Opening of de-Mat Account

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    Study of Market Potential for Opening of De-Mat Account And

    Trading Account Through India Infoline Ltd.in Kolkata

    REPORT SUBMITTED ON PARTIAL FULFILMENTOF

    REQUIREMENTSFOR

    POST GRADUATE PROGRAMME IN MANAGEMENT

    BYPartha Pratim Chowdhury

    UNDER THE GUIDANCEOF

    PROF.Chandrajyo ! Cha"ra#or y EIILM$ %o&"a a

    '

    Mr. SAMIRAN SEAL Bran(h Mana)*r o+ Ind!a In+o&!n*. L d.

    %o&"a a

    EASTERN INSTITUTE FOR INTEGRATED LEARNING INMANAGEMENT

    ,$ Har* - r** $ %o&"a a /00001

    http://www.indiainfoline.com/
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    Acknowledgement:

    I am very much thankful to our Dean of EIILM Mr. R.P Banarjee becausehe provides me for doing the Summer Internship Programmed and its onlyfor h im I have g ot the opportunity to know about the real corporate w orldwith the help of the company India Infoline Ltd., my internal guide Mr.Chandrajyoti Chakraborty helped me a l ot to p repare my project and I havegot all the important guidelines regarding of my projects from him and my

    external guide Mr .Samiran Seal he has h elped me a lot t o collect all theinformation about the company and he is the on ly guy who told me that inwhich area I should go actually for m y eld work and its on ly because ofhim I can be ab le to know about market a little bit and Mr.Pratap Kr. Paul ,Mr. Arvind Bhagat these two person also helped me during my Trainingprogrammed and they helped me to know about the practical marketscenario . I en d this note by taking responsibility solely for a ny of t he

    mistakes.

    Thanking you

    Partha Pratim Chowdhury

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    CONTENTS

    1.Introduction2.Methodology3.Company Prole4.Products of the Company

    5.De-Mat a/c ,Re-Mat a/c and Trading a/ c6. Different Types of De-Mat A/c in India Infoline

    7. Findings

    8. Results

    9. Recommendation and Conclusion10. Bibliography

    11. Appendix

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    INTRODUCTION

    The p roject attempts t o estimate t he m arket potential of De-mat andTrading account, IPO, Mutual Fund&PMS.The p roject is also d eals with thecompetitive an alysis of other companies. De-mat and Trading accountoffered by various companies.

    The study w as undertaken for identifying potential customer who w ill beinterested in De-mat account, Trading a/c, PMS, IPO, Mutual Fund.Primary research h as been conducted to collect data from the respondentson the b asis of questionnaire.

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    METHODOLOGY

    The p roject started by approaching India Infoline Ltd to know about themarket potential for De-mat account in Kolkata, with reference t o theother companies operating in the same ar ea.There af ter some ar ea w ereaccording to convenience w here i n survey conducted on that area t o ndout how much market potential of companies product De-mat

    account,and also nd out what other facilities an d services t he t argetaudience wants regarding p roducts.some ar ea w as selected fromKolkata,and the n ame o f the ar ea ar e n orth Kolkata, southKolkata,central Kolkata ar eas u nder the I ndia I nfoline Ltd branch atVaishnue Chember, 5 th oor, Room no-502

    6 Bravon Road , Kolkata- 700 001.

    The study was deal with market potential of De-mat account and Tradingaccount offered by company and PMS,MF,IPO of different companiessales b y India I nfoline Ltd. This w ill be r eected from the q uestioncontained in the q uestionnaire d iscussed later in the p roject report.

    a)Sample:The sam ple w as s elected for s tock broker for D e-mat account; Istarted interviewing with stock broker for D e-mat account andTrading account.

    b)Description of the sample:The sample for D e-mat account and Trading account all stockbroker i n north Kolkata,south Kolkata,central Kolkata.

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    c)Sample si ze:Total sample si ze w as r estricted to 100 f or all segmentsin the n orth Kolkata, central Kolkata sou th Kolkata.

    d)Tools:The tool that was used to con duct the study was questionnairedesigned by me , which was mixture of open ended and closeended question. The questionnaire w as designed in a such so as t ocover the r elating to De-mat a/c.

    e)Method of data collection:

    All the d ata w as c ollected through one t o one i nterview. All thequestion discussed above were exp lained to the respondent propercare h as b een taken to see t hat respondent understand the q uestionclearly an d answer to in without any h urry. All the respondentwere i nterviewed at their convenience s o that there i s n o chancethat the interviewer comprehends. The responses clearly w ithoutsuffering from any ambiguity.

