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Social Media’s Role in Cost-Effective Digital Communications

Bobbie Browning October 19, 2011

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Digital Communication Management Value

Effectiveness – Reach More People Dramatically increase the number of people you reach directly

Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media and other channels

Engagement – Create Mission Value Drive users to the online and offline activities that create the most value for the public and your agency.

GovDelivery DCM helps our clients to maximize direct connections with the public through digital communications. We accomplish that in three ways:

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Social Media is Key to Digital Communications

65% of online adults use social networking sites

0%

10%

20%

30%

40%

50%

60%

70%

80%

Has Social Media Account Uses Social Media Daily

Female Male

Madden, Mary. Zickuhr, Kathryn. 65% of online adults use social networking sites. Pew Internet & American Life Project, August 26, 2011, http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx, accessed on September 15, 2011.

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Through the efficient use of a custom widget, USCIS expanded its reach by more

than 16 million views and to over 50 domains beyond USCIS.gov to more

effectively engage with the public.

Recognizing Outstanding Results

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Recognizing Outstanding Results

NLM sent nearly 80 million messages to more than 225,000 subscribers in the

second quarter of 2011

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Recognizing Outstanding Results

FEMA reached over 830,000 subscribers with more than 55 million messages and

created a collaboration network for National Preparedness Month that exceeded its

subscriber goal in the third quarter of 2011.

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Partners