OntarioOneCall BrandGuidelines 2019 040419 FULL VERSION › wp-content › uploads ›...

AS OF

April 2019

brandGUIDELINES

Lor

02

The intent of this current document (2019) is to act as a guide to standardize consistency of the Ontario One Call brand and application of the Ontario One Call logo and tagline. No variation from this manual is allowed without prior permission from management. Further updates to this document will be released as needed.

This document provides high level direction on using the Ontario One Call brand. It covers our logo, brand colours, image and tagline, typography, image style, print layouts, digital applications as well as an introduction on applying the Ontario One Call brand to applications such as stationary, giveaways and booth graphics.

This is the o�cial logo of Ontario One Call. Only the logos as shown in this document, and as found on the Ontario One Call online Toolkit, OntarioOneCall.ca, may be used in any and all organizational communications. All logos in the Ontario One Call Toolkit are art files and must be used as found. No other text font may be used with the symbol. The art cannot be altered in any way except for sizing to fit media requirements. The symbol may not be used by itself without the name.

APRIL 2019brandGUIDELINES

Logo – Full Colour Formats

Pantone376

Pantone424

Pantone

C56M3Y100K0

C57M47Y48K14

CMYK

R127G186B0

Hex: #7FBA00

R130G127B119

Hex: #827F77

RGB

03APRIL 2019brandGUIDELINES

Black100%

Black

White100%

Reverse ~ White

Logo – Black + White Formats

Black30%

Black65%

Greyscale


‘N’ or any height of the capital letters in ONTARIO ONE CALL represents the safety area. Care should be taken that the logo has adequate white space around it to maintain brand presence, visual impact and readability.

This is meant to be a practical and not totally restrictive guideline to respect the brand logo.

The logo may not be reproduced below 0.75” in width to maintain legibility.

Logo Safe Area and Sizing

0.75”


Unaccceptable usage of Logo

Do not reshape the logotype in any way. Always scale

logotype proportionately.

Do not italicize or skew thelogotype in any way.

Do not outline the logotype.

Do not apply any shapesor elements to the logotype.

Do not change the kerning (letter spacing) of the

logotype.

Do not remove the icon from the logotype.

Do not apply drop shadows or any other visual e�ects to the

logotype.

Do not arch, distort or manipulate the logotype

in any way.

Do not rotate the logotypeor apply it at an angle.

Do not put the logotype inside a box or any other graphic element that encloses it.

Do not put the logotype on visually competitive back-grounds. Place on a solid

background whenever possible.


Logo – Used in Combination with Member Logo


Example of proper use:

Ontario One Call logo can be used with a member logo. Logos should be visually balanced in size and seperated with a black keyline. When possible, logos should be lined-up at the baseline.

baseline

baseline

Primary use of tagline-graphic:The tagline-graphic should be used in a vertical configuration where applicable. It can be used on light or dark backgrounds.

Secondary use of tagline-graphic:When the vertical configuration can’t be applied, a horizontal option can be used.

Tagline + Graphic


Dark background Black background

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

Light background

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

Dark/Black backgroundLight background

No Matter How Big, Call or Click before you dig.

be safe.No Matter How Big, Call or Click before you dig.

be safe.

Icons are visual shorthand for functional use only, to reduce reliance on the written word. They are used to navigate and direct audiences across digital and print communications.

The checkmark is used to indicate when an item is included or is used correctly.

Iconography


Icons that Indicate Type of Project

Icons that Indicate Type of Equipment

Dotted Line - 6 pt dash, 3 pt gap

Checkmark

Garden Trowel

Shovel

Auger

Excavator

Bobcat

Hydrovac

Deck Fence Garden Pool

The print typeface used for large headlines is a combination of Gotham Black and MigraHeavy.

The print typeface used for semi headlines is Gotham Narrow Bold.

The print typeface used for body text is Avenir Next Condensed.

Avenir Next Condensed is used when creating marketing and communication materials.The typeface comes in a wide range of weights, which makes it highly versatile for di�erent communications. The typeface has very good legibility.

Typography


step 1 - CONTACTContact Ontario One Call (for free)a minimum of 5 business days before your dig.

Why should I contact Ontario One Call?Planting a tree, building a fence or a deck, putting in a pool or doing anything else that requires you to dig?

safedigging 3 Steps toLarge Headline

MigraHeavy 40pt

Large HeadlineGotham Black 48pt

Semi HeadlineGotham Black 18pt

Small HeadlineAvenir Next CondensedDemi Bold 13pt/15pt

Body TextAvenir Next CondensedRegular 11pt/15pt

Our infographics help to communicate our messaging and educate our audience in a more simplified manner. It helps bring life to our copy and bring attention to our call to actions. Infographics created should be simple, one-colour icons that are memorable and should aim to educate our audience.

