Open Business: Uptake, usage and emerging business models - Tanguy De Lestré
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Transcript of Open Business: Uptake, usage and emerging business models - Tanguy De Lestré
Your business coaches for today
• Emma Beer, Senior Project manager Open Knowledge, Apps for Europe partner
• Roald Sieberath Chief Visionary Officer of Swan Insights
• Toon Vanagt, data.be + Digital Agenda platform
• Robert Viseur, CETIC
• Tanguy De Lestré, AGORIA
Type of business models
• Advertising model – Emma Beert
• Freemium model - Toon Vanagt
• Open source model – Roald Sieberath
• Razor blades– Robert Viseur
• White label– Tanguy De Lestré
Advertising
Income is not coming from Open Data but as a way of attracting the attention of the user; adverstising can be placed on the open data site
Freemium
• Basic services or a few are free
• Information with more value (like real-time data) is available at a cost
Open source like
• Data are open as open data
• Revenue is coming from other type of services around it;
Razor blades
Acces to the data (cheap or free) is facilitated byintermediaries via this facilitated network
Certain “lock-in” of the customers
White label development
• Use of the reputation of another company tobrand a product
• Product developped but not distributed by the same company/organisation
Credits
• ISMB: business model examples
• TUDelft: study ‘duurzame businessmodellenvoor open data’, F. Welle Doncker, B. van Loenen
• Business Model Generation, A. Osterwalder; Y. Peigneur