Open source junction
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© 100%Open 2010 Open Source Junction Oxford 29 th March 30/10/2022 1 Click icon to add picture
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Slides from presentations at Open Source Junction event in Oxford on March 29th. Feel free to download and share but please cite 100%Open as source. Also always interested in builds or comments. Thanks, Roland
Transcript of Open source junction
© 100%Open 2010
Open Source JunctionOxford 29th March
08/04/2023 1
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© 100%Open 2010
100%Open is dedicated
to open innovation.
Our network & know-how helps you co-innovate
better, cheaper and faster.
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Introducing 100%Open
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Some of our clients…08/04/2023 3
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Innovating with partners
by sharing the risks
and the rewards.
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What is open innovation?
© 100%Open 20108 April 2023 5Know-How & Know-Who?
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(Reluctant) PioneersLEGO
Lego Mindstorms is LEGO’s most successful product range ever and has helped shift their strategy from a toy manufacturer to
an innovation platform.
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Local Motors & Threadless
Threadless have sold out of every single new range they have every produced and Local Motor’s customers are significantly less likely to default on their repayments.
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Mozilla08/04/2023 8
Mozilla is a global non-profit dedicated to keeping the internet free, open and accessible to all, and shaping the future of the Web for the public good.
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TopCoder
Topcoder is the world's largest competitive software development community with 288,314 developers representing more than 200 countries.
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Android
Android is a mobile operating system based on a modified version of the Linux kernel, and is the fastest growing smartphone OS, & accounts for 29% of the market (Nielsen March 2011).
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Wikipedia – Order through Chaos
1. Anarchy
2. Democracy
3. Meritocracy
4. Aristocracy
5. Monarchy
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Models
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Explore > Extract > Exploit
“Open innovation is a
U-Shaped Process.”
Paul Vanags, OXFAM
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Explore > Extract > Exploit
•Find trusted new collaboration partners
•Uncover unmet needs or spot new opportunities for
innovation
•Co-create compelling new ideas, products or services
•Filter the ideas and prototype innovations
•Build and motivate collaborative teams
•Create investable propositions with evidenced
business plans
•Form new collaborative business arrangements
•Obtain the resources and commitments necessary
•Coordinate production, communications and launch
Explore Extract Exploit
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Default to Open.
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Open Business Models
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Open Business Models08/04/2023 16
Suggestion
schemes
Market
research
Ideas competition
Crowd sourcing
Royalties
In-licensing
Delivery partnership
Proprietary supplier
Joint venture
Alliances
Open source
Creative commons
Minority stake
Out-licensing
Co-branding Spinout
Majority stake
Acquisition
R&D
Customer
feedback
Co-Creation
Collaboration
Cooperation
Closed
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Discover & Jam
‘What?’ or ‘Who?’
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2 Models of Open InnovationDiscover™ and Jam™
• Starts with ‘what’ question: an innovation brief detailing a specific
unmet need
• Is a competitive marketplace amongst customers, suppliers or
users
• The innovation process is mediated by a Trusted Agent
• Innovations are extracted through a linear process
• Tend to be internal routes to market (e.g. license deals)
Discover
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8 April 2023 19© 100%Open 2010Ask an interesting question
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8 April 2023 20© 100%Open 2010Build an innovation community
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© 100%Open 2010Develop propositions in an airlock
8 April 2023 21© 100%Open 2010
8 April 2023 22© 100%Open 2010Internal route to markete.g. license deals or acquisitions
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2 Models of Open InnovationDiscover™ and Jam™
• Starts with a ‘who’ question: finding partners to explore a broad
opportunity
• Is a cooperative community & process , with customers, suppliers
or users
• The innovation process is facilitated through a Catalyst
• Innovations are built using an iterative process
• Tend to be external routes to market (e.g. joint ventures)
Jam
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8 April 2023 24© 100%Open 2010Start with Who?
