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Transcript of Open process-2
Luke PittarLead DesignerSaatchi & Saatchi Design WorldWide
Overview Open visual process is an approach to communication, it enables group creativity through collective visual dialogue and play
1.The role of visual launguage in communicating and how we rely on it day to day
2.Making the use of visual language more accessible on a day to day level with visual dialoge
3.Enable visual dialogue by creating a scaffold for group creativity and expression
4.What makes up the scaffold how can this create and open visual process?
5.Exploring visual dialogue through co-creative sketching
6.Open visual process2 x 100 page books 1 Photoshoot1 Film shoot5 Weeks
Obey the visual language
1.The role of visual language in communicating and how we rely on it day to day
1.
Informative Instructional language
Where am I?
Enable us to make choices based on our needs
How do I get to where I want
Need to peee
Navigate foreign spaces
Share Knowledge
A
Improve our experience
Different types for different needs
Why do only the misfits and artists get to have fun
Do you see what I mean
2.Making the use of visual language more accessible on a day to day level through the use of visual dialogue
2.
Kids do it really well, it’s second nature
Make visual dialogue an every day thing
Move from instructional to expressive
Engage people with visual commu-nication tools
Encourage group creativity
Enable people to play with visual tools to share and create knowledge that is hard to express with just words
Collective understanding that supports decision making
Make better informed decisions together
Visual dialogue creates shared context
3.Enable visual dialogue by creating a scaffold for group creativity and expression
Create a mess have fun
3.
Make it playful and fun
Supply the right tools
Create common ground
Apply rules and presidents
4.What makes up the scaffold how can this create and open visual process?
Lead group creativity
4.
Tools Environ-ment
Rules Leader-ship
Tools
Rules Environment
Leadership
5.Exploring visual dialogue through co-creative sketching
26 days boarding on Turoa
“doing research”
5.
Exploring
Actionresearch
Idea
Play the video Luke
Play the video Luke
Time to play the video again Luke
Getting down to business
6.Open visual process2 x 100 page books 1 Photoshoot1 Film shoot5 Weeks
6.
© SAATCHI DESIGN WORLDWIDE | NO PART OF THIS DOCUMENT IS TO BE REPRODUCED OR DISCLOSED TO THIRD PARTIES 5
GROOMING GUIDE CONTENT MAP
Photos from shoot appear in book
Photos from shoot appear in book
Top line garment description on use appear in phase 2 of website
Top line grooming tips appear in phase 2 of website
Full video content to appear in phase 2 of websiteAs a promotion to push the groom guides and as an education al tool
Clothes Hangar Style Guide
Clothes Hangar Style Guide
Do’s & Don’t Video Guide
Clothes HangarHangar Website
Mens
LIGHT HEARTED PROMOTIONAL AND EDUCATIONAL TOOL
HARD WORKING TOOL TO IMPROVE GROOMING STANDARDS
A HUB FOR ALL INFORMATION THAT IS UNIFORM RELATED
HARD WORKING TOOL TO IMPROVE GROOMING STANDARDS
As a toolkit it each element has been design to work as on it’s own and as a greater whole. Therefore a key grooming guide content is shared and intergrated through out all forms of media.
Womens
0. HOME
NOTE: Images for each section still need to be selected. At present we are using the mens and womens sections images as place holders.
