The Globally Integrated Enterprise and the Insurance Factory Model
Open Innovation in a Globally Integrated Enterprise
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Transcript of Open Innovation in a Globally Integrated Enterprise
© 2009 IBM Corporation
Open Innovation in a Globally Integrated EnterpriseDr. Matthias KaiserswerthDirector, IBM Zurich Research Lab
Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Agenda
Introduction to IBM Zurich Research LabSmall and medium businesses in a “flat world”Collaborative Innovation at IBMInnovative small and medium businessesNext steps
© 2009 IBM Corporation
Building a smarter planet
Introduction to IBM Zurich Research LabSmall and medium businesses in a “flat world”
Collaborative Innovation at IBMInnovating small and medium businessesNext steps
4 © 2009 IBM Corporation
Building a smarter planet
IBM Zurich Research Lab
Lab population: ~ 320 persons
• Regular employees 240• Pre-docs 50• Post-docs &visiting scientists 30
Collaboration with externalpartners
• University projects 30• Industrial partners 30• Govt. programs 30
>30 different nationalities
Zurich Research Focus Areas
Computer Science: Security and Privacy, Business Integration Technologies,
Systems Management
Systems: Server Technology, Accelerator Technology, I/O Link Technologies, System
Software, Energy Management
Storage: Tape Technologies, Heads and Actuators, Storage Systems, Memory and
Probe Technologies
Math & Computational Science: Business Optimization, Computational Sciences, Data
Analytics
Science & Technology: Semiconductors, Systems, Beyond the Transistor, Nanotechnology, Biotechnology
5 © 2009 IBM Corporation
Building a smarter planet
IBM Labs are Globally Integrated
Beijing1995
Watson1945
Zurich1956
Haifa1972
Almaden1955
Austin1995
Delhi1998
Tokyo1982
More than 3,000 scientists and engineers at 8 labs in 6 countriesIBM spent $6B in 2008 on R&D
© 2009 IBM Corporation
Building a smarter planet
Agenda
Introduction to IBM Zurich Research LabSmall and medium businesses in a “flat world”
Collaborative Innovation at IBMInnovative small and medium businessesNext steps
© 2009 IBM Corporation
Building a smarter planet
The reality of living in a globally integrated world is upon us.
Frozen credit markets and limited access to capital.Economic downturn and future uncertainty.Energy shortfalls and erratic commodity prices.Information explosion and risk/opportunity growth.Slowing superpowers and emerging economies.Increasingly complex supply chains and empowered consumers.
The world is connected:economically, socially and technically.
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Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
The world is smaller and flatter.
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Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
The Midmarket Enterprise of the future is focused on …
Business model innovation
New breed of informed and collaborative consumer
Greater need for corporate social responsibility programmes
Global growth strategies
1 2 3 4
IBM Global CEO Midmarket StudyZurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Rethinking what is done in-house and through collaboration
The increasingly informed and collaborative consumer
Increasing investments in corporate social responsibility
Optimism about becoming more global and about tapping into the rising purchasing power of emerging economies
What you told us...
© 2009 IBM Corporation
Building a smarter planet
Agenda
Introduction to IBM Zurich Research LabSmall and medium businesses in a “flat world”
Collaborative Innovation at IBMInnovative small and medium businessesNext steps
© 2009 IBM Corporation
Building a smarter planet
“Innovation resides at the intersection of invention and insight, leading to the creation of social and economic value”
National Innovation Initiative
What is innovation?Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
The changing nature of innovationKey factors driving change
–Dynamics of a flattening world
–Emergence of new capabilities
–Evolution of information technology–March of commoditization–Massive shift in demographics
–Unpredictability and impact of change
Innovation in the 21st century–Open
–Collaborative –Multi-disciplinary
–Global
Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Why does innovation matter? Generates high-value,
higher-paying jobs
Fuels wealth creation and profitability
Creates new industries and markets
Spurs productivity and economic growth
Raises standard of living
Goes beyond invention
Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Open, collaborative innovation What would happen if we could…
– Bring our top technologists and consultants together to envision the future of innovation?
– Invite our innovation ecosystem to join in the conversation?
– Partner with those ecosystem participants to address the challenges and opportunitiesthat emerge?