Infographics


For Contractors

For Home Owners

step 1CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig. Provide required information: who, when, where, maximum depth, type of work (fence, pool, landscaping, etc) and method (machine or hand).

step 2WAITWait for utility and buried infrastructure companies to mark (locate) or clear your digging area.

step 3CONFIRMConfirm all buried infrastructure companies have responded to your request and marked the dig area properly.

step 4RESPECTRespect the marks. These marks will be colour-coded and each buried infrastructure company will provide instructions that relate to your locate.

step 5 - DIGDig safely.

safedigging 5 Steps to


for Contractors

be safe.

step 1 - CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig.


step 2 - WAITWait for utility and buried infrastructure companies to mark (locate) or clear your digging area.

step 3 - DIGDig Safely. These marks will be colour-coded and each buried infrastructure company will provide instructions that relate to your locate.

REDelectricityYELLOWgas, oil, steam, chemical

BLUEwater

ORANGEcommunications, catv

GREENsewer, storm drainPINKtemporary survey markings

proposed excavation

PURPLEreclaimed water, irrigation & slurry lines


be safe.

Photography


Photographs should be close-up lifestyle images which create emotional connections with the audience. Photographs of people should be enaging and represent the demographic of 34 - 40 with a variety of ethnic groups, both male and female. When possible photographs should be bold, colourful and captivating. They should focus on the act of digging.

Photographs of professionals (excavators/contractors) must wear Personal Protective Equipment (PPE).

Evites should be designed so they are mobile responsive. They are 8.5” wide. The depth of the evite will vary.

Evite


8.5”

Will Vary

HeadlineArial Bold21pt/24pt

DateArial Regular18pt

Body TextArial Regular10pt/14pt

1.800.400.2255 l OntarioOneCall.ca104 Cooper Drive – Suite 1, Guelph, Ontario

ORCGA Ottawa Geographic Council Meeting

March 20 @ 7:30 am - 12:00 pmEducation and Training Experts will be presenting a semi-annual update at the Ontario Regional Common Ground Alliance Geographic Council meetings.

These Geographic Councils meetings allow attendees to share underground infrastructure damage prevention best practices, exchange ideas and provides a forum to hear about local projects and regional issues.

This is a free meeting and includes a full hot breakfast starting at 7:30 am

Attendees must RSVP in advance. The specific location of the meetings are TBD

Send your registration info to [email protected] more info call 866.446.4493

Available 24/7

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

Stationary ~ Letterhead


1.800.400.2255 l OntarioOneCall.ca

No Matter How Big, Call or Click before you dig.be safe.

April 2, 2019

Dear John Smith,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam a cursus erat. Curabitur vehicula, lectus vel vulputate egestas, diam risus imperdiet massa, rhoncus feugiat quam enim sit amet ipsum. Praesent euismod massa ultrices ante faucibus, ac ultrices augue luctus. Maecenas pretium, augue sit amet venenatis tincidunt, leo quam volutpat odio, laoreet iaculis est neque nec lorem. Suspendisse et vulputate magna, id fringilla quam. Vivamus accumsan auctor velit nec sodales. Nunc eget semper leo. Nulla id ornare arcu. In hendrerit leo eu viverra iaculis. Praesent a elit maximus, pulvinar lorem eu, semper ante. Nullam eu felis at nunc facilisis rutrum. Sed at purus a lorem dignissim ullamcorper. Maecenas cursus tempus finibus.

Etiam pharetra consectetur orci, in efficitur justo porta sed. Mauris hendrerit est lacus, ornare convallis dolor eleifend ac. In at orci ultrices, porttitor libero in, porta diam. Maecenas hendrerit tortor dictum nisl suscipit tristique. Quisque et velit dignissim, cursus ligula id, egestas ante. Praesent dapibus lacus sed felis dapibus, vitae semper tortor dictum. Quisque vulputate sapien quis feugiat tristique. Vivamus tempus auctor est vitae mattis. Fusce et lacus euismod lectus eleifend varius. Ut mattis elit urna, at sagittis nisi pellentesque quis. Aliquam nec urna nisl. Suspendisse sodales lectus ac orci vehicula, facilisis volutpat mauris auctor.

