OOP2015: Overcoming Resistance to New Ideas
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Transcript of OOP2015: Overcoming Resistance to New Ideas
Coaching teams through change
@rachelcdavies
OVERCOMING RESISTANCE
TO NEW IDEAS Rachel Davies
@rachelcdavies
@unrulyco
WE ARE
• HIGH GROWTH TECH COMPANY, #1 IN EUROPE
• FOUNDED 2006
• 160+ STAFF, 13 OFFICES WORLD WIDE
• RUN OVER 3,500 CAMPAIGNS FOR 60% OF THE INTERBRAND 100
• GLOBAL REACH 1.05BN MONTHLY UNIQUE USERS
• DELIVERED 3.85BN VIDEO VIEWS
• THE UNRULY VIRAL VIDEO CHART IS A UNIQUE DATA SET OF 424BN VIEWS
OUR MISSION: TO DELIVER THE MOST
AWESOME SOCIAL VIDEO CAMPAIGNS ON THE
PLANET!
AGILE COACH
WHO HAS SOME NEW IDEAS YOU WANT TO TRY AT WORK?
WHO HAS ALREADY TRIED TO INTRODUCE NEW IDEAS?
OR DID YOU RUN INTO A FEW OBSTACLES? DID YOU RUN INTO A FEW OBSTACLES?
DISCUSS
New ideas?
Obstacles?
THE BIGGEST OBSTACLE
WHAT REACTION WOULD WE LIKE?
Hey guys, I just heard about Mob Programming at OOP! It’s so cool!
WTF? How come Jens got time off for that? We’re busy!
Take #1 NOPE WE’RE BUSY!
Why does no one listen to me? What’s wrong with them?
Hey guys, I just heard about Mob Programming at OOP! It’s so cool!
Wow Jens is so wise. Let’s get started right
away!!!
BUT ARE WE READY FOR YAY?
“OVERCOMING RESISTANCE TO NEW
IDEAS”
Is force
needed?
PUT YOURSELF IN THEIR SHOES
PICK YOUR WORDS CAREFULLY
Ditch the jargon & buzzwords
WHAT INTERESTS THEM?
How do I do that?
Are we allowed to do that?
Do we have time? What if it goes wrong?
Not my idea.
Might be hard work.
MANY REASONS FOR RESISTING CHANGE
TOOLS: EMPATHY MAP
CREATE AN EMPATHY MAP
• Who is at the center?
• What will they think?
• What will they hear/see?
• What will they say about the change?
MANAGER APPROVAL HELPS
NO TIME? JUSTIFY IT
Δ ☺ t = $
ARE BENEFITS FOR CHANGE CLEAR?
Δ IS COST OF CHANGE CLEAR?
t = $ "
$-$ = ✔
SIMPLE!
Ω HOW SURE ARE WE IN YOU?
t = $ "
WHAT TO MEASURE?
• Are there any past trends you can use to justify your change?
• Brainstorm possible factors that you can measure
:-? C DO WE HAVE CONFIDENCE IN YOU?
C HOW TO BUILD TRUST?
T = (C + R + I ) / S
T = Trust
C = Credibility
R = Reliability
I = Intimacy
S = Self-orientation Book: “The Trusted Advisor” by Maister, Green, & Galford
C TRUST EQUATION
LISTEN CAREFULLY
SHOW RESPECT
DIG DEEPER
Hey Andrea, you’ve worked here for a few years. What are your thoughts on speeding up the
build?
Well, about 6 months ago, we got
started on build automation but
then management told us it wasn’t a priority. Want me to dig out our setup?
Take #4
USE PATTERNS
JUST DO IT
CHAMPION SKEPTICS
Hi. I’m new to the Software Craft User Group? I’ve been trying to
use it at work but run into some
issues
Oh really? That sounds
interesting. Tell us more..
Take #3 SHOULDER TO CRY ON
39
INVOLVE EVERYONE
INVEST IN YOUR IDEA
MAKE IT EASY
MAKE IT ATTRACTIVE
DECREASE DEPENDENCY
GIVE UP YOUR SECRETS
USE RETROSPECTIVES
ENCOURAGE EXPERIMENTS
MAKE IT VISIBLE
EXAMPLE
RETROSPECTIVE CONVERSATIONS
Issue
Assess
TEAM DESIGN
UNDERSTANDING OUR VELOCITY
COLLATE & REVIEW
TEAM USE
EXAMPLE
IMPROVING RECRUITMENT
INTRODUCING TED
KEEP IT VISIBLE
REVISE & FINE-TUNE
Desired change from current state
FORCE-FIELD ANALYSIS
Developer awareness of our company
EXAMPLE
Developers are busy
Developers lack confidence
Developer aspirations Open source approval process
Support from CTO
Meetups want speakers Too many meetups
Make a plan for how you will approach bringing ideas back from OOP15 to your team.
• What barriers might you face?
• What actions will you take to invest in your idea?
• How will you build interest and agreement?
MAKE YOUR PLAN
THANK YOU www.slideshare.net/RachelDavies
@rachelcdavies
• “Agile Coaching” by Rachel Davies & Liz Sedley
• “Resistance as a Resource” by Dale Emeryhttp://dhemery.com/articles/resistance_as_a_resource/
• “The Trusted Advisor” by David Maister
• “Fearless Change” by Linda Rising & Mary Lynn Manns
• “Drive” by Daniel Pink
• “Competitive Engineering” by Tom Gilb
BOOKS