    market, being the low cost producer, the most innovative

    producer, the highest quality/reliability producer,flexibility to respond to new products and markets)

    given its market, its objectives, and its competitors.

    Next, the organization must assess its strengths and

    weaknesses. By focusing on the "gap" between where acompany is and where it needs to be, priorities can be set

    for making improvements

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    PRODUCT DEVOLOPMENT BEST

    PRACTICES FRAMEWORK

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    STRATEGIC ALIGNMENT

    Undertake a new development project only

    when resources are available. Overloading

    projects stretches out projects, delaying time-

    to-market.

    Resources can be focused on higher

    priority projects underway. The next highest

    priority project can be undertaken when the

    resources become available to support it asexpeditiously as possible.

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    ANALYSIS AND IMPROVEMENT

    In addition to the performance rating against each best

    practice and for each higher level category, an overall

    performance rating is developed by again assigning a

    weighting factor to each category based on theirimportance given the nature of the business and the

    product. This performance rating, when compared to

    that of other companies, gives an indication of the

    urgency of improving the development process.

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    WhatisaBestPractice?

    A best practice is the process of finding and

    using ideas and strategies from outside yourcompany and industry to improve performance

    in any given area.

    Big business has used best practicebenchmarking over decades and realized billions

    in savings and revenues in all areas of business

    operations and sales. Small business can reap

    even greater rewards from best practices.

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    BenefitsofBestPracticesfor Small

    Business

    ReduceCosts: Small companies often do not have the deep

    financial pockets of big business to "re-invent the wheel". By

    learning what other companies have successfully done, a small

    business can save money without testing new ideas.

    Avoid Mistakes: Solving business problems on your own can

    result in costly errors. Learning what others have done can keep

    your business in business.

    Find NewIdeas: Adopting the "Not-Invented-Here" attitude can

    spell disaster for small business. Learn to borrow the best frombeyond your company.

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    ImprovePerformance:When yourbusinesslooksforbest

    practicesoutsideyourbusiness,awonderfulthing happens.

    You raisethebarofperformanceand set newstandardsofexcellencetopropelyourcompanyforward.

    HowtoBakeaBestPracticeCake?

    Themethodologyforbestpracticestudyiscritical.Thisis

    wheremostsmallbusinessesfail.Itislikebaking acake. You

    need theexactingredientsand recipetocreatethesame

    result.Thisalsoappliestobusiness.

    Forexample,you learn ofanotherretailerrunning in-store

    seminarsto drivetrafficand sales.Instead ofrushing outto

    trythe newidea,you'll need therecipe.Whatresults did theretailerachieve?And how did theyachieveit?

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    StepsforBestPractices

    Identifyonebusinessprocessorservicetoimprove.(Product delivery)

    Lookforonemetrictomeasure.(Late Shipment %)

    Find competitorsand companieswithin yourindustryand outsideyourindustry.

    (FedEx)

    Collectinformation on thesuccessful,bestpracticesofothercompanies.(FedEx

    spokeand hubsystem)

    Modifythebestpracticeforyoursituation.(Haveoneretailstorepercityactas

    centralhubforshipments.)

    Implementtheprocessthen measuretheresults.

    Remembertosurveycompaniesofallsizes.And thetimetocompleteabest

    practicestudy doesn'thavetotakemonths.Afewweeksofliteratureresearchand

    telephoneinterviewsareoften enoughforsmallbusiness.

    Borrowing bestpracticesfromotherbusinessesand industriescan dramaticallyimproveyoursmallbusiness.Takethetimetolearn theingredientsofsuccessand

    yourbusinesswillexcelin good timesand bad.

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    SUCCESSFULBENCHMARKING

    Thereareseveralkeystosuccessfulbenchmarking.Management

    commitmentisonethatcompaniesfrequently name. Sincemanagement

    fromtoptobottomisresponsibleforthecontinued operation andevaluation ofthecompany,itisimperativethatmanagementbe

    committed asateamto using and implementing benchmarking strategies.

    Astrong networkofpersonalcontactsaswellashaving an open mind to

    ideasisotherkeys.In ordertoimplementbenchmarking atallstages,

    theremustbeawell-trained teamofpeoplein orderfortheprocessto

    workaccuratelyand efficiently.Based on theinformation gathered bya

    well-trained team,theremustalsobean efforttoward continuous

    improvement.Otherkeysincludeabenchmarking processthathas

    historicalsuccess,sufficienttimeand staff,and complete understanding of

    theprocessestobebenchmarked.

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    Evaluating capital expenditure projects

    whose cash flows are uncertain.

    Determining the chance of meeting the

    delivery date for a project.

    Determining safety stock (A

    llowing forSafety Stock).

    Finding the chance of business not losing

    money (or at least breaking even).

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    THANK YOU

    ASHWARYA VASHISTH

    CHHAVI NANDA

    MUSKAN AZAD

    NAKUL GULATIPRATEEK SHARMA

    SHIVEN GAUTAM

    SWATI ANAND

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    WISHINGALLOF YOU

    HAPPY LOHRIFROMGROUP 7