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How to add value in an open mobile ecosystem

Igor Netto

Senior Product Manager, Mobile

Opera Software ASA

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This is Opera Software

The worlds leading Web-browser developmentcompany: 740+ employees inmore than ten countries

Users:Opera Mini: 32+ million users

Opera Mobile: On 130+ millionhones

Customers:

T-Mobile, Vodafone, Nokia, SKT,KDDI, Ford, Sony Ericsson,

Motorola, Samsung, Sony andNintendo + others

PCs: 40+ million users

Other: Millions surfing withOpera on Nintendo DSi andother connected devices

MSOffice1

MSOffice2

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Slide 2

MSOffice1 fix so that "T-Mobile" "KDDI" and "Sony" don't break., 20/10/2009

MSOffice2 Made "surfing" so it wouldn't be a complete sentence--since the other items aren't.

Also added "with"--surfing with Opera, because folks are surfing Opera, they are surfing the Web., 20/10/2009

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Internet evolution

1200

1400

1600

1800

Number of Internet users

0

200

400

600

800

1000

1995 2009

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The Internet today

Interactive Internet

5 years ago: read-only media, no interaction

Today: read-write interactive media, used to access socialsites, user-generated content, and commerce

...

Multimedia content on the Web (e.g., YouTube, last.fm)

Web technologies in media players (e.g., iTunes)

Browser-based games

Web technologies in games

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Internet future

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Slide 5

MSOffice3 On the About 3.5 B users, the text needs to be revised to the following:

Half the world connected by mobile phone.

This will make it parallel with the other two graph descriptions that are not sentences., 20/10/2009

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Mobile Web

Full Internet (Web sites and services)accessed from a mobile network

Next 2 billion internet users will connectto Internet from developing economieson mobile networks

Trends in action

The browser as application platform

Web 2.0, AJAX, offline functionality

Blurring borders between native and Webapplications

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Challenges and solutions

Challenges

Fragmentation Distribution

Update & patch

Mobile- hone s ecificit

Solutions

Vertical integration

Horizontal integration

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Vertical integration

Applications

OS

Apple Google Nokia

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Horizontal integration

Application manager Content delivery Instant experienceInternet browsing & discovery

End users

Standards- based executionframework

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Example: Widgets Widgets are Web applications based on open

standards. They run like any other application.

They provide instant access to services such asweather, traffic information, news, and e-mail.

There is a significant time-to-market advantage withrapid application and content development.

Widgets provide an alternative way of accessing theInternet.

BONDI/JIL/W3C APIs are now available, allowingwidgets to take advantage of platform nativecapabilities.

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A larger picture: One Web

Desktops/laptops Devices Smartphones and feature phones Mid or entry phones

Transcoding serverOpera Corea unified Web framework