    Limitation of the p roject

    I have co llected all the d atas b y questioning directly to thecustomers or to the em ployee of the brokerage rms, sothey may provide wrong information to me.

    Most of the cu stomers ar e n ot interested to give the an swerof all the q uestions, so it generally creates a huge p roblemat that time.

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    Company overview

    India Infoline Ltd. (IIL) is a financial services holding company engagedin the brokerage and financial services business. The company providessecurities related products, broking, investment management, insurance,

    banking and institutional brokerage products to retail and institutionalcustomers. The company operates in six business segments includingBroking, redit and !inance, "sset #anagement, $ealth #anagement,Insurance %istribution and Investment Banking through its operatingsubsidiaries. IIL provides online services through t&o Internet portals,

    indiainfoline.com and 'paisa.com, &hich are information resourcecenters &ith an analysis of Indian business, finance, and investments.The company provides its services through a net&ork of ' businesslocations including *+ branches and ' franchisees in - * cities inIndia. The company/s key area of operations includes India, 0ingapore,

    1e& 2ork and %ubai. The company is head3uartered in #umbai, India.

    The company reported revenues of (4upee) I14 5,*6 . + million duringthe fiscal year ended #arch 6++5, a decrease of '.5 7 from 6++ . Theoperating profit of the company &as I14 6, 5 .5+ million during thefiscal year 6++5, a decrease of -. 57 from 6++ . The net profit of thecompany &as I14 , . 5 million during the fiscal year 6++5, adecrease of 5. 67 from 6++ .

    Performance of the company:1995

    In(or ora *d a- an *23! y r*-*ar(h and Con-3& !n) 4r5 6! h a (&!*n #a-*ha !n(&3d*d &*ad!n) FII-$ #an"-$ (on-3& !n) 4r5- and corporate.

    1999

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    R*- r3( 3r*d h* #3-!n*-- 5od*& o *5#ra(* h* !n *rn* 7 &a3n(h*d666.!nd!a!n+o&!n*.(o5 7 Mo#!&!8*d (a ! a& +ro5 r* 3 *d r!9a * *23! y!n9*- or-.

    2000

    Co55*n(*d h* d!- r!#3 !on o+ *r-ona& 4nan(!a& rod3( -7 &a3n(h*d on&!n**23! y rad!n)7 *n *r*d &!+* !n-3ran(* d!- r!#3 !on a- a (or ora * a)*n .A("no6&*d)*d #y For#*- a- :B*- o+ h* ;*#< and:..53- r*ad +or In9*- or-005n !n h*)ro3 7&a3n(h*d(on-35*r4nan(* #3-!n*-- 3nd*r h* :Mon*y &!n*

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    India Infoline is start showing great performance from !!"

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    Performance Highlights in 2008-09

    Business Division Business Highlights

    Broking

    Market share of equities i ncrease f rom3.4% in 2007-08 to 3.76% in 2008-09.

    Customer ba se f or retail equitiesincreased 35.8% from .44 mn in 2007-08to .06 m n in 2008-09.

    Published in-depth and thematicreports on INCH,politics,ruralindia,infrastructure,self co mmodities,utilities an d India w orming.

    Insurance

    Receive Insurance Broking License.

    Froged alliances w ith major i nsurancecompanies f or the d istribution of lifeand nonlife p roducts.

    Alter t he p roduct mix i n favor oftraditional products l ike EndowmentProducts.

    Credit and Finance

    Proactively suspended personal loansand mortgages business fromSeptember 2008, while t he p ersonalloan business i s st ill suspended, themortgages bu siness has been R e-Start ed.

    Revenue at Rs.2654.1 mn in 2008-09against Rs.1937.5 m n in 2007-08.

    Registered the H ousing FinanceSubsidiary with NHB.

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    Wealth and assetManagement

    Introduce t he family office pl atform.

    Raised around Rs.1.8 bn in the l argestsingle d ay debenture l isting of its k ind.

