OOP2015: Overcoming Resistance to New Ideas

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Coaching teams through change @rachelcdavies OVERCOMING RESISTANCE TO NEW IDEAS Rachel Davies @rachelcdavies @unrulyco

Transcript of OOP2015: Overcoming Resistance to New Ideas

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Coaching teams through change

@rachelcdavies

OVERCOMING RESISTANCE

TO NEW IDEAS Rachel Davies

@rachelcdavies

@unrulyco

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WE ARE

•  HIGH GROWTH TECH COMPANY, #1 IN EUROPE

•  FOUNDED 2006

•  160+ STAFF, 13 OFFICES WORLD WIDE

•  RUN OVER 3,500 CAMPAIGNS FOR 60% OF THE INTERBRAND 100

•  GLOBAL REACH 1.05BN MONTHLY UNIQUE USERS

•  DELIVERED 3.85BN VIDEO VIEWS

•  THE UNRULY VIRAL VIDEO CHART IS A UNIQUE DATA SET OF 424BN VIEWS

OUR MISSION: TO DELIVER THE MOST

AWESOME SOCIAL VIDEO CAMPAIGNS ON THE

PLANET!

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AGILE COACH

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WHO HAS SOME NEW IDEAS YOU WANT TO TRY AT WORK?

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WHO HAS ALREADY TRIED TO INTRODUCE NEW IDEAS?

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OR DID YOU RUN INTO A FEW OBSTACLES? DID YOU RUN INTO A FEW OBSTACLES?

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DISCUSS

New ideas?

Obstacles?

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THE BIGGEST OBSTACLE

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WHAT REACTION WOULD WE LIKE?

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Hey guys, I just heard about Mob Programming at OOP! It’s so cool!

WTF? How come Jens got time off for that? We’re busy!

Take #1 NOPE WE’RE BUSY!

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Why does no one listen to me? What’s wrong with them?

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Hey guys, I just heard about Mob Programming at OOP! It’s so cool!

Wow Jens is so wise. Let’s get started right

away!!!

BUT ARE WE READY FOR YAY?

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“OVERCOMING RESISTANCE TO NEW

IDEAS”

Is force

needed?

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PUT YOURSELF IN THEIR SHOES

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PICK YOUR WORDS CAREFULLY

Ditch the jargon & buzzwords

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WHAT INTERESTS THEM?

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How do I do that?

Are we allowed to do that?

Do we have time? What if it goes wrong?

Not my idea.

Might be hard work.

MANY REASONS FOR RESISTING CHANGE

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TOOLS: EMPATHY MAP

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CREATE AN EMPATHY MAP

•  Who is at the center?

•  What will they think?

•  What will they hear/see?

•  What will they say about the change?

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MANAGER APPROVAL HELPS

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NO TIME? JUSTIFY IT

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Δ ☺ t = $

ARE BENEFITS FOR CHANGE CLEAR?

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Δ IS COST OF CHANGE CLEAR?

t = $ "

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$-$ = ✔

SIMPLE!

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Ω HOW SURE ARE WE IN YOU?

t = $ "

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WHAT TO MEASURE?

•  Are there any past trends you can use to justify your change?

•  Brainstorm possible factors that you can measure

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:-? C DO WE HAVE CONFIDENCE IN YOU?

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C HOW TO BUILD TRUST?

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T = (C + R + I ) / S

T = Trust

C = Credibility

R = Reliability

I = Intimacy

S = Self-orientation Book: “The Trusted Advisor” by Maister, Green, & Galford

C TRUST EQUATION

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LISTEN CAREFULLY

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SHOW RESPECT

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DIG DEEPER

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Hey Andrea, you’ve worked here for a few years. What are your thoughts on speeding up the

build?

Well, about 6 months ago, we got

started on build automation but

then management told us it wasn’t a priority. Want me to dig out our setup?

Take #4

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USE PATTERNS

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JUST DO IT

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CHAMPION SKEPTICS

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Hi. I’m new to the Software Craft User Group? I’ve been trying to

use it at work but run into some

issues

Oh really? That sounds

interesting. Tell us more..

Take #3 SHOULDER TO CRY ON

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INVOLVE EVERYONE

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INVEST IN YOUR IDEA

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MAKE IT EASY

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MAKE IT ATTRACTIVE

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DECREASE DEPENDENCY

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GIVE UP YOUR SECRETS

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USE RETROSPECTIVES

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ENCOURAGE EXPERIMENTS

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MAKE IT VISIBLE

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EXAMPLE

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RETROSPECTIVE CONVERSATIONS

Issue

Assess

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TEAM DESIGN

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UNDERSTANDING OUR VELOCITY

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COLLATE & REVIEW

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TEAM USE

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EXAMPLE

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IMPROVING RECRUITMENT

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INTRODUCING TED

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KEEP IT VISIBLE

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REVISE & FINE-TUNE

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Desired  change  from  current  state  

FORCE-FIELD ANALYSIS

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Developer  awareness  of  our  company  

EXAMPLE

Developers are busy

Developers lack confidence

Developer aspirations Open source approval process

Support from CTO

Meetups want speakers Too many meetups

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Make a plan for how you will approach bringing ideas back from OOP15 to your team.

•  What barriers might you face?

•  What actions will you take to invest in your idea?

•  How will you build interest and agreement?

MAKE YOUR PLAN

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THANK YOU www.slideshare.net/RachelDavies

@rachelcdavies

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•  “Agile Coaching” by Rachel Davies & Liz Sedley

•  “Resistance as a Resource” by Dale Emeryhttp://dhemery.com/articles/resistance_as_a_resource/

•  “The Trusted Advisor” by David Maister

•  “Fearless Change” by Linda Rising & Mary Lynn Manns

•  “Drive” by Daniel Pink

•  “Competitive Engineering” by Tom Gilb

BOOKS