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Happy people are healthier. Britain is less happy than in the 1950s yet three times richer. Home & family, stability & calm have increased
in importance for consumers.
Find broad platforms of mutual interest
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Host a jam session on or offline08/04/2023 26
© 100%Open 2010External route to market e.g. joint venture or delivery partnership.
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© 100%Open 2010
2 Models of Open InnovationDiscover™ and Jam™
• Starts with ‘what’ question: an innovation brief detailing a specific
unmet need
• Is a competitive marketplace amongst customers, suppliers or
users
• The innovation process is mediated by a Trusted Agent
• Innovations are extracted through a linear process
• Tend to be internal routes to market (e.g. license deals)
Discover
• Starts with a ‘who’ question: finding partners to explore a broad
opportunity
• Is a cooperative community & process , with customers, suppliers
or users
• The innovation process is facilitated through a Catalyst
• Innovations are built using an iterative process
• Tend to be external routes to market (e.g. joint ventures)
Jam
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Case Studies
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Extract
Customers Suppliers Partners
The Open Innovation Landscape
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Trust the community to
do the heavy lifting.
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Case Study 1
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Case Study 1E.ON
Power to the People is a customer-led innovation programme from E.ON that launched in October 2010 seeking new £10m ideas, products or ventures.
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Ask interesting questions.
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Case Study 2
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Case Study 2Orange
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Start at the end.
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Case Study 3
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Procter & Gamble
P&G invited the UK’s design community to respond to two briefs on fabric care (narrow) and wellness (broad), to find global new markets worth $100 million.
Lessons Learned
• Default to Open
• Start with What? & Who?
• Find your top 1% and understand what motivates
them.
• Start at the end.
• Trust the community to do the heavy lifting.
• Ask interesting questions.
• Develop your peripheral vision.
• Communicate ambitious targets widely.
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Open Innovation in Software
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Find your top 1%,
and understand what
motivates them.
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Case Study 4
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Virgin Atlantic V-Jam
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
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“The future reveals itself through the
peripheral.”
JG Ballard
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Case Study 5
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Case Study 5McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
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Communicate ambitious targets widely.
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Case Study 6
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Case Study 6Oracle
Led to a major collaboration, Wellbe, between Oracle, BT, Pfizer and the NHS to provide a health incentive scheme for the UK to be launched for the 2012 Olympics .
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What are we ‘actually’ going to do?
“The only thing harder
than starting something new,
is stopping something old.”
Russell Ackoff
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Lessons Learned
• Default to Open
• Start with What? & Who?
• Find your top 1% and understand what motivates
them.
• Start at the end.
• Trust the community to do the heavy lifting.
• Ask interesting questions.
• Develop your peripheral vision.
• Communicate ambitious targets widely.
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“More people pooling more resources in new
ways is the history of civilisation.”
Howard Rheingold
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And Finally…
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South Building | Somerset House | Strand |London | WC2R 1LA
Phone: +44 (0)20 8133 1006
Email: [email protected]| [email protected]
Web: www.100Open.com
Twitter: @rolandharwood | @deeyesbee
Roland Harwood
Co-Founder & Networks Partner
Thank you
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© 100%Open 2010
“Networking is only a letter away from not
working.”
Chris Powell
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Know-How or Know-Who?
8 April 2023 50© 100%Open 2010Constellations
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Favourite Toys When We Were Seven
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Opening Up
1. The thing you are most proud of having collaborated on.
2. What it taught you about your skills & attributes.
3. Your most developed innovation qualities.
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www.brickartist.com
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Innovation Qualities – You & Oxfam
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Risk Taking Responsive Connected Reputation Resilience Empathy
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The 100%Open Innovation Process
Outline Tools and Services
Exploit
Explore Extract
Platforms
Networks
AirlockOnline Jams
Jams Top 1% AdVenture
Crowds
Propositions
Deal
CreateBlueprint Engage Prototype Grow
Explore Extract Exploit