    Received in principle ap proval forsitting up of Mutual Funds.

    Establish the i nfrasture a nd knowledgecapital for O ffice St ore A ssetManagement Services.

    A IndiaInfoline outlet offers the following services:-8nline B09 and 109 executions.

    !ree access to invest advice from IndiaInfoline/s4esearch team.

    %aily 4esearch 4eports and #arket 4evie& (#arket #antra).:re #arket 4eport

    (#arket #antra by inserting proper dates).

    %aily trading calls based on Technical "nalysis.

    :ersonali;ed "dviceLive #arket Information.%epository 0ervices< %e=mat and 4e=matTransactions.%erivatives Trading.

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    *5' ++ *' 6 .IndiaInfoline Ltd. ?as !ranchisee &ith differentcompanies such as =

    John Situ Peter

    Add: Bodopokhari K.M.B.M.Rd. Word no-5, Baripada,Mayurbhanj-757001.

    Gautam Mandal

    Add:Durga nagar st. road, Kolkata-65, Near Body Care.

    PR *+CTS

    EQUITY

    MUTUAL FUND

    COMMODITIES

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    ". Facilitates

    Transfer of money

    (without actually

    handling money)

    Transfer of shares

    (without actually

    handling shares)

    #.

    $%ere to

    open A bank of choice

    A DP of choice (can be a

    bank)

    &.

    'e(uiremen

    t of )AN

    Num*er

    Not andatoryandatory (effecti!e

    from April "#$ %""&)

    +.

    ,nterest

    accrual on

    %oldings

    'nterest income is

    sub ect to the applicable

    rate of interest

    No interest accruals on

    securities held in demat

    account

    .

    inimum

    *alancere(uirement

    A *+ maintenance is

    specified for certain bankaccounts

    No such re,uirement

    .

    0it%er or

    Sur i or

    facilit2

    A!ailable Not a!ailable

    A * - A!erage uarterly *alance

    S.

    No.

    BAS,S OF

    S, ,3A',45)A'4,6!3A'S

    1.Securit2 and

    6on enience

    *oth are !ery safe and con!enient means of

    holding deposits.securities

    .Num*er of

    accounts

    No legal barrier on the number of bank or demat

    accounts that can be opened

    ".

    4ransfer of

    deposits 7funds or

    securities8

    Funds.securities are transferred only at the

    instruction of the account holder

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    #.

    )%2sical transfer

    of

    mone2/securities

    Physical transfer of money.securities is not

    in!ol!ed

    &.

    Nomination

    Facilit2 A!ailable

    Benefits Of De-mat Account /1' A safe and convenient /a( of o!din" secu#ities e2uit( and de&t

    inst#uments &ot .'

    3' T#ansactions invo!vin" * (sica! secu#ities a#e cost!ie# t an t oseinvo!vin" demate#ia!i4ed secu#ities $ust !i%e t e t#ansactions t #ou" a&an% te!!e# a#e cost!ie# t an ATM t#ansactions.' T e#efo#e) c a#"es

    a**!ica&!e to an investo# a#e !esse# fo# eac t#ansaction'5' Secu#ities can &e t#ansfe##ed at an inst#uction immediate!('

    6' Inc#eased !i2uidit() as secu#ities can &e so!d at an( time du#in" t et#adin" ou#s &et/een +:77 AM to 5:58 9M on a!! /o#%in" da(s.) and*a(ment can &e #eceived in a ve#( s o#t *e#iod of time'

    7' No stam* dut( c a#"es'

    ' Ris%s !i%e fo#"e#() t efts) &ad de!ive#() de!a(s in t#ansfe# etc)

    associated /it * (sica! ce#tificates) a#e e!iminated';' 9!ed"in" of secu#ities in a s o#t *e#iod of time'

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    DP may re!ise the charges by gi!ing a 3" days prior notice0S9*' has rationali6ed the cost structure for inaction byremo!ing account opening charges$ transaction charges forcredit of securities and custody charges$ effecti!e from ;anuary %imum of three persons are allowed to open a oint De-mataccount in their names0

    *E,-TERI-.IS-TI (

    Definition:

    Demateriali6ation is the process of con!erting physical shares(share certificates) into an electronic form0 Shares oncecon!erted into demateriali6ed form are held in a De-mat account0

    Dematerialization Process :

