Operation integration
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Transcript of Operation integration
Hollyce Balentine
Karen Zelt
HighEdWeb 2013
#PST22
1. Plan! Plan! Plan!
#PST22
Determine your desired launch date and work backwards. Do it
skimp on steps and stick to your guns.
2. Wrangle content
We lassoed everything from grounds services to campus telephones to interior design.
#PST22
DETOURS
VEHICLE RENTAL
PAINTING
3. Card sort
Write topics on cards or sticky notes. Disregard old site structure; group the cards logically.
#PST22
4. Audit
Perform a ROT analysis on every page: Is this Relevant? Outdated? Trivial? Fix it!
How do we stay the course in the face of opposition? Audits (along with analytics) are your greatest defenses. Establish that optimal user/customer experience is the focus. Does this change make navigating easier for the
#PST22
5. Examine analytics
Learn what visitors search for and, what pages are most visited, etc.
#PST22
5. Examine analytics
How do we know if all that content is actually organized well?
Look at analytics data. Review in-site search terms and compare them with page traffic to see if users are actually finding what they need.
#PST22
Wield your research!
Back up your decisions by showing how they align with best web practices and university goals.
6. Map information architecture
The card sort informs this.
#PST22
7. Sell to stakeholders
Meet with managers and subject-matter experts for their input.
Prevent them from breaking out pitchforks. Beware of territorial issues! Learn where stakeholders are coming from and listen to their concerns. Make compromises without degrading usability.
#PST22
8. Ask the audience
Rustle up wireframes (paper or interactive). User-test the site with key audience groups.
#PST22
#PST22
How do we prevent a massive heart attack if our unit reorganizes mid-redesign?
answer. You might not get thrown into a top-level reorganization, but down the line you will probably need to quickly add new content areas to your site. Prepare for future development during the initial construction and as you organize present content.
9. Finalize
User tests and stakeholder input inform this.
#PST22
10. Customize CMS
Work with developers to make the system fit
#PST22
11. Launch!
to celebrate!
deal to get here.
#PST22
12. Govern
Establish a governance board for big decisions.
Appoint a variety of members with a spectrum of knowledge.
#PST22
13. Tend
Create an audit schedule for routine maintenance. Continue brainstorming for future development and solutions.
Feed it, water it! Designate responsible parties to keep their content accurate.
#PST22
Contact
Hollyce Balentine, Digital Communications Manager Michigan State University Infrastructure Planning and Facilities 517-884-4059 [email protected] | ipf.msu.edu |@HollyceB Karen Zelt, Communications Manager Michigan State University Infrastructure Planning and Facilities 517-432-3624 [email protected] | ipf.msu.edu |@zeltkare
#PST22