Open Source Lessons Learned Click to edit Master title style · 2017-11-07 · • Lessons Learned...

• The need for change

• A new mindset

• Lessons Learned• Community• Empowerment• Value add• Collaboration vs

competition

Embracing Open Source in the Auto IndustryALS – 2011Smethurst

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Graham SmethurstGENIVI President

BMW Group

1Copyright © GENIVI Alliance 2011

Open Source Lessons Learned From GENIVI28th November 2011

Automotive Linux Summit 2011


• A new mindset


competition


The Infotainment Challenge Facing The Automotive Industry.

Revenues

Costs

Market Revenue

Develop - ment Costs

Market Revenue

Shorter ProductLife in the Market

Rising costs of innovation

0

Develop - ment Costs



• A new mindset


competition


Headunit prices have plateaued. New development / business model needed.

2000 2003 2005 2008 2011 2012 2013 2014 20150

200

400

600

800

1000

1200

1400

RadioEntry MediaEntry NavigationHigh Navigation

Architectural integration



• A new mindset


competition


In the 20th century, the automobile redefined the very concept of mobility. In the 21st century the automobile industry is finding it increasingly difficult to keep pace with consumer mobility trends.The infotainment functionality its possible to offer and sustain from within an isolated automotive eco-system is reaching its limits.

The key to meeting customer expectations in future is inheritance and interoperability with consumer eco-systems

Continuing to meet customer infotainment expectations demands a fundamental shift.



• A new mindset


competition


Middleware OS

Hardware

Applications

MMI

Middleware OS

Hardware

Applications

MMI

Entry MID

Middleware OS

Hardware

Applications

MMI

Profi

Automotive Middleware

Headunit

MMICustomer value add

“Ground hog day” in head unit development:• Development of commodity content x3.• OEMspecifics re-implemented x3.• Product validation x3• Problems solved with one supplier re-occur with others.• Limited time for innovation and new customer features.• HMI x1


The need to control development costs and increase innovation demands software inheritance & re-use across the automotive industry.


• A new mindset


competition


The search for the IVI General Purpose OS. Technical and Supply chain considerations.

Functionality

ProfiMidRadio Entry

Desk topNetbookSmart phone

Consumer

Automotive

Media Player

Software scalability across the full product portfolio is a must.

• In product development multi-sourcing and customisation is a must.

• Competition / alternatives stimulate innovation and results in a fair / sustainable price.


HardwareHardware

Hardware

LINUX Automotive Middleware

Customer value add


• A new mindset


competition


Open source code in the car, are you crazy?



• A new mindset


competition


Re-alignment of automotive infotainment. Lessons Learned from adjacent industries.

• Architected, structured

• Common OS – Linux

• Common Middleware (e.g. CGL)

• Common HW Standard (e.g. ATCA)

• Differentiation in core competencies

Solution Creation

Telecom

• Vendor Lock-in • Hard to Innovate• Expensive

Development• Long Dev. Cycle• Lack of Standards• Some

Differentiation at all levels –> outside core competency

Vertical Point Solutions

• Choice is fragmented

• Some innovation, still costly

• Few middleware or HW standards

• Differentiation outside core competency

Experiments

1998 2002 2007

Widespread Adoption

• Cost optimization

• Revenue maximization

• Innovation and differentiation

Automotive 2006 2009 2012 2016


• A new mindset


competition


Community



• A new mindset


competition


Membership SummaryCommon mission drives continued growth

23%

48%

29%

Asia / Pacific

Europe / Middle East /Africa

North /South America



• A new mindset


competition


OEMs

Renesas

The GENIVI Alliance Membership (www.genivi.org)

First Tiers

OSV, Middleware, Hardware, and Services Suppliers

Silicon


• A new mindset


competition


Empowerment



• A new mindset


competition


Historical GENIVI Structure

Strategy Council

Frederic Bourcier(PSA)

Technical Council

Markus Boje(BMW)

Marketing Council

Joel Hoffman(Intel)

GENIVI Board of Directors

Process

Legal

Internet Office

Auto– motive

System Infra-

structure

CE &Multi-Media

Out -reach Comms

Plan - ning

Board

Council

Work Group

ReferenceSystem

GENIVI Alliance March 2009 – October 2010“You learn by your mistakes”



• A new mindset


competition


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GENIVI Alliance activitiesHow it works.

• Aligned IVI requirements across a broad base of OEMs.

• Identified software interfaces / components that meet the agreed requirements.

• A compliance specification & assessment program against which commercial offerings can be certified.

• Modification / creation of software components

• GENIVI originated code

• GENIVI development baselines

Alignment Execution

Maintenance

• A code baseline that “demonstrates” the requirements and “proves” the compliance spec



• A new mindset


competition


GENIVI Working Model.Structure vs. Activities.

