CONCEPT TO MARKET

How mobile games development works!

Introduction

OpenXcell Studio is a subsidiary of OpenXcell Technolabs, a leading app development company

At OX Studio, we provide game development services for mobile and art development services for all types of games

At OpenXcell we have team of 200+ in which 50+ experts are dedicated for game development

Worked with some renowned game publishing companies till date

MARKET RESEARCH

AND STATISTICS

Total Revenues Mobile Games

10b+

Source-AppLift

• South-Asia most profitable but challenging

• High-growth with less cost / acquisition and

higher revenue/user

Source-AppLift

1.5

billion

15 million

GAME DEVELOPMENT

STAGES

Game Development Stages

• Conceptualization (Pre-Production)

• Development (Production)

• Post-Production & Maintenance

Conceptualization (Casual Games)

• All it takes is a simple thought

• Think of a purpose

• Revenue generation, profit is important

• Preparing a Game Design Document

• Some Examples of a game concept

Elements of Casual Game Design

• Core Mechanic

– The most important element of game design

– All of the gameplay elements are based on

this

– Contains an action verb

• Title

– It’s your game’s identity

– Often derived from Core Mechanic

Elements of Casual Game Design

• Story

– Usually used to justify the gameplay

– It can help enhance the gameplay in many ways

– It ties the player to the game

• Gameplay

– Completely derived from Core Mechanic

– How the game will be played

– How the game will respond to your actions

– Includes actions, response, and reward

mechanism

Elements of Casual Game Design

• Graphics

– Face of the game

– As important as gameplay

– Graphic style should match with gameplay

– Examples: realistic, doodle themed, 8-bit or

pixel shaded, cartoon themed.

Elements of Casual Game Design

• Key Features

– Goal of the game

– Interesting game mechanics

– Gameplay challenges

– Achievements & Bonuses

– Power ups

– Special features: Social Sharing, Multiplayer

Mode

Graphics Design

• User Interface– Keeps the features and data organized and

structured– Keep it simple and silly– Must follow the game’s graphical theme– Important options must stand out

• User Experience– Keep your UI friendly and simple– Get him to the game!– Make buttons with feedback– UI navigation is important

Graphics Design

• Game World And Objects

– Major part of what player will see in game

– Describe the world with history or features

– Concept Art helps

Graphics Design

• Characters And Animations

– Character design needs a lot of detail

– Mention appearance: height, facial features, skin color, hair color, build

– Animation is based on his personality and actions

Graphics Design• Visual Effects

– Plays a vital role in video game

– Enhances the graphical experience of the

game

– Includes particles, explosions, fog, water

simulations

Proofreading

• Review game design document &

gameplay

• Is it game-able?

• Must be fun for the intended audience

• Target platform compatibility

• Identify potential game breaking feature

conflicts

• Fix the scope of the project

Development

• Graphics & Artwork

– 2D Graphics Tools and Softwares

– Popular image editors

– Static Images & Animation

Development

• 3D Modeling & Animation

– Mesh

– Textures & Materials

– Rigging & Animation

– Tools and Softwares

Development

• Game Development Tools

– Your own little gameverse

– Game Engine Functions

– Features & Limitations

– Choosing a game engine

– Unity3D

– Process: Agile Development Methodology

Development

• Post-Production

– Testing & QA

– Beta Versions

– Optimization & Polishing the graphics

– Publisher and Platform Requirements

– Gold Master Build and Submission to the App

Store

GO TO MARKET

STRATEGY

Monetization

• Monetization Models– Premium

– Freemium (But not Free)

– Subscription

• Ads– Banner Ads

– Full Screen/Interstitial Ads

– Video Ads

• Game Design & Monetization

• Platforms

• Marketplaces

• App Page description

• Categories

• Date of Publish/Update

Publishing

Game Marketing

• Videos in app stores and YouTube

• Social Integration, boosts chances of viral

propagation

• Paid social discovery - Facebook, IAP

• Apps with high install base for game

marketing(Clean Master)

• Localization of games and game ads

Soft Launch

In a nutshell soft launch is a small, controlled

launch that gets your game out there, but

does so in a way that only specific audience

has access to it. The audience you are

shooting for are not your primary one- it's a

secondary market that needs to be explored

and tested before you go full speed ahead.