Opera Mediaworks Russia_Glen Drury

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Презентация продукта Opera Mediaworks Russia Глен Друри 18 июля 2013 года

Transcript of Opera Mediaworks Russia_Glen Drury

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Opera Mediaworks Brands

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Opera Mediaworks Ad placements

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Smart text link

• Image with text

• Call to action/campaigns

Dual feature box

• 2 images

• Above the fold

• Brand building

Opera Smart Page Real-time Promotion,

with Hyper-targeting

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X-LARGE 320x50. Up to 30 KB recommended

LARGE 300x50. Up to 30 KB recommended

MEDIUM 216x36. Up to 15 KB recommended

SMALL 168x28. Up to 10 KB recommended

X-SMALL 120x20. Up to 5 KB recommended

FORMATS Static PNG or JPEG/Animated GIF

Standard Banners

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DESCRIPTION

Present larger creative, more

sophisticated messaging, greater

impact.

SPECS COLLAPSED

Static PNG or JPEG/Animated GIF

300x50px or retina-density dimensions

of 600x100px. 30kb recommended

(120kB for retina).

EXPANDED

JPEG or PNG 300x300 (600x600 for

retina). Up to 50kb recommended

(200kB for Retina).

Up to 3 touch points.

COLLAPSED

EXPANDED

Expandibles

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DESCRIPTION

Grab attention with a breakout that

exceeds the collapsed boundaries of

your ad.

SPECS

HTML5.

Breakout, Collapsed and Expanded

aspects are required

Up to 1MB in total recommended.

Break-outs

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DESCRIPTION

Draw attention to the collapsed

banner.

SPECS

Static JPEG/PNG 300x50px or

animated HTML5 (recommended).

Typically used in conjunction with an

expanded HTML5 ad unit.

Glow

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DESCRIPTION

A ‘bitesize’ echo of the banner ad

remains on the screen at all times,

even after scrolling. Tap the echo to

launch rich media ad

SPECS

Static PNG/JPEG 40x40px. Retina-

density 80x80px (recommended).

Echo max filesize 50kB.

Typically used in conjunction with an

expanded rich-media HTML5 ad unit.

Echo

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DESCRIPTION

Audio plays in banner. Can be user-

initiated, or auto-play. Audio controls

available. Banner can expand, or

remain at standard collapsed

dimensions.

SPECS

HTML5.

Audio snippet no more than 20

seconds. Banner size 320x50px or

300x50px

Audio Sting

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DESCRIPTION

Audio auto-plays. Creative fades

in/out.

SPECS

HTML5.

Audio four seconds max. Interstitial

PNG/JPEG, 320x480px

recommended. Other sizes can be

accommodated. Retina-density

images are acceptable.

Audio Interstitial

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DESCRIPTION

Increase brand awareness, increase

clicks. An enlarged asset, such as the

brand logo, ‘dives’ into the banner.

Attention is drawn to the creative.

SPECS

HTML5.

Banner assets supplied separately,

max 30kB per asset. Retina-density

images are recommended.

Banner size 300x50px or 320x50px.

Typically used in conjunction with an

expanded rich-media HTML5 ad unit.

Dive in

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DESCRIPTION

Built-in gyroscope feature. Objects

move with gravity, or are otherwise

affected by the user’s gestures.

SPECS

HTML5.

Banner 300x50px or 320x50px.

Movable assets for the collapsed

banner to be supplied as separate

PNG. Retina-density images are

acceptable.

Typically used in conjunction with an

expanded rich-media HTML5 ad unit.

Gyro

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DESCRIPTION

Point to any address and inform the

user how nearby they are. Accurate

to within ten metres.

SPECS

Location(s) must be supplied as

latitude/longitude.

Locate can also be implemented

within the expanded creative.

Typically used in conjunction with an

expanded rich-media HTML5 ad unit.

Locate

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Region Reach Impressions

CIS

Russia 25,000,000 700 M

Ukraine 7,500,000 243 M

Poland 1,500,000 40 M

Uzbekistan 3,000,000 90 M

Belarus 2,000,000 85 M

Western Europe

UK 2,000,000 110 M

Germany 600,000 7 M

South East Asia

Indonesia 30,000,000 550 M

Thailand 1,000,000 20 M

Malaysia 2,000,000 50 M

Vietnam 7,500,000 157 M

Philippines 2,500,000 41 M

Indian Sub-continent

India 35,000,000 1 B

Pakistan 3,500,000 115 M

Bangladesh 4,500,000 110 M

Global Reach

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