OPEN SOURCEFOR A SUCCESSFUL BUSINESS

WHO USES OPEN-SOURCE?

WHO CONTRIBUTES BACK?

BUSINESS INVOLVEMENT?

PHP COMMUNITY

ORGANISING EVENTS

BUILD PROJECTS

VOLUNTEERS

PAY THEMSELVES

NEED SUPPORT

ORGANIZE KICKSTARTER PROJECTSHTTPS://IN2.SE/PHPDIVERSITY

WHY SHOULD YOU BECOME PART OF OPEN SOURCE?LET’S ASK SOME BUSINESSES…

• Enable: An open and flexible platform that meets you where you are and adds value to your existing investments

• Integrate: Embrace leading ecosystems, increase agility and offer consistent open source offerings

• Release: Support a strong ecosystem to achieve more through Microsoft’s own portfolio investments

• Participate: Extend the community and reach to more people, and partner for first-class experiences

Thanks to Nick Troch for providing feedback

• learn technology in an early stage

• get in touch with people to provide support

• follow up on technological evolutions and trends

• easier finding partners, customers or new employees

Thanks to Thijs Feryn for providing feedback

• Get immediate feedback on products

• Receive support from communities

• The more we support the community, the better our product becomes

• Connecting brand with open source for better sales

Thanks to Gary Hockin for providing feedback

• visibility to potential employees and partners

• giving something back to the community

• building a business on top of quality open source projects

• being part of a fun and engaging group

Thanks to Wim Godden for providing feedback

• access to everyone’s best practices + innovation

• share best technical solutions

• cooperate on a technical level - compete on a business level

• real multiplier (e.g. US Government) for reusable infrastructure

• making the difference

• buy once, get improvements back for free indefinitely

• more secure products

Thanks to Jeffrey McGuire for providing feedback

• learn internals of open-source projects

• meeting experts for support and advice

• finding new ways to offer better services

• finding gratitude in “giving back”

SUMMARY

• keeping up-to-date on new technologies

• establishing support and advice networks

• feedback on your products / services

• great for hiring new employees

• great for finding new customers

–Michelangelo van Dam

“Open source is a state of mind.”

HOW DO YOU GET INVOLVED?

REPORT BUGS

FIX ISSUES OR ADD FEATURES

WRITE DOCUMENTATION

PROVIDE TRANSLATIONS

OTHER WAYS TO HELP

OFFER ROOM FOR USER GROUP MEETUPS

BUY FOOD & DRINKS FOR MEETUPS

SPONSOR EVENTS

PROVIDE HOSTING

OFFER DEVELOPMENT TIME

WHAT’S MY RETURN ON INVESTMENT?

LONG TERM INVESTMENTS

CREATE PARTNERSHIPS

GET VALUABLE FEEDBACK

BRAND AWARENESS

BETA TESTING

BUY ONCE, USE FOREVER

HIRING AND RECRUITMENT

SUPPORT AND ASSISTANCE

BECOME A MARKET LEADER

HOW IT CHANGED IN2IT

FOUNDED IN 2009ME AND MY WIFE FRIEDEL

OUR GOAL#1 PHP CONSULTING BUSINESS IN BELGIUM

HOW WE GOT THERE (AND BEYOND)

MARKETING EXPENSES (IN € 1000)

2013

2014

2015

0 5 10 15 20

Traditional Ads Google Ads Sponsoring Events Contributing FOSS

WHAT WE GOT OUT OF IT

MARKETING ROI (IN € 1000)

2013

2014

2015

0 75 150 225 300

Traditional Ads Google Ads Sponsoring Events Contributing FOSS

LEADERSHIP IN EUROPE

IMPOSSIBLE WITHOUT OPEN SOURCE!

–Michelangelo van Dam

“Open Source has given us the ability to engage with communities and grow professionally beyond our imagination”

COMMUNITY WORKS!

COMMUNITY FEEDBACK

COMMUNITY INTERACTIONS

IMPROVED PRODUCTS

PRODUCT EVANGELISM

GIVE LITTLE, GET MUCH IN RETURN

BEWARE OF SOME DANGERS

ARROGANCE

HIGH EXPECTATIONS

SLA’S ARE NOT GUARANTEEDSOURCE: ZEND/ROGUEWAVE

DON’T TAKE EVERYTHING FOR GRANTED

DON’T BUILD ON OTHERS’ REPUTATION

EARN YOUR SEAT AT THE TABLE

TIME TO SWING THE CLUE BIT

INVEST IN COMMUNITIES

GIVE BECAUSE YOU WANT TO

EARN RESPECT

DO BETTER BUSINESS

HAVE A COFFEE ON USCHEERS!

THANK YOU