Vestibulum blandit erat et porttitor placerat. Etiam imperdiet vitae velit a consequat. Etiam vehicula semper dolor a euismod. Aenean purus libero, vestibulum ut massa id, aliquam convallis ex. Fusce ultricies dui at semper tempus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed a diam in elit lacinia lobortis. In hac habitasse platea dictumst. In eget urna nec nibh elementum consequat non quis arcu. Donec ac nunc pharetra, rutrum tellus nec, ornare turpis. Nunc convallis velit ut pretium efficitur. Etiam pulvinar elit vel libero maximus venenatis. Nullam euismod semper nulla vel placerat. Donec vel ligula suscipit, tristique lacus ut, fringilla libero. Nunc tempor ligula id ex rhoncus porttitor. Morbi vitae mauris sit amet nulla dapibus gravida id et erat.

Sed risus enim, porttitor ut augue sit amet, condimentum vulputate magna. Phasellus at volutpat odio. Curabitur id volutpat felis. Nunc vestibulum massa diam, quis imperdiet sapien ultricies nec. Vivamus id purus eu risus scelerisque facilisis id ut sapien.

Sincerely,Jane Doe

Available 24/7104 Cooper Drive – Suite 1, Guelph, Ontario N1C 0A4t. 844.257.9490 f. 519.837.5410

11”

8.5”

2”

7.625” .5”1”

Body TextArial Narrow Regular10pt/15pt

Business cards are printed one-sided.

Stationary ~ Envelope + Business Card


Business Card2” x 3.5”

NameMigraHeavy10pt/11pt

TitleGotham Narrow Book10pt/11pt

AddressGotham Narrow Book8pt/10pt

Website and Corproate PhoneGotham Narrow Bold9pt/10pt

Envelope9.5” x 4.25”

Max40mm

According toCanada Post

Standards

19mm

Leave blank formachine coding

according toCanada Post

Standards

104 Cooper Drive, Suite 1Guelph, Ontario N1C 0A4

.25”

Ray SmithDirector Communication

104 Cooper Drive, Suite 1Guelph, Ontario N1C 0A4

t 905.700.0000 x1234f [email protected]

OntarioOneCall.ca 1.800.400.2255

Presentation ~ Horizontal Powerpoint Template


InteriorPages

TitleArial Bold24 pt

Body TextCalibri Light16 pt

Cover Page



13.333”

Wide Screen. Ratio 16:9

7.5”

Additional Options forInteriorPages



Presentation ~ Horizontal Powerpoint Template


13.333”

Wide Screen. Ratio 16:9

7.5”

Presentations ~ Powerpoint Template


Brochure, Postcards + Buckslips

Brochure for Home Owner4” x 9” - 2-fold

Buckslip for Home Owner3.5” x 8.5” - 2-sided3.5” x 7” - 2-sided

Postcard for Home Owner 5” x 7” - 2-sided

Postcard for Contractor5” x 7” - 2-sided

Why should I contact Ontario One Call? If you are planting a tree, building a fence or a deck, putting in a pool or doing anything else that requires you to dig, you must contact Ontario One Call. Contacting Ontario One Call will help protect your property and your loved ones. We notify utilities and buried infrastructure companies that you are digging. Once notified, they will then let you know where things are buried. Be safe, cables and pipes could be just below the surface.

Deck Fence Garden Pool1.800.400.2255 l OntarioOneCall.ca

step 1 - CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig.


step 2 - WAITWait for utility and buried infrastructure companies to mark (locate) or clear your digging area.



BLUEwater



proposed excavation



be safe.

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca

Available 24/7


be safe

do

dig?YOU



BLUEwater



proposed excavation


Why should I contact Ontario One Call?

If you are planting a tree, building a fence or a deck, putting in a pool

or doing anything else that requires you to dig, you must contact

Ontario One Call. Contacting Ontario One Call will help protect your

property and your loved ones. We notify utilities and buried infrastructure

companies that you are digging. Once notified, they will then let you know where

things are buried. Be safe, cables and pipes could be just below the surface.

step 1 - CONTACTContact Ontario One Call (for free) a minimum of 5 business days before your dig.step 2 - WAITWait for utility and buried infrastructure

companies to mark (locate) or clear your digging area.


safedigging

3 Steps to

Sponsored by:DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca Available 24/7


be safe

do

dig?YOU

These elements are in the Ontario One Call Toolkit and should be used as is and not manipulated. Suggested paper stock for brochures and buckslips 100lb. textweight coated gloss. Suggested paper stock for postcards 10 pt. cover coated gloss.

