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Open Badges: IBM Initiative to Attract, Engage and Progress Talent
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Transcript of Open Badges: IBM Initiative to Attract, Engage and Progress Talent
#OpenBadges @david_leaser Ibm.biz/badging
Open BadgesIBM’s Initiative to Attract, Engage and Progress Talent
DAVID LEASERSenior Program Manager, [email protected]@david_leaser
#OpenBadges @david_leaser Ibm.biz/badging
Badging will generate thousands of IBM brand instances dripping into LinkedIn, Twitter and Facebook every day.
LinkedIn profiles with certifications/badges receive 6X more views.
What is an Open Badge?
• Digital emblem which symbolizes skills and achievements• Contains metadata with skills tags and accomplishments• Easy to share in social media: LinkedIn, Twitter, FB, blogs• Tethered to IBM to validate and verify achievement• Based on Mozilla’s Open Badges standard
Three topline benefits:
• IBM: Differentiates IBM, increases our pool of talent, provides continuous engagement and progression• Earners: Instant recognition. Captures a complete skills profile,
from structured training to code building• Employers: Provides IBM customers and BPs with verified
“nano-level” skills data on employees and potential hires.
An overview of Open Badges
#OpenBadges @david_leaser Ibm.biz/badging
ExplorerKnowledge
Completes a quiz or assessment
AdvocateSkills
Demonstrates a skill or has applied the skill
InventorCapabilities
Designs and develops new solutions
CertifiedAuthority
Has completed a solution, certification or developed
a certification
ExcellenceEminence
Deep understanding of highly complex subjects
IBM’s Open Badge Levels
#OpenBadges @david_leaser Ibm.biz/badging
Use cases for badges affect every area of the business at IBM
#OpenBadges @david_leaser Ibm.biz/badging
Open Badges are driving the behavior we want:
"I find the badge program a great way of learning and hope more badge options will be
offered soon.”
**********
"In a recent interview, this badge gave me a chance to elaborate about a learning activity
that helped improve my skills.“
**********
"More people are viewing my LinkedIn profile after adding the IBM badge to my list of
accomplishments.”
#OpenBadges @david_leaser Ibm.biz/badging
Social Media Impact:2.5 million potential views for every 10,000 badges
#OpenBadges @david_leaser Ibm.biz/badging
An Important Benefit: Digital badging creates a consolidated skills registry capturing all achievements across IBM
#OpenBadges @david_leaser Ibm.biz/badging
IBM Open Badgeshave already been issued to more than 100 countries, creating a nanoskill registry and a lead generation database
#OpenBadges @david_leaser Ibm.biz/badging
Dynamic Labor Market Datais built into every badge we issue through Acclaim.
#OpenBadges @david_leaser Ibm.biz/badging
IBM’s “Getting Started” Checklist1. Identify your badgeable activities (who,
what, where, when, why and how many)
2. Determine how you will assess completion, track and maintain attendees
3. Complete a badge program profile
4. Meet with badge team to review and implement
5. Establish a landing page for the activity – badge needs to point to an external page
6. Incorporate persuasive messaging into the activity and notifications
7. Issue badges and notify badge earners
8. Survey and measure results
#OpenBadges @david_leaser Ibm.biz/badging
IBM’s Lessons Learned1. Develop a solid communication plan. 2. Badge issuer must own the relationship
with the badge earner.3. Build consent (privacy, info sharing) into
the activity.4. Provide strong benefits statements
(marketing) into the intro letter to badge earner.
5. Follow the template for badge landing pages.
6. Add certification / skills paths into the metadata for all badges.
7. Retro badges are less successful; limit time period to 90 days.
8. Names are important: nobody wants a “newbie” badge.
#OpenBadges @david_leaser Ibm.biz/badging
Thank You!Web Page: ibm.biz/badging
[email protected]@david_leaser