Open Source: A Free For All
-
date post
17-Oct-2014 -
Category
Technology
-
view
1.025 -
download
0
description
Transcript of Open Source: A Free For All
OPEN SOURCE:A FREE FOR ALL
Tracey Halvorsen
@traceyhalvorsen / #RefreshBmore
I began my journey as a fine artist, specifically a
I dreamt about using creativity to solve other people’s company’s
PAINTER. PROBLEMS.
#RefreshBmore
#RefreshBmore
#RefreshBmore
#RefreshBmore
D.I.Y.#RefreshBmore
#RefreshBmore
RAINMAN (Remote Automated INformation MANager)
#RefreshBmore
MONKEY WORK#RefreshBmore
$$$ < Happiness
#RefreshBmore
JOSHUA DAVIS
The amazing generosity and genius of
#RefreshBmore
JELL-OThe amazing story of the success of
#RefreshBmore
OPEN SOURCE IS A RESULT OF BITS
What is so important about the concept of FREE?
#RefreshBmore
THE LONG TAIL EFFECT
TOOLS EVERYWHERE
LIMITED ACCESS DEFINE QUALITYEnterprise systems with
high costs to purchase and maintain.
The questions begin to change when you have a
huge variety of free tools.
Everyone and their cousin is a web developer.
PHOTOGRAPHER, ARTIST, JOURNALIST, CONSUMER TESTER, ADVOCATE, FAN, USER, INDIVIDUAL.
Everyone is a
#RefreshBmore
BARRIERS TO ENTRY.
#RefreshBmore
Predictably Irrational vs. Free
$0.15 $0.01
#RefreshBmore
$0.14 $0.00
.01
Predictably Irrational vs. Free#RefreshBmore
INFORMATION WANTS TO BE FREE.
“
- Stewart Brand
#RefreshBmore
THERE’S AN APP FOR THAT
“
#RefreshBmore
JAMBALAYA#RefreshBmore
JAMBALAYA#RefreshBmore
JAMBALAYA
0
25
50
75
100
$2.99 $1.99 FREE $.99 In-App 2012 2013
$$$ Downloads
#RefreshBmore
THE FREEMIUM FACTOR
UNLIMITED TIME UNLIMITED $$$Access to free software and
open source encourages young developers to learn
the platform.
Larger organizations with budgets will pay expert groups to do the heavy lifting for them.
MIDDLE GROUNDDevelopers spread the word,
encourage adoption, contribute to community and consider paying for (and selling) mid-
price modules.
Meanwhile, everyone and their mother starts asking for an open source CMS solution.
WHY?
#RefreshBmore
Clients have been burned by an
Clients have heard about open source and have seen
ENTERPRISE SOLUTION.
WHITEHOUSE.GOV
#RefreshBmore
ASTEROID COMMUNITY
#RefreshBmore
MAKE MYCONTENT BETTER.
#RefreshBmore
CMS IS THE ENTERPRISE SOFTWARE THAT UX FORGOT. - Karen McGrane
“
#RefreshBmore
HIERARCHY OF NEEDSThe foundation of our interfaces should be functional, reliable, and usable, but the piece we often overlook is the pleasure. USABLE
RELIABLE
FUNCTIONAL
M I SS I N G
Aarron Walter, Carsonified
PLEASURABLE
#RefreshBmore
CONTENTSTRATEGY
CONTENT MANAGEMENT
!
#RefreshBmore
QUALITY COMMUNITY
DocumentationTestingSupportExamplesAccessCommunicationSharingProcess
WhoWhatHowWhyWhen
#RefreshBmore
Percentage of clients who said yes to BigTree CMS
65%
2005 - 2012
Percentage of clients who said yes to BigTree CMS
95%
2012 - 2013
#RefreshBmore
We were invited to a unique conference called
We shared all our secrets with our
SHOP TALK. COMPETITORS.
#RefreshBmore
Community vs. CompetitionBy promoting each other and celebrating our community and our efforts, we increase the visibility for ourselves and our city, which is a good thing for everyone.
#RefreshBmore
BALTIMORE
#RefreshBmore
He who receives an idea from me, receives instruction himself without lessening mine. - Thomas Jefferson
“
#RefreshBmore
BEER and CODE!Fastspot will host a Happy Hour, 2 weeks from tonight, on Thursday, January 31st from 5-7 p.m. at our office.
Come enjoy our bar (the 404) and chat with our BigTree team! We will have computers set up so you can get your hands dirty!
#RefreshBmore
CREDITS, INSPIRATIONS & ATTRIBUTES
Luis Prado, from The Noun Project Björn Andersson, from The Noun Project
From The Noun Project
From The Noun Project“Free: The Future of a Radical Price” - Chris Anderson
Sergey Shmidt, from The Noun Project
Alexandre Warnia de Zarzecki, from The Noun Project “The Long Tail” - Chris Anderson Shark designed by Okan Benn
from The Noun Project
Sergi Delgado, from The Noun Project
http://en.wikipedia.org/wiki/Jell-O
Nate Eul, from The Noun Project
Praystation.com by Joshua Davis
Romeo Barreto, from The Noun Project
The People @ Fastspot
#RefreshBmore
THANKS!Now let’s talk.
#RefreshBmore