    An investo# avin" secu#ities in * (sica! fo#m must "et t emdemate#ia!i4ed) if e intends to se!! t em' T is #e2ui#es t e investo# to fi!! aDe-mat Re2uest =o#m DR=. / ic is avai!a&!e /it eve#( D9 and su&mitt e same a!on" /it t e * (sica! ce#tificates' Eve#( secu#it( as an ISINInte#nationa! Secu#ities Identification Num&e#.' If t e#e is mo#e t an onesecu#it( t an t e e2ua! num&e# of DR=s as to &e fi!!ed in'

    T e / o!e *#ocess "oes on in t e fo!!o/in" manne# :--

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    THINGS INVESTORS SHOULD KNOW !OUT ""OUNT OPENINGND DE# TERI LIS TION

    Pro$i%in& t'e (an) acco*nt %etails at t'e time of acco*nt o+enin& It is mandato#( fo# an investo# to *#ovide is &an% account detai!s at t etime of o*enin" a De-mat account' T is is done to safe"ua#d investo#>s o/n

    inte#ests' T e#e a#e t/o ma$o# #easons fo# t is:1' T e inte#est and dividend /a##ants can>t &e en-cas ed &( an(

    unaut o#i4ed *e#son) as t e &an% account num&e# is mentioned on it'

    3' It is convenient and time savin") as dividends and inte#ests "iven &(t e com*anies can &e di#ect!( c#edited to t e investo#>s &an% accountt #ou" ECS faci!it() / e#eve# avai!a&!e.'

    "'an&e in (an) acco*nt %etailsIt is *ossi&!e fo# an investo# to ma%e c an"es to t e detai!s of is &an%

    account' T e investo# must info#m an( c an"e in is &an% account detai!sto is D9' T is ena&!es im to #eceive t e cas co#*o#ate &enefits suc asdividends) inte#ests. di#ect!( into is account in time and discou#a"es an(

    unaut o#i4ed use &( an( second *a#t('

    "'an&e in t'e a%%ress of in$estor as +ro$i%e% to t'e DP An( c an"e in (ou# add#ess s ou!d &e immediate!( info#med to D9' T is

    ena&!es D9 to ma%e necessa#( c an"es in t e #eco#ds and info#min" t econce#ned com*anies a&out t e same'

    O+enin& m*lti+le acco*nts An investo# is a!!o/ed to o*en mo#e t an one account /it e0istin" D9 o#

    /it diffe#ent D9s'

    #inim*m (alance of sec*rities re,*ire% in De-mat acco*ntT e#e is no sti*u!ated minimum &a!ance of secu#ities to &e %e*t in a De-mat

    account'

    cco*nt o+enin& an% o.ners'i+ +attern of sec*ritiesOne must ma%e su#e to o*en a De-mat account in t e same o/ne#s i*

    *atte#n in / ic t e * (sica! secu#ities a#e e!d' =o# e0am*!e: If (ou avet/o s a#e ce#tificates) one in (ou# individua! name sa( >?>. and t e ot e# e!d $oint!( /it some ot e# individua! sa( >?@>.) t en in suc a case (ou

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    /i!! ave to o*en t/o diffe#ent accounts in #es*ective o/ne#s i* *atte#nsone in (ou# name i'e' >?> and t e ot e# account in t e name of >?@>.'

    Same com(ination of names on certificates (*t %ifferent se,*ence of names on t'e certificates or De-mat acco*nt

    Re"u!ations *#ovide t at t e c!ient #eceives a cont#act note indicatin"detai!s !i%e o#de# num&e#) t#ade num&e#) time) *#ice) o%e#a"e) etc' /it in36 ou# of t e t#ade' In case of an( dou&ts a&out t e detai!s of t e cont#actnote) (ou investo#. can avai! t e faci!it( *#ovided &( NSE) / e#ein (ou can

    ve#if( t e t#ades on (ou# /e&site///'nseindia'com content e2uities e2 t#dve#if(' tm' T e E0c an"e

    "ene#ates and maintains an audit t#ai! of o#de#s t#ades fo# a num&e# of (ea#s) and (ou can counte# c ec% detai!s of o#de# t#ade /it t e E0c an"e'

