&By-Sabyasachee Biswal

RBKLaunch of new

product (zig shoes, easy tone)

Targeting Health conscious

group Women 16+ yrs

Nike• Launch of new

product (foot ball kit & Jersey)

• Targeting – Sports spirit

(Foot ball) – Youth

engagement programme

RBKTransit media

(Hex Ride)Bus sheltersPosh area

Nike• In store &

Mall promotions (Magic mirror)

• DMRC commuter area promotions

RBK*15% of total

Ad. Budget & 85% for other media vehicle

Nike• 55 lacs

expenditure till now*

RBK Education

Destinations Retail

Environments Cinemas &

Multiplexes Lifestyle Media

Opportunities - Golf course

Nike Arenas,

Sports Stadiums & Theatres

Lifestyle Media Opportunities - Golf course

Retail Environments

Integrated focus on O-O-H billboardsReach to the segment at their movement area

(e.g.- jogger parks, stadium, foot path & over bridges, pubic escalators, pedestrian paths & steps at public places)

Better viewership by ensuring avg. passage-per-minute by the location of bill boards

Population & income level index in the location*

Billboards prices 510000 per month for single location

*based on hypothetical not actual

MEDIUM TVC RADIO NEWS PAPER (*TOI)

In OOH space

CPM 67 80 28 3.4

viewership/ circulation/ listenersPer Day

1500000 1000000 1800000 5000000

*for 1 day activity

DELHI100000 per TVC (15 sec)

DELHI80000 per day for 30 sec. jingle

DELHI50000 per day (6hrs)

10Locations (5lacs each) in DELHI per day 17000

60 vehicles/persons per minute1155000 viewers per months assuming a day

for 11 hrs (9am-8pm) at single locationBy optimism calculation 500000 p.m. per

location10 locations include e.g.-Rajiv chowk metro

station, CP, Delhi-Gurgaon ring road, Delhi-Noida & Ghaziabad link at Akshardham etc.