System

Architec ture T

eam

Baseline Integration Team

Alignment Execution

Project Maintain

er

Project Maintain

er

Project Maintain

er

Programme Management Office

Expert Groups

Expert

GroupExpert

GroupExpert

Group

Expert

GroupExpert

GroupExpert

Group

Maintenance

Domain Lead Architect

System Infrastructure BMW (Boje) Magneti-Marelli (Galgani)Automotive Telemotiv (Ancel) Visteon (Konopelko) Media & Graphics Renault (Alidra) Delphi (Jalics) Location Based Services PSA (Colliot) XSe (Residori)

Networking BMW (Kurzeder) Alpine (Hahn)CE Connectivity JLR (Virk) TATA ELXSI (Borawar)

• Aligned IVI requirements across a broad base of OEMs.

• Identified software interfaces / components that meet the agreed requirements.

Execution Team

Execution Team

Execution Team

Execution Team

Execution Team

Execution Team

Execution Team

Execution Team

Development Baselines• A code baseline that “demonstrates” the requirements and “proves” the compliance spec

• Modification / creation of software components

• A compliance specification & assessment program against which commercial offerings can be certified.

• GENIVI originated code

• GENIVI development baselines



• A new mindset


competition


Knowing your value add



• A new mindset


competition


An open source based automotive headunit.Determining the pre-competitive content.

Cus

tom

er F

eat u

re /

Inno

vat io

n po

tent

ial

Automaker Specific

Conventionally purchased code(e.g. Navigation, speech

recognition)

Automaker Code(e.g User Interface, USPs)

CommunityCode

(e.g. PersistencyMgr, PwrMgr, Layer Mgr, AudioMgr, UserMgr,

Lifecycle Mgr…)

Module and interface standardisation(e.g. Autosar, IP-based Vehicle Networking)

Automaker Code(e.g. Flashing, Diagnostics,

Provisioning/Coding, software update)


GENIVI Focus


• A new mindset


competition



Hardware

Apps

Solution Stack

GENIVI Development

Baselines

GENIVI Code

80%

15%

5%

Automotive Specific Code Extended Community code

Community CodeUser

Interface

Create

Adapt

Adopt

Upstream projects and

compliant free distributions

The GENIVI Operating PrincipalEnabling automotive on an open source base.


• A new mindset


competition


The relationship between GENIVI and product development

GENIVI Alliance Product Development

• Specification of non-differentiating requirements.

• Architecture / Component definition.

• Component selection, modification, code implementation.

• Development baseline

• Compliance programme

• Product definition.

• Commercial partner contracts.

• Mandated GENIVI compliance

• GENIVI code re-use.

• Implementation & integration of OEM specifics.

• Upstreaming of enhanced / bug fixed code.

• Donation of new code.

• Product delivery



• A new mindset


competition


The relationship between GENIVI Alliance activity, a member reference and product.

GENIVI Development baseline

Hardware

Apps

80%15%

5%

User Interface

Hardware

Apps

User Interface

GENIVI compliant member reference

Hardware

Apps

User Interface

GENIVI compliant product

GENIVI Compliance

Optimisation / functional showcase

Optimisation / customised OEM

productCopyright © GENIVI Alliance 2011


• A new mindset


competition


Product Hardware Development

BSP


BSP


BSP

Entry Product Mid Product Profi Product

Applications

Reference Hardware Development(s)

IVI Systems Integration

IVI Systems Validation

Applications

BSP

Demonstrator

Human-Machine Interface

OEM middleware extensions

HMI

Product Development

IVI Systems Integration

IVI product Validation

IVI Product Integration

IVI Systems Validation

IVI Product Integration IVI Product Integration

IVI product Validation IVI product Validation

Middleware & Operation System with Automotive Industry ExtensionsGENIVI

Middleware

Reduced validation cost

Reduced integration cost

Application re-use

Community Middleware

Hardened / customised

OEM re-use

OEM open source based product . Evolved development model based on GENIVI.

OEM re-use



• A new mindset


competition


The consumer sector continues to increase in functionality and decrease in price increasing the competitive pressure on the automotive OEM.

The infotainment functionality its possible to offer and sustain from within an isolated automotive eco-system is reaching its limits.

To confront the challenge, the automotive industry is re-aligning to take full advantage of “open source”.

GENIVI has provided the community within which the automotive industry is transitioning to an open source approach in infotainment product development.

Involvement of the entire supply chain, worldwide. New mind set around identification, development and delivery of the

pre-competitive components A desire to understand and willingness to contribute to a broad

community effort

GENIVI`s continued success depends on increased collaboration with established open source projects and a willingness to consider automotive needs within their scope.

SummarySummary. The role of Open Source in Automotive IVI.



• A new mindset


competition


Thankyou

Differentiation based on a strong community platform.

Join us : http://www.genivi.org/ 23Copyright © GENIVI Alliance 2011

http://www.genivi.org/

Slide 1The Infotainment Challenge Facing The Automotive Industry.Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Membership Summary Common mission drives continued growthSlide 11Slide 12Historical GENIVI StructureSlide 14GENIVI Working Model. Structure vs. Activities.Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21SummaryThankyou

Open Source Lessons Learned Click to edit Master title style · 2017-11-07 · • Lessons Learned...

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