ontent Days2008C Pp Template Pot 1

Enhance your online presence with Social Media

Simon Ward

Social Media is…

Copyright © 2008 Open Text Corporation. All rights reserved.

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Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and

perspectives with each other.

The conversation is powered by


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Social Networks

News & Bookmarking

Blogs

Micro-blogging

Video Sharing

Photo Sharing

Message boards

Wikis

Virtual Reality

Social Gaming

Related:

Podcasts

Real Simple Syndication (RSS)

Social Media Press Release

Embrace Social Media with other strategies


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Web Strategy

Having a solid website is the foundation, it should be the baseline where customers get their news about the company and products

Internet Marketing Strategy

This is how companies reach out with traditional affiliate networks, advertising on other sites, pay per click, search ad, and press and media relationships online

Social Media Strategy

Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.

Who is using the Social Media


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Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.

73% of active online users have read a blog

45% have started their own blog

39% subscribe to an RSS feed

57% have joined a social network

55% have uploaded photos

83% have watched video clips

*Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day

Social Media is practical


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Learn what people are saying about you

Create buzz for events & campaigns

Increase brand exposure

Identify and recruit influencers to spread your message

Find new opportunities and customers

Support your products and services

Improve your search engine visibility

Gain competitive intelligence

Get your message out fast

Retain clients by establishing a personal relationship

Be an industry leader – not a follower

Blogs


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engage in dialogue with your customers

improve your search engine visibility

promote product launches and events

gain expert status by providing useful tips


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Demonstration Blogs

Blogs


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Do

post on a regular schedule

encourage conversation by asking questions

respond to customers' questions and concerns

use a few bloggers from your company for more viewpoints

post product reviews from customers or industry experts

Don’t

write press releases – be real about why something is exciting

let complaints go unanswered

make users register to comment – they won’t bother

delete fair but critical comments

Really Simple Syndication (RSS)


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RSS is a way for content publishers to make blog entries, news headlines, events, podcasts and other content available to subscribers.

an effective way to distribute your content and lead users back to your website

RSS Feeds


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Do

offer RSS feeds for your website’s blog, news, events, and podcasts

subscribe to RSS feeds relevant to your industry or interests

include a title and description only so subscribers need to visit your site for the full story

track your subscribers

Don’t

spam your subscribers by including excessive advertising in your RSS feed

go overboard – limit RSS feeds to content frequently updated

freak out when a splogger hijacks your content – this could actually help your search engine rank

Thank You


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10 Keys to Social Media success

Experiment with social media

Make social media central

Listen before participating

Be transparent & honest

Share your content

Be personal and act like a person

Contribute in a meaningful way

Learn to take criticism

Be proactive

Accept you can’t do it all yourself


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Thank You

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