1. Gene Fedele President | Chief Creative Officer 2015 Overview & Capabilities 2. Our Mission Develop deeper and lasting business partnerships with our customers through creative thought- leadership, innovation, passion, and transparent best practices. Deliver high-quality, timely, cost-effective multi-platform products, services and solutions through various media channels. Dare to dream! Transform the status quo. Impact peoples lives. Value and Engagement Creative, content, and marketing consulting for B2B and B2C companies, book publishers, motion picture industry. Partner with business leaders to help build strong creative marketing teams, deliver award-winning design, produce innovative new products, and broaden customer base. Align marketing strategy with business objectives and industry shifts. Print-to-Digital transition strategies for marketing, events, and publications. Corporate branding and identity. Deliver strategic programs for optimizing creative/marketing resources, processes, and best practices. Award-winning magazine design and redesigns. Talent assessment and skills development. Build diverse portfolio of creative products and services for in-house and customer programs. Implement costs-savings through flexible, scalable, cross-disciplined resources and efficient, standardized products and solutions. Identify new opportunities for growth. 3. Our Core Capabilities: Creative/marketing consultation and strategy. Team-building, skills and operations analysis and planning. Website design/development Responsive (mobile-friendly) corporate, portal, events, and content sites Online marketing, promotion, branding: Responsive emails, Inbound marketing Native (iOS, Google, Amazon, Android) and web-based/mobile apps. Digital editions; interactive magazines, brochures, directories Interactive, high-impact advertising/marketing: ICUs, IAB Rising Stars, Intellicenters Analytics Design (Presentations, infographics) Animated brand/product promotion videos (Scripting, Story-telling, directing) Touch-screen presentations for live events (software and hardwarepresentation in a box) Flash and HTML5 animation, special services Social media integration and engagement Creative and technology partners/vendors selection and management Digital user metrics C O R E C A P A B I L I T I E S Click to play video 4. Digital/Mobile Portfolio Content and marketing products and services for creating custom publications, interactive ads and content units, responsive websites and emails, event conference guides/directories, marketing materials, presentations, reports, custom cross-platform programs, and more. Native tablet/phone content apps Custom website design Responsive online products: Emails and promo Single-page events sites Content aggregation sites Custom interactive digital editions Interactive Ad units (ICUs, IAB Rising Stars, Intellicenters) P R O D U C T I N N O V A T I O N 5. 6-Point Marketing Program 1. Responsive Websites: Portal for program, products, registration Independent site or landing page 2. Interactive Advertising: Display and mobile platforms IAB Rising Stars standards Paid Media Publishing (ICUs) 3. Content Marketing: Ebooks, content-curated digital magazines Content aggregation via HUB resource 4. Promotional videos: Animation and scripting Align with email campaigns, content marketing and events marketing 5. Responsive emails: Create customized user-friendly templates 6. Social Media Cross-media, cross-platform integration with online products/services. *User engagement/performance metrics for all components, customized to client needs and specifications. S C O P E O F W O R K Implemented as key marketing and lead-gen strategy for all new and existing in-house and client products and programs 6. 6-Point Marketing Program: Responsive Design Websites Innovative sites for corporate, brands, events, new products, content marketing Cross-platform functionality Mobile-friendly portal for programs, products, registration Independent sites or landing pages S C O P E O F W O R K Siemens Events Wealth Guard Insurance and Asset Protection First Florida Insurance Network UBM Canon Corporate and Events Penton Information Services DES Group 7. 6-Point Marketing Program: High Impact, Interactive Advertising and Content Engaging interactivity and animation in web-based and mobile platforms. IAB Rising Stars Ads: Filmstrip Slider (Leaderboard) Portrait Pushdown (Leaderboard) Sidekick Drop Tab (Leaderboard) Welcome Ads Ribbon Ads Paid Media Publishing (ICUs - Intelligent Content Units) Intellicenters (Site within a site) Supports: Video, Slideshows, Animation, RSS Feeds, Custom content, Interactive polls, Social Channels. Registration, etc. S C O P E O F W O R K 8. 6-Point Marketing Program: Paid Media Publishing Publish Content into Multi-screen interactive ads. Brand custom content distribution Digital publications and content White Papers and research reports Videos, Slideshows Live, up-to-the-minute content with article feeds and social media Immediate customer interaction with content Premium exposure in site ad space Higher audience engagement and visit duration S C O P E O F W O R K 9. 6-Point Marketing Program: Content marketing, social integration, new customers, via custom HUB Create HUB on your website as bolt-on section optimize content marketing. Aggregate social content, blogs, articles, ebooks, videos, etc., into single compelling digital environment. Generate more leads, convert to customers Post various CTAs (call-to-actions) within HUB to: Expand membership and registration Direct users to content, posts, and site pages Broaden engagement with your partners Guide users to specific online and mobile content Incorporate relevant external content within your website broadening your reach to potential customers. Integrates with Eloqua, Hubspot, Mail Chimp, etc. Create additional value-add for your partners. S C O P E O F W O R K 10. Client: UBM Tech Objective: Produce series of low-cost, high-margin, lead-generating digital products using aggregated content from print, online, and community sources sold in specific verticals. Results: Delivered more than 100 incremental revenue-generating web-based/ mobile apps in past 12 months New revenue stream which yielded over $5m for UBM in 2013. C O N T E N T M A R K E T I N G Case Study Ebooks, Content-Curated Digital Publications 11. 