© SAATCHI DESIGN WORLDWIDE | NO PART OF THIS DOCUMENT IS TO BE REPRODUCED OR DISCLOSED TO THIRD PARTIES 3
Uniform Story
CLOTHES HANGAR WEBSITE PHASE 2 - SITEMAP UPDATE
Intergration of style guide elements elements on the home page
Mens Wardrobe
Womens Wardrobe
Mens & Womens Style Guide
FAQ News Contact
Mens WardrobeVideos
Download Style Guide PDF
Download Style Guide PDF
Download Style Guide PDF
Download Style Guide PDF
Mens Grooming Videos
Womens Wardrobe Videos
Womens Grooming Videos
BehindThe Design
HOME
© SAATCHI DESIGN WORLDWIDE | NO PART OF THIS DOCUMENT IS TO BE REPRODUCED OR DISCLOSED TO THIRD PARTIES 11
Uniform Story
CLOTHES HANGAR WEBSITE PHASE 2 - HOME PAGE UPDATE
Intergration of style guide elements elements on the home page
Mens Wardrobe
BehindThe Design
Womens Wardrobe
BookFitting
News
NewsGroom Guide
LOGO
Contact Note from Rob
FAQ
Exec Summary
About the new lookIntro setting an inspirational tone
Out with the old and in with the new
Womens Looks
Look section description:
Look name:
Look description: Image:
Other options:
Wom
ens recomm
end looks
Loo
kTh
e New
At Air New Zealand we are passionate about service and committed to constant improvement to stay at the top of our game.
We are our people; it’s your commitment to everyday excellence and pride in what you do that’s helped us earn our place as New Zealand’s favourite, most trusted airline. With that in mind, we’ve created a truly premium range that not only reflects our step-change in service and product innovation but creates an opportunity for our fantastic team to shine on the world stage. Fly the flag, look and feel fabulous every day in our Air New Zealand uniform collection – created with loving care by Trelise Cooper and inspired by you!
Inspired by You
To keep things simple and easy to follow, we’ve created a colour guide to identify which garments and looks are applicable to you.
We’ve put together this handy ‘how-to’ guide to help you get the most out of your new uniform.
It’s not just a uniform, it’s a total wardrobe that allows you to stylishly co-ordinate pieces to create a look that’s right for you while keeping within work group and Air New Zealand guidelines.
Please note: Uniforms, accessories and general grooming are subject to company regulations and final managers approval.
Management
Sky Blue: Cabin Crew
Ocean Blue: Ground Staff
Ground Staff
Godzone Green: Ground Staff including Lounge Staff, Valet Parking and New Zealand Holiday Store Staff
Pilots
Jet Black: Pilots
Concierge
Violet: International Airline Concierge
Cabin Crew
Twilight Pink: Cabin Crew
For information on specific garment allocations for each work group please refer to: http://clotheshangar.airnz.co.nz
6 7
Look 4
Look 8
Look 2
Look 6
Look 10
Look 13
Look 3
Look 7
Look 11
Look 14
Look 1
Look 5
Look 9
Look 12
The Air New Zealand uniform collection by Trelise Cooper is not only gorgeous but supremely comfortable and functional too.
And, because we know how women love to change their minds, we’ve come up with a timeless wardrobe you can mix and match to create new looks for every day. Designed to embrace all shapes, sizes, personalities and roles, it’s a truly premium collection, rich in detail and colour, offering fashion-forward style and functionality.
Ward
rob
eLo
oks
SECTION 1
Gorgeous, flattering and timelessly elegant
10 11
DESCRIPTION
The zip-front jacket with wrap dress is a star look and firm favourite amongst staff and customers alike.
A bestseller borrowed from Trelise’s own collection, the cavalry-inspired jacket has been adapted to suit the busy work environment. Designed to be flattering for all sizes, the zip front draws the eye up and elongates the neck. A scarf is to be worn at all times to add a shot of colour and extra flair.
Styled here with the koru-print wrap dress, undoubtedly the most versatile and distinctive garment within the collection, the dress is a feminine yet functional design that flatters all figure types beautifully.
Zip-front Jacket with Wrap Dress
WARDROBE LOOKSSECTION 1
WHAT’S IN THIS LOOK
Garment: Work Group:
Zip-front Jacket
Wrap Dress
Scarf
Hat
ADDITIONAL COLOURWAYS
Godzone Green
Twilight Pink
2
1
6
5
4
3
8
7
14
13
10
9
12
11
12 13
Slide 105
Is there value in process?
Make the process part of the solution
Beware it gets messy
Thanks