    Hol%in& a /oint acco*nt on 0Eit'er or S*r$i$or0 (asis li)e a (an)acco*nt

    No investo# can o*en a De-mat account on E o# S &asis !i%e a &an%account'

    llo.in& some(o%1 else to o+erate 1o*r De-mat acco*ntIt is *ossi&!e fo# an account o!de# Beneficia#( O/ne#. to aut o#i4e someot e# *e#son to o*e#ate t e De-mat account on is &e a!f &( e0ecutin" a*o/e# of atto#ne(' Afte# su&mittin" t e *o/e# of atto#ne( to t e D9) t at

    *e#son can o*e#ate t e account on &e a!f of t e &eneficia#( o/ne# BO.''

    %%ition2%eletion of t'e names of t'e acco*nt 'ol%ers after o+enin&t'e acco*nt

    It is not *ossi&!e to ma%e c an"es in t e names of t e account o!de#s of aBO account' A ne/ account as to &e o*ened in a desi#ed

    o!din" o/ne#s i* *atte#n'

    "losin& a %emat acco*nt an% transfer of sec*rities to anot'er acco*nt.it' same or %ifferent DP

    An investo#) if e /ants) can a!so c!ose is demat account /it one D9 andt#ansfe# a!! t e secu#ities to anot e# account /it e0istin" o# a diffe#ent D9'

    As *e# a SEBI ci#cu!a# issued on Novem&e# 8+) 3887) t e#e a#e no c a#"esfo# account c!osu#e o# t#ansfe# of secu#ities &( an investo# f#om one D9 to

    anot e#

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    3reezin&2Loc)in& a %emat acco*ntT e account o!de# can f#ee4e is demat account fo# a desi#ed time *e#iod'

    A f#o4en account *#events secu#ities to &e t#ansfe##ed out of De&it. andt#ansfe##ed into C#edit. t e account'

    Dematerialise% s'ares %o not 'a$e an1 %istincti$e n*m(er Demate#ia!ised secu#ities a#e fun"i&!e assets' T e#efo#e t e( a#e

    inte#c an"ea&!e and identica!'

    RematerialisationT e *#ocess of "ettin" t e secu#ities in an e!ect#onic fo#m) conve#ted &ac%

    into t e * (sica! fo#m is %no/n as Remate#ia!isation' An investo# can#emate#ia!ise is s a#es &( fi!!in" in a Remat Re2uest =o#m RR=.'

    T e / o!e *#ocess "oes on as fo!!o/s: ---

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    9AN Ca#d com*u!so#( fo# a!! $oint o!de#s.

    Add#ess *#oof of a!! $oint o!de#s

    S*ecimen co*( of c e2ue

    3or NRI

    =o#ei"n and Indian Add#ess *#oof

    9AN Ca#d com*u!so#(.

    Ban% a c indicatin" t(*e of a c as NRE NRO

    S*ecimen co*( of c e2ue

    3or HU3

    Add#ess *#oof and identit( *#oof of %a#ta

    9AN Ca#d of H = com*u!so#(.

    S*ecimen co*( of c e2ue

    Dec!a#ation "ivin" detai!s of t e fami!( mem&e#s of t e H = /itt ei# names) date of &i#t F #e!ations i* /it t e %a#ta'

    3or #inor

    Mino# 9AN Ca#d

    Bi#t ce#tificate of mino#

    Add#ess and identit( *#oof of "ua#dian

    S*ecimen co*( of c e2ue

    India Infoline offer three t$pes of *e1,at a2c and Trading a2c

    these are as follows/1

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    *R-5B-C#S OF -..

    BRO#ER-6E FIR,S

    *R5-B-C#S OF H*FC SEC+ERITIES

    T e( a#e not *#ovidin" "ood custome# se#vices'

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    *R-5B-C#S OF #OT-# SEC+ERITIES

    T e( do not send *#o*e# t#ansaction #e*o#t to t ei# c!ients'T e( do not "ive #i" t *#o*osa! to t ei# c!ients at t e #i" t time'

    T ei# o%e#a"e is not fi0ed'T ei# mana"ement team is not "ood'

