OpenStack Marketing MeetingJune 26, 2013

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Agenda

‣ OpenStack’s 3rd Birthday – celebrating July 24‣ New marketing portal & next steps‣ Quick update – Summit planning‣ Feedback, questions, open session

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OpenStack’s 3rd Birthday Campaign

‣ Goals:

‣ Leverage milestone to highlight maturity and success of three years

‣ Strategy:

‣ Engage contributors, user groups and ecosystem around common activities for larger impact

‣ Themes:

‣ OpenStack center of cloud innovation

‣ OpenStack maturing, coming of age

‣ Reached the TippingPoint with adoption – new users announced weekly Fidelity, Bloomberg, Best Buy, Comcast

‣ Global presence (40 user groups participating!)

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How We’re Celebrating with the Community‣ Global birthday parties thrown by nearly 40 user

groups across 6 continents in July!

‣ Partner Pavilion at OSCON, party and giveaways

‣ Global social media campaign using tag #OpenStack3bday – Twitter, Flickr, Facebook, YouTube

‣ Idea: Crowd-source OpenStack timeline using Tiki-Toki

‣ OpenStack Open Mic – promoting contributors daily who are crucial to OpenStack’s success

‣ Sharing graphics and content for community use

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Blow Out the Candles! OpenStack Turns 3

‣ Join Us for OpenStack’s 3rd Birthday Party

‣ July 24, 7-10pm, Portland

‣ First official party during OSCON

‣ Sandbox Studios, 420 NE 9th Ave, Portland, OR

‣ Live band, paella stations, open bar

‣ Birthday Gift door prizes donated by sponsors

‣ All attendees will receive an OpenStack 3rd Birthday T-shirt

‣ Party registration opens later this week, stay tuned for an email announcement – free to attend

‣ Please RSVP if you can make it!

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How You Can Help Us Celebrate

‣ Join the conversation – Blog, tweet, video your birthday wishes for OpenStack & milestones involving the project using the tag #OpenStack3Bday

‣ Like the timeline idea? Let us know and contribute your pictures and milestones, we’ll also be looking for community editors

‣ Encourage OpenStack contributors to submit for “Open Mic” - https://etherpad.openstack.org/fivequestions

‣ Promote OSCON party and your local user group events

‣ Other ideas??

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OpenStack Marketing Portal v1

New portal for marketing resources including news, logos, user stories, event resources and more

‣ Ensures we all have access to the latest materials

‣ Help existing & new community members as well as indirect channels find resources transparently

‣ http://www.openstack.org/marketing

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Next Steps‣ Present videos and real-time stats

‣ Enable community members to comment and collaboratively edit documents and plans

‣ Translations

In the Interim‣ Continue to leverage tools like the Marketing Wiki, Google

docs and Dropbox alongside portal

‣ Establish content team to dive deeper

‣ Give us your feedback! Submit feature requests, content requests and requirements: https://etherpad.openstack.org/marketingportal

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Content Team

Establish team of volunteers to help build out materials for marketing portal

‣ Establish monthly meetings with the goal of:

‣ Performing a gap analysis of content we need

‣ Prioritizing content to develop and resources we can apply (ie analyst contracts)

‣ Collaboratively develop content via Google docs in the interim, open to public comment

‣ Help with translations

‣ Contact margie@openstack.org if you would like to be involved

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OpenStack Summit Updates

Hong Kong‣ Call for speakers deadline July 31, please submit!

‣ Sponsorship contract now available

‣ Registration now open, early bird prices end October 4

‣ Hotel room blocks booking up, budget-friendly options also recommended

‣ More information at http://www.openstack.org/summit

2014 Planning‣ Scouting venues for week of May 12 in US

‣ Scouting venues for weeks of Nov 3 & Nov 10 in Europe

Questions? Feedback? Additional Topics to Discuss?