oohisreal - Out of Home Advertising Association of America PDFs/Industry...
Transcript of oohisreal - Out of Home Advertising Association of America PDFs/Industry...
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oohisrealMember Market Toolkit
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We’re living in a world with click farms, computer bots and ad blockers, and clients want to know how to get the most out of their money. OOH is the answer.
oohisreal.org
ADSIRL.
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Creative Executions
Advertising Week 2019
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Campaign Assets
Downloadable Files Available at oohisreal.org
Executions suitable for digital media: Billboards, Bulletins, Posters, Kiosks
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10x25 (840px by 400px)Digital Posters
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14x48, 10x30, 10’6x36 (1400px by 400px)Digital Bulletins
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(1080px by 1920px)Vertical Kiosks
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(1920px by 1080px)Horizontal Kiosks
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SEM - Search Engine Marketing
SEO - Serch Engine Optimization
CTR - Click Through Rate
CPC - Cost Per Click
RSS - Rich Site Summary
KPI - Key Performance Indicator
ROS - Run Of Site
ROI - Return On Investment
CPA - Cost Per Acquisition
CPM - Cost Per Mille (thousand)
CPI - Cost Per Impression
DDA - Digital Display Ad
CTA - Call To Action
DMA - Designated Marketing Area
VTC - View Through Click
PPC - Pay Per Click
CPL - Cost Per Lead
RTB - Real Time Bidding
Digital Acronyms
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Questions?
For questions regarding the campaign and file usage, or to request additional sizes or formats, please contact Nicole Randall at [email protected] or 202.776.1854.