    *R-5B-C#S OF RE.I6-RE

    Don t send t#ansaction #e*o#t *#o*e#!('Don t "ive #i" t advice to t ei# c!ients'Ta%e time fo# o*enin" an account'T e( a#e not se#ious a&out t ei# /o#%'

    naut o#i4ed dea!in" /it a c'*R-5B-C#S OF I(*I-I(FO.I(E

    Mana"ement team is not se#ious'Don t send *#o*e# t#ansaction #e*o#t'#on" info#mation at t e time of account o*enin"'B#o%e#a"e is ve#( i" 'Ta%e time in case of account o*enin"'

    *R-5B-C#S OF RE.I-(CE ,O(E7

    B#o%e#a"e is not fi0ed'Ta%e a u"e time fo# account o*enin"'T e( don t ta%e t e custome# *#o&!em se#ious!('

    CO,P-RITIVE ST+*7 BET5EE( *IFFERE(T BRO#ER-6EFIR,S/

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    E0*osu#e- 7 times fo# ma#"in and 37 times fo# ma#"in *!us'

    Name of t e &an% /it t e e!* of / ic custome# "et t e faci!it( of net&an%in"- ICICI *#ovidin" 4e#o &a!ance in savin" account.

    Se#vices *#ovided- E2uit()I9O)Commodities)Insu#ance)Mutua! =unds) OI&onds)De#ivatives) 9osta! Savin"s'

    B#o%e#a"e- int#a da(-'18,-'17, De!ive#(- '6,-'

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    E0*osu#e- 7 times int#a da(. 5 times de!ive#(.'

    Name of t e &an% /it t e e!* of / ic custome# "et t e faci!it( of net&an%in"- HD=C Ban%) A0is Ban%) ICICI Ban%'

    Se#vices *#ovided- E2uit()I9O)M=)9MS)Commodities)Insu#ance) ea!tMana"ement Se#vices) Mo#t"a"es'

    D9 se!!s c a#"e- 17 *e# inst#uction K se#vice ta0'

    B#o%e#a"e- 8'81, to'87, int#ada( 8'1, to 8'7, de!ive#ies'

    T#ansaction Re*o#t- sms) dai!( mai!) dai!( cou#ie#)

    9#e*aid Sc eme- not avai!a&!e'

    T(*es of t#adin" accounts *#ovided- De-Mat a c) T#adin" a c ) Ma#"in a c'

    Net/o#%- 1167 anc es and

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    Maintenance c a#"e- ni!

    E0*osu#e- 5 times int#ada( and < times de!ive#('

    Name of t e &an% /it t e e!* of / ic custome# "et t e faci!it( of net&an%in"- HD=C)IDBI)ICICI and A0is Ban%'

    Se#vices *#ovided- E2uit() Housin" oan) 9e#sone! oan) Insu#ance'

    D9 se!! c a#"e- 18 -

    B#o%e#a"e- Int#ada(-'81, F De!ive#(-'7,

    T#ansaction Re*o#t- T #ou" mai! F cou#ie# =#ee of cost.

    9#e*aid Sc eme- not avai!a&!e'

    T(*es of t#adin" accounts *#ovided- Cas a c ) Int#a a c) Ma#"in a c'

    Net/o#%- ;1< anc es and 6788888 custome#s ac#oss t e count#('

    Ma#"in mone(- NI

    Sec#ec(- use !o""e# * one so t at t e o%e# cannot "o &e(ond t ei# /o#d'

    A C o*enin" c a#"e-;78 -

    Name of t e soft/a#e used- Leat

    Soft/a#e insta!!ation c a#"e- NI

    Maintainance c a#"e- Rs'5 8 -

    E0*osu#e- 6 times of int#ada('

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    Name of t e &an% /it t e e!* of / ic custome# "et t e faci!it( of net&an%in"- HD=C) A?IS Ban%) ICICI Ban%) SBI)Cit( Ban%)LOTAL'

    Se#vices *#ovided- E2uit()I9O)M='

    D9 se!! c a#"e- 35 -

    B#o%e#a"e- int#ada(- '85,-'8 , F De!ive#(-'7+,-'+

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    Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.

    DP sells charge- 5/-

    Brokerage- Intraday-.03% , Delivery-.30%

    Transaction Report- Through mail and courier (Free o f Cost)

    Prepaid Scheme- not available.

    Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank a/c.

    Network- 500 branches ac ross 85 cou ntries and 450000customers.

    Margin money- 650/-

    Secrecy- telephone w ith recorder.

