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Dominic BeaulieuMayk Nazaryan

Chris Foran

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Non-profit, Member owned cooperative

Provides matchmaking services between

Farmers

Replacing agricultural Custom Work

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Expand to Province Wide

Acquire Funds from Ontario Ministry of

Agriculture and Food

Research Design Plan

Research Objectives

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Relevance and Accuracy No unnecessary information

Information must be reliable and valid

Simple Language Avoid leading and loaded question

Open-Ended versus Fixed-Alternative

Questions may lead to problems Time and Money

Overall Ease

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Simple-Dichotomy Ex: Yes or No

Determinant-Choice Ex: Multiple Choice

Frequency-Determination Ex: How many times

Checklist Ex: Multiple Answers

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Question Sequence Capture Interest

Easy to Answer

Attractiveness of the Questionnaire Encourages Response

Pre-Testing

Cultural Factors Translation

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Avoid: Complexity

Ambiguity (Be Specific)

Double-Barrelled Items (Several Issues)

Making Assumptions

Burdensome Questions

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Collecting Data in the Field Training Fieldworkers

Raw Data Conversion Edited and Coded for Analysis

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Question Examples: What is your level of satisfaction with Custom

Work? (Pivot Question)

a) Very Highb) High

c) Neutral

d) Low

e) Very Low

What are the main reasons behind your answer?

(Open-Ended Question)

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Have you heard of OMR? (Fixed

Alternative)a) Yes

b) No

What NOT to Ask:

Do you like the concept of OMR and would youuse it if it were available in your area? (Double-

Barrelled Question)

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Questions?