Posters

These elements are in the Ontario One Call Toolkit and should be used as is and not manipulated. Suggested paper stock for posters 100lb. textweight coated gloss.

Poster Options8.5” x 11”


Press Release Template


1.800.400.2255 l OntarioOneCall.ca

No Matter How Big, Call or Click before you dig.be safe.

For Immediate Release:

April is “Dig Safe” monthNo matter how big the job, Ontarians urged to Call or Click Before You DigIt’s the law

April 2, 2019

Dear John Smith,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam a cursus erat. Curabitur vehicula, lectus vel vulputate egestas, diam risus imperdiet massa, rhoncus feugiat quam enim sit amet ipsum. Praesent euismod massa ultrices ante faucibus, ac ultrices augue luctus. Maecenas pretium, augue sit amet venenatis tincidunt, leo quam volutpat odio, laoreet iaculis est neque nec lorem. Suspendisse et vulputate magna, id fringilla quam. Vivamus accumsan auctor velit nec sodales. Nunc eget semper leo. Nulla id ornare arcu. In hendrerit leo eu viverra iaculis. Praesent a elit maximus, pulvinar lorem eu, semper ante. Nullam eu felis at nunc facilisis rutrum. Sed at purus a lorem dignissim ullamcorper. Maecenas cursus tempus finibus.

Etiam pharetra consectetur orci, in efficitur justo porta sed. Mauris hendrerit est lacus, ornare convallis dolor eleifend ac. In at orci ultrices, porttitor libero in, porta diam. Maecenas hendrerit tortor dictum nisl suscipit tristique. Quisque et velit dignissim, cursus ligula id, egestas ante. Praesent dapibus lacus sed felis dapibus, vitae semper tortor dictum. Quisque vulputate sapien quis feugiat tristique. Vivamus tempus auctor est vitae mattis. Fusce et lacus euismod lectus eleifend varius. Ut mattis elit urna, at sagittis nisi pellentesque quis. Aliquam nec urna nisl. Suspendisse sodales lectus ac orci vehicula, facilisis volutpat mauris auctor.

For more information, please contact:Ben Hamilton, Executive DirectorOntario One Call000-000-0000 x123

Available 24/7104 Cooper Drive – Suite 1, Guelph, Ontario N1C 0A4t. 844.257.9490 f. 519.837.5410

11”

8.5”

2”

7.625” .5”1”

Body TextArial Narrow Regular10pt/15pt

Advertisements – Print + Digital Applications

Digital Banner Ads

Print Ads – Vertical and Horizontal Options


320 pixels x 50 pixels

728 pixels x 90 pixels 300 pixels x 250 pixels

Available 24/71.800.400.2255 l OntarioOneCall.ca

do

dig?YOU


DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safeAvailable 24/71.800.400.2255OntarioOneCall.ca

do

dig?YOU

Deck Fence Garden PoolDIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

1-sided Banner Stand

Visual Opening = 33.5” x 79.5”


Further Applications + Giveaways

There should always be a consciousness and intent to produce useful and longlasting items.


OntarioOneCall.ca1.800.400.2255

OntarioOneCall.ca1.800.400.2255

BE SAFE. No Matter How Big,

Call or Click before you dig.


Equipment Stickers

Stickers should be used on rental equipement to promote a connection to Ontario One Call. Stickers keep the brand messaging consistent in the market and keep the call-to-action top of mind.


Call or Clickbefore you dig.


Stickers2” x 2”3” x 3”

Sticker3.5” x 2”

Example Placement of Sticker

DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe

BE SAFE. No Matter How Big, Call or Click before you dig.



DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe


Vehicle Stickers

Stickers should be used on vehicles to promote a connection to Ontario One Call. Stickers keep the brand messaging consistent in the market and keep the call-to-action top of mind. The vehicle sticker should be placed where it is easily visable to the public and have enough clearance away from other vehicle graphics. Clearance around sticker should be minimum 1/2”.


Sticker8” x 8”12” x 12”8” x 14”

Example of Sticker Placement on a Service Vehicle

Example of Sticker Placement on a Pick-Up Truck

Call or Clickbefore you dig.

1.800.400.2255OntarioOneCall.ca DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK


DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

1.800.400.2255OntarioOneCall.ca DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK


DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe


DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe


DIG

NO MATTER

HOW BIG,

CALL OR

BEFORE YOUCLICK

be safe


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