    A C o*enin" c a#"e- ;51 -

    Name of t e soft/a#e used- odin'

    Soft/a#e insta!!ation c a#"e- NI

    Maintenances c a#"e- 588 -

    E0*osu#e- 6 times) and if t e *e#son can t #etu#n mone( /it in 7 da(s t ene0t#a 17 da(s e /i!! "et and 1 , c a#"e /i!! &e ta%en fo# t at'

    Name of t e &an% /it t e e!* of / ic custome# "et t e faci!it( of net&an%in"- A?IS &an%) ICICI &an%) HD=C &an%) SBI'

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    Se#vices *#ovided- E o%in") 9MS) Investment adviso#() ea!tMana"ement Se#vices) Commodit( T#adin"'

    D9 se!!s c a#"e- 13 -

    B#o%e#a"e- int#ada(-'85, F De!ive#(- '5,

    T#ansaction Re*o#t- T #ou" cou#ie# =#ee of Cost.

    9#e*aid Sc eme- Not avai!a&!e'

    T(*es of t#adin" accounts *#ovided- De-Mat a c) T#adin" a c ) Ma#"in a c'

    Net/o#%- 138 anc es ac#oss 138 cities and 51 #e"iona! offices'

    Ma#"in mone(- 7888 -

    Sec#ec(- o" in ID and 9ass/o#d c an"e on a #e"u!a# &asis and te!e* one/it #eco#de#'

    Findings:

    Brokerage is high.Trading account opening charge should be reduced

    because Geojit and Religare are opening tmat and trading by giving 650/-, 450/-.

    Securities ar e n ot so much reliable, RM can trade w ithouttaking the p ermission of the cl ient.

    De-mat a/c of Reliance is more exible in nature compareto India Infoline in Kolkata.

    Customer is not very much aware abo ut their product.

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    HDFC, ICICI direct provide t heir customers three t ypes ofaccount (de-mat a/c, trading a/c, bank a/c) butIndiainfoline p rovide on ly De-mat a/c and Trading a/c.

    Charged Rs.249 for providing vas s ms service t o thecustomers.

    India infoline provide life time facility by giving onlyRs.555, which is very ch eap.

    Res&lt

    Those who ha'e share or not11111111111111

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    O&t of 8!! data4s the o9ser'ation has 9een made

    *E1,-T R RE1,-T

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    O&t of "! data4s the o9ser'ation has 9een made

    *E1,-T -CC +(T I( *IFFERE(T C ,P-(IES/

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    O&t of 8!! data4s the o9ser'ation has 9een made

    POTENTIAL OF DE-MAT ACCOUNT OPENING INKOLKATA:

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    O&t of :; data4s the o9ser'ation has 9een made

    C&stomers of *e1,-T -cco&nt and ,&t&al F&nd

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    O&t of 8!! data4s the o9ser'ation has 9een made

    (o of C&stomers in nline and ffline

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    O&t of "! data4s the o9ser'ation has 9een made

    Conclusion and recommendation: After completing my marketsurvey I found so many drawbacks about this company and asper my knowledge I suggest points which should be taken by

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    company for good market response an d to increase their businessin Kolkata. These p oints are d iscussed bellow:-

    Brokerage should be xed.To increase t he secu rity in can improve t he rel iability ofthe customers towards the company.

    IndiaInfoline should have to organize v ariouspromotional tools to improve t heir products.

    It is necessary t o make two separate b ranches one isonline an d other is offline as l ike Indiabulls appointmentis mendatory to enter into the r ooms.

    Provide free v as s ms service t o the cu stomers.

    India i nfoline h ave t o provide cu stomer online M utual

    Fund invest facility.To increase t he cu stomer i t is r equire t o motivate n otonly corporate b ut also every individuals and marketingshould visit their house w hichHDFC, ICICI direct ,Reliance have al ready done this procedure.

    BIB.IO6R-PH7/

    BOOKS:

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    1)Research Methodology, written by Uma Sekaran2)Financial Management, written by I M Pandey

    Websites:1) www.indiainfoline.com2) www.google.com3) www.nse.india.com4) www.cdsl.com5) www.nsdl.com

    OTHERS:1.LMS (Lead Management System)2.YELLOW PAGES.

    -PPE(*I

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