Open Innovation In Telecoms
-
Upload
marc-schaer -
Category
Technology
-
view
3.398 -
download
2
description
Transcript of Open Innovation In Telecoms
![Page 1: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/1.jpg)
Saving TelecomsBy using an open innovation approach
Marc Schaer – May 20, 2008
![Page 2: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/2.jpg)
European wireless marketsare showing penetration rates
> 100%
![Page 3: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/3.jpg)
Voice revenues willat maximum
grow with the
rate of GDP.
![Page 4: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/4.jpg)
Form today‘s verticallyintegrated to a
horizontal architecture.
Content
Services
Core NW
Access
Mobile + Fixline Access
=>Core NW
Internal Services
Capability Exposure
External Services
Content
Content
Services
Core NW
Access
Mobile Fixline
![Page 5: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/5.jpg)
Telecom assets to be exposed…
• User Indentity• Charging• Profiling• Presence• Location• Alerts / Notifications• SIM access
• Messaging• Call Control• Parental Control• User Status• List Management• Device Information• …
![Page 6: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/6.jpg)
Sources of innovative ideas.
Can we unlock this?
Source: IBM “The Global CEO study 2006”, based on interviews with 765 CEOs and business leaders
![Page 7: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/7.jpg)
Unlocking the long tail of services.
VoiceSMS
IPTVLBS
Blogs PresenceCommunity services Virtual Worlds
Tagging Mashups
![Page 8: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/8.jpg)
* =
+ +
![Page 9: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/9.jpg)
Putting it into practice.
Not enough!
We also need these items.
Networks
Internal Services
API exposure (WS , REST, JSON)
CommunityManagement
SCE Toolbox
Business Models
Incentives
Innovative External Services
InnovationSources
CompetitiveAdvantage
Cooperation’s
Unique assets & enablers C
atal
ysts
+
=
Enab
lers
=
+
Creation of additional wealth
Dif
fere
nti
ato
rs
Op
en In
no
vati
on
Mo
de
l
![Page 10: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/10.jpg)
![Page 11: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/11.jpg)
Mashups: API + API =
![Page 12: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/12.jpg)
Applied to the Telco world.automatic update of your location and presence in facebook and
allow others to send SMS via facebook
![Page 13: Open Innovation In Telecoms](https://reader036.fdocuments.in/reader036/viewer/2022062615/5487ae6bb47959fb0c8b5542/html5/thumbnails/13.jpg)
Existing initiatives from telcos…mostly in beta state