Open innovation
-
Upload
michael-mayer -
Category
Business
-
view
1.673 -
download
0
Transcript of Open innovation
![Page 1: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/1.jpg)
Michael Mayer
TNO | Innovation for Life
history and inspirations from the commercial world
Open innovation
![Page 2: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/2.jpg)
Open Vs Closed Innovation
![Page 3: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/3.jpg)
Chesbrough (2003)Open Innovation: The New Imperative for Creating and Profiting from Technology
![Page 4: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/4.jpg)
Chesbrough (2006)Open Business Models
• Main points• how to assess a company’s current business model• how to overcome common barriers• how to create a more open model
• "innovation intermediaries" • acilitate companies’ access to external technologies
• IP protection
![Page 5: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/5.jpg)
Chesbrough (2011)Open Services Innovation
• Four new concepts are introduced
1. Think of Your Business as a Services Business
2. Co-Create with Customers and Partners
3. Extend Services Innovation Outside Your Organization
4. Transform Your Business Model with Services and Open Innovation
![Page 6: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/6.jpg)
Open innovation … the bottom line
![Page 7: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/7.jpg)
Other advantages of open innovation
• Faster time to market• Reduced risk of innovation• Less risk guessing what the market wants• Let the market / community tell you what they want• Integrated community innovation• Innovation can come from anywhere and anyone• Some of the best ideas are outside of your organization• Some of the best solutions reside outside of your organization• Lower R&D and operating costs• Supplement to internal R&D• Tapping into the virtual R&D community• Creating brand evangelists out of your community• Shared IP can create a formidable barrier to entry
![Page 8: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/8.jpg)
People make their own news …
![Page 9: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/9.jpg)
Connecting problems with solutions …
![Page 10: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/10.jpg)
Other research & development platforms …
![Page 11: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/11.jpg)
Collaboration between firms
Open innovation facilitator
![Page 12: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/12.jpg)
Collaboration between firms - examples
Alfa 8C Competizione
![Page 13: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/13.jpg)
Crowdsourcing
Ideas implemented:
•several new tastes•eco-concious starbucks card•starbucks mobile card•veggie breakfast sandwich•WiFi•…
![Page 14: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/14.jpg)
Crowdsourcing
100.000 people participate37.000 ideas generated
12.000 ideas84 comments347 ideas implemented
Improving products throughcustomer experience
Fiat Mio: 10.000 ideas submitted by users
![Page 15: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/15.jpg)
Crowdsourcing
P&G tremor competitive intelligence: capturing impressions and trends, establishing relationships, understanding specific publics. World-of-mouth marketing, consumer to consumcer conversations
![Page 16: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/16.jpg)
User manufacturing
• Users are becoming not only co-innovators, but also manufacturers, using new infrastructures
• Easy-to-use design software• Open repositories of designs• Easy-to-access flexible manufacturing technology
![Page 17: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/17.jpg)
User manufacturing
![Page 18: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/18.jpg)
The social media landscape
![Page 19: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/19.jpg)
Open innovation with social media
(Delicious)
![Page 20: Open innovation](https://reader033.fdocuments.in/reader033/viewer/2022060106/55491121b4c90565458be864/html5/thumbnails/20.jpg)
Open Innovation and co-creation happens anyway …
… so it should be used in a constructive way!