Gov 2.0: Implementing a Strategic, Successful Social Media Plan for Government Agencies
Open Government overview (Gov 2.0)
-
Upload
jas-darrah -
Category
Technology
-
view
672 -
download
2
description
Transcript of Open Government overview (Gov 2.0)
E D M O N T O N
July 2010
Jason Darrah, CommunicationsAshley Casovan, Information Technology
Open GovernmentNew community
opportunities through online technology
E D M O N T O N
Outline
• Big Picture – Open Gov
• Components (cases, CoE, future, Q&A):
– Transparency
– Collaboration
– Participation
• Open Data – convergence of opportunities & Apps contest
• Open discussion – opportunities / challenges
E D M O N T O N
Open Government
• We’re focusing on how technologies are enabling new opportunities
• Sometimes known as Gov 2.0
– Parallel to new user-driven nature of Web 2.0
– Some resist term “Gov 2.0” because they don’t want concept only perceived as for technologists
– Complements more citizen-involvement in government, regardless of technology
E D M O N T O N
Open Government in 3 Parts
• Initiatives in all parts exist without technology
• Technology and Internet increases potential
• Each has benefits and challenges for government
• Areas overlap
• One part not needed for other parts
• But something in one part helps potential of another part
CollaborationParticipation
Transparency
• Communications has role in each part
E D M O N T O N
Open government
Means different things to different groups…
• Democracy advocates seek more input in decisions
• Government critics seek transparency to keep elected officials honest and bureaucracy open
• Citizen advocates seek info about them, for them
• Entrepreneurs seek data to build tools that support consumers with useful info/data
• Academics seek information about populations for policy development…
E D M O N T O N
Part 1: Transparency
• Overview
• Cases
• CoE
• Future
• Openness about government business and decisions
• Keeps gov’t honest
• info about services info as a service
• info helps better discussion, input, advice, decisions
• Access to government data (vs. info)
• Shift “need to know” to “need to share”
Transparency
E D M O N T O N
There is an inverse relationship between control and trust
All strategies relating to web interactions should consider the relationship-building potential
E D M O N T O N
Part 2: Collaboration
• Overview
• Cases
• CoE
• Future
• Between orders of gov’t or jurisdictions (regional coordination)
• Between agencies (school/city)
Collaboration
• Government as platform (vs vending machine)
• Citizens’ DIY Gov’t
E D M O N T O N
Benefits• Communicate to many rather than 1x1
• Collaboration as lines of communication grow exponentially with size of group (internal and external)
2 5 20 100 10 000
Size of Group
1 25 200 5000 50 000 000
Lines of Communication
E D M O N T O N
Part 3: Participation• Overview
• Cases
• CoE
• Future
• New tools enable participation
• Online consultation
• Spectrum of engagement
• Input in operations
• Input in policy or decisions
Participation
E D M O N T O N
Public Input
Public Involvement
PublicInformation
Community Development
E D M O N T O N
Communicate to audiences where they want to interact
Go where your target is
Transportation
ETS
Roads
LRT
Sushi
Jobs?
Get others in an online community to answer questions for us
E D M O N T O N
Applying “long tail" to public policy
• Networked markets are more trustworthy than info from a single source
• Networked consumers know more about a product than the company/government knows
• In development with projects like Open Data Initiative
http://tinyurl.com/eaveslongtailpolicy
E D M O N T O N
Open Data
• Overview
– Uses/ benefits
• Cases
• Apps Contests
• CoE
• Future
CollaborationParticipation
Transparency
E D M O N T O N
E D M O N T O N
E D M O N T O N
Where is government going - online?
• Information and Conversations now
• Respond to reputation issues
• Open up data so users can re-package our data for more accessible use – Gov2.0
– Utility – services
– Transparency of government
• Long tail of public policy developing
• Engagement continuum: now - Forums, surveys for input; Future - Idea Zone 1.0
E D M O N T O N
Hierarchy of needs – for Citizens
• Safety and security
• Access to essential services
• Additional civic services
• Information about services
• Information as service
• Responsiveness
• Transparency, trust and confidence
• Engagement on Issues
• Humanizing the government
Sometimes one objective trumps others based on the tool…
E D M O N T O N
Resources• Digital Cities- http://www.beyond-2010.com
• Open 311 initiative- http://www.youtube.com/watch?v=S-QQ7kCjIGE
• Public=Online campaign- http://publicequalsonline.com/
• Government as a Platform - http://www.slideshare.net/timoreilly/government-as-platform
• City of Edmonton Open Data Catalogue - http://data.edmonton.ca/
• Apps4Edmonton- http://www.edmonton.ca/city_government/open_data/apps4edmonton.aspx
• Apps for ETS - http://www.edmonton.ca/transportation/ets/apps-for-ets.aspx
• Apps for Democracy - http://www.appsfordemocracy.org/
• Code for America - http://codeforamerica.org/
• Sunlight Foundation - http://sunlightfoundation.com/