Venture Capitalists
ISVsBusinessPartners
Universities
Competitors
Employees
Regulatory Bodies
Investors
IT Analysts
Alumni
StandardsBodies
Policy-makers
Clients
Innovation Ecosystem
CommunityLeaders
Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
InnovationJamsZurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
The result of IBM InnovationJamZurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Can you Jam? AbsolutelyZurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Evolution of a PartnershipIBM Research’s Public-Private Partnership with ETH
Zurich Research LabA
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3 IBM and ETH
open Center for Advanced Silicon Electronics
Zurich Information Security Center created with ETH and Credit Suisse
Jun
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IBM and ETH Zurich form $90 million partnership in nanoscience
© 2009 IBM Corporation
Building a smarter planet
A Model for CollaborationFor the first time in Switzerland will Industry and Academia not only
share research infrastructure, but actually create it in a joint effort.
● Investment of 90 Mio USD● IBM constructs the building● ETH rents space for
a minimum of 10 years● Both joint and individual
research projects● Available to more
organizations
© 2009 IBM Corporation
Building a smarter planet
Agenda
Introduction to IBM Zurich Research LabSmall and medium businesses in a “flat world”
Collaborative Innovation at IBMInnovative small and medium businessesNext steps
What’s innovative?• Intexys Photonics and
Varioprint AG Partnered with the IBM Zurich Research to develop a cost competitive, optical data transmission solution to increase the bandwidth between processor chips.
Innovative CollaborationVarioprint AG and IntexyS Photonics
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© 2009 IBM Corporation
Building a smarter planet
Disruptive and Radical InnovationBandwidth Density of Objects
IBM Federation Switch copper and optical interconnect versions
All Electrical All Optical
Today, optical interconnects are used for long-distance intra-cluster connections due to high bandwidth (BW) capabilities
As BW requirements increase, optics will be able to provide a cost-performance advantage for even shorter distances, for backplane and card level interconnects
© 2009 IBM Corporation
Building a smarter planet
Optical Interconnect: A Supplier Ecosystem
Card-to-card optical interconnect prototype
Multinational Partner
Multinational Partner+European Startup
Optical printer circuit board
Optical connectors
Opto-electronic transceivers
© 2009 IBM Corporation
Building a smarter planet
Building and Maintaining a Health Ecosystem
Broadly speaking, there are two foundational components of an effective keystone strategy. The first is to create value within the ecosystem […] the second is to then share the value within the ecosystem (Iansiti, 2004)
“Successful innovation requires tracking your partners and potential adopters as closely as you track your own development process” (R. Adner, 2006)
Supply Chain Ecosystem Strategy
Actively create and “manage” supplier base, create value for suppliers ( support adoption of the technology in an entry market).
Track ecosystem risk.
What’s innovative?• IBM Dynamic Inventory
Optimization Solution performs eighty to ninety percent of Max Bahr's inventory replenishment.
• There is no ERP system involved
Smarter Business Outcomes• Increased average shelf
availability to 99.1% (93.5% is the average shelf availability in retail)
• Over 90% of the items planned are automatically replenished
Innovative CollaborationMax Bahr, do it yourself store automates inventory
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What’s innovative?• 3D avatar links to medical
records at Danish Hospital• Collaborating with IBM with
its go to market strategy and in product licensing
Smarter Business Outcomes• Supports hospital's strategy
for a paperless environment• Improves doctor patient
experience• It will allow doctors to see
more patients and diagnose them more accurately.
Innovative CollaborationNumhi Technologies, reinventing medical records
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© 2009 IBM Corporation
Building a smarter planet
Agenda
Introduction to IBM Zurich Research LabSmall and medium businesses in a “flat world”
Collaborative Innovation at IBMInnovative small and medium businessesNext steps
© 2009 IBM Corporation
Building a smarter planet
To realize the potential organizations need to do three things – the underlying enabler is open collaboration and innovation
FOCUS ON VALUE
Do more with less Cash/capital focus Flexibility
Focus on the core Businesses Initiatives
Re-align relationships Financial solidity of
suppliers, partners and customers
Revisit/renegotiate
1EXPLOIT OPPORTUNITIES
Capture share Disrupt weak competitors Acquisitions
Build future capabilities Protect and acquire talent Initiatives
Change your industry Bold moves Position globally
2ACT WITH SPEED
Manage change Clearly communicate simple goals Seek and leverage experience
Leadership Get the information to act Set the agenda
Risk and transparency Business performance
management and analytics Risk management
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Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
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Zurich Research Lab