6-Point Marketing Program: Promotional Videos Multichannel marketing Brand/Product story-telling Scripting, editing, animation Events and presentations Online promotion, social media Broaden audience engagement and visit duration. S C O P E O F W O R K 12. 6-Point Marketing Program: Responsive Email Campaign: Our primary strategy for email campaigns is targeting key differentiating value propositions to enhance lead and conversion performance. Integration with various email server platforms Concepts, design and production. Templates built in responsive design format to function intuitively to users device of choice. Examples include: Interop Template Elite8 Event Siemens Event Modular design, so content sections can be moved, added. Social media integration. Training and consulting services S C O P E O F W O R K 13. 6-Point Marketing Program: Social Media Marketing Promote cross-platform social engagement S O C I A L M E D I A M A R K E T I N G 14. Content Marketing Analytics via HUB Deliver user engagement metrics Top performing content Monitors leads S O C I A L M E D I A M A R K E T I N G 15. Content Marketing Analytics via HUB HUB Metrics Customer Dashboard S O C I A L M E D I A M A R K E T I N G 16. Content Marketing Analytics via HUB HUB Metrics Customer Dashboard CTA Impressions S O C I A L M E D I A M A R K E T I N G 17. Multi-platform custom programs Case Studies Programs include Interactive ads, rich media, etc (components vary, depending on program objectives): Smart Enterprise (CA Technologies) Community website; publications landing page for domestic and global editions Quarterly print and digital magazine (w/native and web-based apps for laptops, tablets and phones) Media Kit; Sell Sheets; whitepapers; research reports; presentations. Marketing: including print and animated web ads, responsive emails, interactive ad units Rich Media; Animation; Photography and video shoots and production Signum (ARM Technologies) Responsive multi-lingual website, registration, domestic and global publications landing page. Quarterly digital-only, multi-lingual magazine (with native and web-based apps for laptops, tablets and phones) Media Kit; Sell sheets; Presentations. Marketing: including print and animated web ads, responsive emails, interactive ad units Rich Media; Animation; Photography and video shoots and production. Business4Better (UBM) Conference website; branding and logo design Digital brochures, whitepapers, reports Interactive Ads, online marketing, emails Onsite and post-event videos, photography, YouTube, Twitter C A S E S T U D I E S 18. Client: CA Technologies Brand: Smart Enterprise Objective: Evolve $1.5m Smart Enterprise brand with high-impact, multi-platform custom content, marketing and creative solutions. Results: High customer satisfaction, engagement, and brand recommendation. Enhanced CAs reputation as thought leader and marketing innovator. Improved CAs ties to the CIO community by reaching them via preferred medium. Extended industry reach and influence of the Smart Enterprise brand. Developed cost-efficiencies to produce more within budget. Valued partnership between CA and UBM! Case Study Multi-Platform Marketing Program C A S E S T U D I E S 19. Client: ARM Technologies Brand: Signum Objective: Drive industry thought-leadership, program awareness, and customer base for ARM products, services and programs. Results: Created innovative custom marketing publication into digital-only Interactive Experience, delivered on native and web- based app platforms. Built prototype for sales and marketing, and customer engagement. Deliver innovative, interactive native and web- based apps. Created multi-platform marketing campaign. Includes: Promo video Marketing & content website Registration page Interactive ads C A S E S T U D I E S Case Study Multi-Platform Marketing Program 20. Client: UBM (CSR initiative) Brand: Business4Better Objective: Create compelling website and marketing materials for multi-platform delivery to the non-profit/NGO community. Results: Moved content deliverables from PDFs to mobile, web- based apps. Delivered digital sales tools and presentations. On-site management of video, photography, creative. C A S E S T U D I E S Case Study Multi-Platform Marketing Program 21. Client: UBM Tech Objective: Produce series of low-cost, high-margin, lead-generating digital products using aggregated content from print, online, and community sources sold in specific verticals. Results: Delivered more than 100 incremental revenue-generating web-based/ mobile apps in past 12 months New revenue stream which yielded over $5m for UBM in 2013. C A S E S T U D I E S Case Study Content-Curated Digital Products 22. Client: UBM Electronics Brand: EETimes Objective: Create 40th anniversary interactive edition as high-end, engaging native and web-based apps. Results: Built prototype for sales and marketing, and customer engagement. Ground-breaking interactive native and web-based apps generated advertising and readership growth. Includes animated cover interactive game and reader discussion features. Launch initiated permanent move from print to digital-only product. Interactive presentation for marketing C A S E S T U D I E S Case Study Custom Native and Web-based apps 23. Award-winning editorial and custom magazine design and production. Print and Digital Editions (Native & Web-based Apps) Conference Directories and Show Dailies Annual Reports, Corporate collateral Marketing Brochures, Research Reports Publications Design & Production P R O D U C T O F F E R I N G S 24. Award-winning print and digital ads, posters, and campaigns. Supported in Native & Web-based Apps Interactive advertising (IAB Rising Star standards, Custom units) Animation, rich media options Conversion from print to digital formats Print & Digital Advertising P R O D U C T O F F E R I N G S 25. Conference visual strategy, redesigns, logos, branding, marketing Websites, interactive ads, responsive emails Event signage, materials, award programs Digital/mobile, conference guides, directories, show publications, collateral (app components) Onsite photography, video, post-event production Live Conferences & Events P R O D U C T O F F E R I N G S 26. Engaging Powerpoint and Prezi presentations Infographics, Big Data Rich media, video, animation Presentations and Analytics Design P R O D U C T O F F E R I N G S 27. Contact Gene Fedele Email genefedele@gmail.com Phone 904.471.4307 (o) 516.816.5515 (m)