Operation Hope Keynote

8/3/2019 Operation Hope Keynote

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D E S I G N I N T E R V E N T I O N

MCKENZIE MARSTON & PATRICK DRAKE

Project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live parallel to the poverty line in the U We have created a design intervention to bridge a communication gap.



POVERTY SIMULATION

Poverty simulation experience. During the simulation we were lucky enough to be members of a family with a steady full time income,making the largest amount available to simulation participants.

Because the entire families expenses revolved around a single income source



we found it crucial that this money did not stay in “check” form for very long.



Typically the bank was too crowed or just took too long.



BUT the check cashing center was able to quickly provide us with



liquid assets allowing us to carry out other important daily activities.



Although this check cashing center took a small amount out of our check we found that this amount was not substantial enough to warrant any hesitation from usingthem,



we were acting without any previous formal nancial training or even visual direction inuencing our decisions.



COMMUNICATION BREAKDOWN

identify the breakdown w/ experience: Because of our experience during the simulation we found that there was a lack ofcommunication directed towards this nancial education specifying the pros and cons about our particular decisions and resources we had available.



D E S I G N I N T E R V E N T I O N

design intervention/operation hope intro. Therefore we decided to focus on creating a campaign that delivers a message which provides its recipients with an educatiopersuasive message.

A message which focuses on switching check cashers in to account holders.



OVERTIME, CHECK CASHING FEES ADD UP TO BIG DIFFERENCES

So during some initial research we found an established and reputable non-prot organization. Who’s focus was on providing free nancial education to those whoneeded it most.



This organization is Operation Hope, the global leader in nancial dignity. We decided to partner our efforts with this organization as a way to provide those who are interested in nding additional nancial information a way to do so.

The organization provides free nancial education courses and has a website with a substantial amount of in-depth nancial information.So not only does the campaign provides an instantaneous feeling of self-worth to those who we were simulating, it builds awareness for Operation Hope as a nancialiteracy resource.



BUILD FINANCIAL DIGNITY BUILD FINANCIAL DIGNITY

So we rst started with refreshing the brand of the organization to feel trustworthy, respectable, ethical, and approachable. As well as giving their arrow the ability to act as a visual metaphor, for nancial advancement.



WHY WAST E YO U R MO N EY?

H E N YO U C A N U S E I T ?

There is just no current source which offers this type of nancial guidance in a way which takes complicated nancial information and translates it into a visual form wcan be understood quickly and simply. We created these context shots to show product placement.



We want to reach masses as well as touching people on a more one on one level.This switch has an very large impact over time, but require little effort up front. In order to simplify complicatednancial statistics into an easy understandable visual representation of that information.Using bus stops we are able to reach a certain audience and community



The billboard reaches a large community on a large scale.Not only are we informing those that need the resources provided by Operation Hope but also increasing the larger recognition of the brand to a larger audience.



With the postcards, we provide a series which showcases simple statistics on how cashing checks adds up overtime. We made use of the arrow as a graphic element by putting pressure on the question, engaging the viewer.



We created iers that can be placed around the community in places such as churches, libraries, banks, or community help groups.



Ideally all of These components would provide such a positive feeling it would lead their viewers to OperationHope.org which can provide further, in-depth Financialenlightenment, and specic advice on an alternative that is better for their situation.



The future of Operation Hope could benet from a campaign that is both highly impact full as well as visually recognizable in order to continue to build the brandexpansively.



LEARN YOUR

POSSIBILITIESINFORMED IS

EMPOWERED



THANK YOU

Operation Hope Keynote

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