Operation FaceBuffs of theCU-Boulder Alumni

AssociationHarris Connect demo

February 9, 2010

By Kim Egan

About Harris

• More than 40 years providing solutions to higher education– Print directories– CRM solutions using online communities– Email, phone address append

• CUBAA partner for more than 6 years. Currently in year 2 of 5 year contract

• CUBAA hired dedicated employee

The User Experiencewww.foreverbuffsnetwork.org

About our records

Total Records > 287,262Registered users > 24,524E-mail addresses > 148,211Alumni records > 261,333Student records > 25,929Hidden records > 32,335

FBN activity

Registered users > 24,524Email forwarding > 2,208Social Networking > 809 (at least one friend)

Facebook application > 711 (launched Nov, 2008)

Resumes > 507 Class Notes > 199 Ask a Buffs> 138 (launched July 1, 2009)

Group subscribers > 54 (launched Sept. 1, 2009)

How CUBAA uses Harris

A robust CRM tool• Collect new alumni and student data• Gauge interest and engagement• Integration between tools• Platform for constituents to make connections• Campus groups and chapters use tools to

communicate with their constituents• To communicate with alums and students (email

marketing, event registration, surveys & forms)

Email, Email, Email!Each month, more than 600k emails are sent to alums

around the world. The Harris email tool:• Complex query development based on any data field

(200+ fields) and FBN user activity• Supports templates, WYSIWYG & html editors, text

version editing• Template customization• Future scheduling• Reporting• Robust admin permissions

Campus & Chapter Ecomm Program

Expanding our footprint with Harris

By providing campus and affinity groups access to our tools, we are:

Creating connectionsCentralizing dataReciprocal relationships (CRM)Engagement, cross promotion and

collaboration between groups

Harris Web 2.0

Our Facebook application allows registered users to:

Update profileRegister for an eventPost Buff NewsSearch the DirectorySet up an email addressShare FBN activity on wall (event reg, Buff News,

donation, etc.)

What’s next for Harris?

• Mobile• Twitter • Enhanced event registration tool

What’s next for CUBAA & Harris?

By 2012, we want:• 30k registered• 2k facebook app users• 2k Ask a Buffs