Open Day 2011 Presentation - Design overview
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Transcript of Open Day 2011 Presentation - Design overview
Swinburne
Careers in DesignProfessor Ken Friedman
Swinburne
What is design?
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Design is a goal-orientedprocess that we use to solve problems,
meet needs, improve situations or create
something new or useful.
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What do designers do?
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Designers do three things.
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They act on the physical world.
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They address human needs.
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They generate the built and social
environment.
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In today’s global knowledge economy
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Designers have many career opportunities.
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These opportunities lie in several broad areas.
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Design for economic anchors
Design for economic continuity
Design for economic growth
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Design for urban needs
Design for rural needs
Design for social development
Design for creative communities
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Design for environmental sustainability
Design for economic policy
Design for agriculture
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Experience design
Design for informationenvironments
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Design to develop competitive products and brands for
micro-enterprises
Design for bottom-of-pyramid markets
User studies
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Organisation design
Service design
Process design
Information design
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Design for extreme situations
Design for biotech, nanotech and new materials
Design for Kurzweil singularity
Design for world game
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Designers have exciting opportunities
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in research and education.
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Design research
Industrial innovation
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Craft research
Art research
Design studies
Design history
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Undergraduate education
Graduate education
Doctoral education
Research-based education
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At Swinburne, we define design
as Nobel Prize-winning economist and
software designer Herbert Simon
defined it.
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Design is the process we use
to change existing situations into
preferred situations.
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Designers create products and services that do not
exist today.
They imagine and build the future.
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But there is more to creation
than creativity!
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At Swinburne,we evaluate
creative work to see what works and what doesn’t.
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This requires research-based
design.
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Design has a purpose.
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At Swinburne we link design to economic innovation.
We use strategic design and design thinking to enrich
our professional programs.
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How do we do this?
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We investigate design through:
ResearchHistory
AnthropologyTheory
EducationPolicy Studies
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Our professional staff maintains active
professional practice at an international level and
conducts advanced research around the world.
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Exciting new staff
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Professor Per Mollerup
Dr Daniel Huppatz
Associate Professor Dori Turnstall
Associate Professor Norm Sheehan
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Alumni
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Matthew Blythman's sleek two-seater "Velo" roadster design won a prestigious award in the Victorian Automotive Chamber of Commerce Target 2020 Car of the Future competition.
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Dani Poon Swinburne alumnus, designed a second series of stamps for Australia Post to commemorate the Chinese New Year – this year celebrating the loyal and hard-working ox.
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Our Mission
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Bring traditional design skills together with
critical enquiry.
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Our strategic vision has 3 pillars
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Sustainability
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Research
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Global Knowledge
Economy
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The Swinburne Design
motto says it all:
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“Thinking that creates the future.”
Thank you
For further information visit:
www.swin.edu.au/designwww.facebook.com/SwinburneDesign
1300 275 794
Professor Ken Friedman