Contractors get mobile and social Landscape contractors and lawn care operators are clearly comfortable using mobile

devices and social media in the field – to communicate with both clients and their

own employees. Apple devices are the clear favorite when it comes to handhelds,

thanks to the ease of integration across phone and tablet platforms. Facebook and

LinkedIn get the most love when it comes to social media, but look for visual services

like Pinterest to grow in popularity as contractors get more comfortable online.

33% 7% 30% 28%

iPhone Blackberry Droid Regular cell phone

(non-smart phone)

What kind of cell phone do you use?

Which of the following does your company have? (check all that apply)

Which of the following tablets do you use?

iPad Android based Amazon Kindle Fire Amazon Kindle 1.0 I do not own a tablet

Facebook Twitter LinkedIn Pinterest Industry blogs I do not use

social media

Which of the following social media platforms do you engage in?

How old are you?

Company website Facebook page Twitter feed LinkedIn page Company blog None of the above

22-29 30-39 40-49 50-65 Over 65

67% 25% 2% 5% 1%

59% 12% 5% 32% 8% 56% 14% 32% 8% 6% 38%

Data compiled from 2012 Lawn & Landscape survey of 138 readers.

11% 18% 24% 40% 7%

39%

Superintendents areincreasingly connected Golf course superintendents, like their counterparts in the landscape

industry, love their mobile devices. Again, Apple dominates the market

in both phones and tablets. Superintendents have embraced Twitter and

blogs, as well as the more generally popular platforms of Facebook and

Linkedin, as a way to communicate course conditions with members and

to help troubleshoot problems with colleagues across the country.

46% 16% 20% 23%

iPhone Blackberry Droid Regular cell phone

(non-smart phone)

Which of the following cell phones do you use? (check all that apply)

Which of the following tablets doyou use? (check all that apply?)

Which of the following social media do you engage in? (check all that apply)

Facebook Twitter LinkedIn Pinterest Industry Blogs I do not use

social media

Company website Facebook page Twitter feed LinkedIn page Company blog None of the above

Which of the following does your

company have? (check all that apply)

How old are you?

40% 2% 4% 3% 2% 52%

iPad Android based Amazon Kindle Fire Amazon Kindle 1.0 Barnes and Noble Nook I do not own a tablet

70% 43% 49% 4% 41% 16% 91% 59% 31% 14% 22% 7%

22-29 30-39 40-49 50-65 Over 65

10% 27% 24% 36% 3%

Data compiled from 2012 GCI survey of 186 readers.