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THE INDUSTRY MEETS AGAIN

It’s unique because it’s the best in the world.

STIAN IVERSENChairman of the Board Game & Shareholder Superclub A.S., visitor, Norway

100 % I recommend this fair to […]my friends and my colleagues. Becausehere are a lot of different suppliers fromall over the world, you can find hereeverything you want and even more.

SVETLANA PROTSENKOForeign Economic Activity Department Manager, TAVRIA-V Company, visitor, Ukraine

For me, the Spielwarenmesse means fun, entertainment and communication!

FERNANDA BENETTONDirector Giraldi Anjo Fantasias, visitor, Brazil

The challenging past year has led to a global rethink. More and more aspects of social interaction have gone digital. Meetings have been moved online, while events and trade fairs have been held virtually or cancelled entirely.

But the past year has also clearly shown that digital offerings may pro-vide the de facto benefits of a trade fair but cannot replace the emotive element. Ultimately, the Spielwarenmesse is more than just a platform for doing business. It brings people together from all over the world, leads to chance encounters and provides new, unexpected inspiration.

That is why we are looking forward to holding the Spielwarenmesse 2022 as an onsite event again. The safety of all participants is paramount to us in this. Needless to say, we are considering the latest circumstances in our planning at all times and updating our hygiene concept on an

THE WORLD’S LARGEST PLATFORM FOR THE TOY INDUSTRY RETURNS WITH A NEW OFFERING!

ongoing basis. However, you can also make your stand a safer place by taking your own hygiene measures. We would be pleased to advise you on this.

You also benefit from a new offering for the upcoming Spielwarenmesse. To supplement the onsite event, we are making the Spielwarenmesse Digital online platform available to all participants. This has been specifi-cally designed to help exhibitors prepare for and follow up after the trade fair (online).

Find out in this brochure how you can maximise your opportunities and make sure you’re there for the world’s most important event for the industry.

We look forward to welcoming you to Nuremberg in February 2022!

THE ENTIRE INDUSTRY IN ONE PLACE

DOLLS, SOFT TOYS

BABY AND INFANT ARTICLES

WOODEN TOYS, TOYS MADE FROM NATURAL MATERIALS

GAMES, BOOKS, LEARNING AND EXPERIMENTING

MULTI-PRODUCT-GROUP

FESTIVE ARTICLES, CARNIVAL, FIREWORKS

SCHOOL ARTICLES, STATIONERY, CREATIVE DESIGN

SPORTS, LEISURE, OUTDOOR

ELECTRONIC TOYS

MODEL RAILWAYS AND MODEL CONSTRUCTION

TECHNICAL TOYS, EDUCATIONAL TOYS, ACTION TOYS

LIFESTYLE PRODUCTS

12 product groups in 18 halls

3A

2

5

6

78 7A

12

10

4A

119

4

3

1

Mitte

MEET THE WORLD’S TOP DECISION-MAKERS

In addition to your own marketing measures, you also benefit from our activities aimed at ensuring your success at the trade fair!

Thanks to our cooperation with all key purchasing cooperatives, media and multipliers as well as our global visitor marketing, we reach all important buyers in various  segments.

1. Germany

2. Italy

3. France

4. Netherlands

5. Spain

6. UK

7. Russia

8. Poland

9. Austria

10. Belgium

11. USA

12. Czech Republic

13. China Mainland

14. Switzerland

15. Ukraine

* All values shown relate to the Spielwarenmesse 2020.

• International advertising campaigns in the most important trade magazines

• Newsletter to the world’s largest industry distribution list

• Global PR work

• Mailing campaigns

• Social media and online campaigns

• Telemarketing

• 10 free invitation vouchers for your customers

• Advertising flyer for visitors in various languages

HOW WE ENSURE GREATER REACH FOR YOU

• Toy trade

• Model construction shops

• Department stores

• Drugstores

• Specialist baby product trade

• Online retailers

• Sports stores

• Book trade

• Electronics trade

• Promotional items trade

• Gift trade

• Decoration trade

• Licensors/licensing agencies

• DIY stores

• Nursery/school/playground outfitters

• Model railway shops

• Craft stores

• Supermarkets/discounters

• Paper, office supply and stationery retailers

Meet the most important buyers in the following segments:

TOP 15 VISITOR COUNTRIES*

Of the

62,357visitors from 136 countries, most participants came from:

GET MORE ATTENTION FOR YOUR PRODUCTS

ONLINE OFFERINGSPerfect for your preparations and follow-up.

ONLINE SERVICE CENTERBook all relevant services for your participation in the trade fair around the clock in the online shop.

ALL-YEAR-ROUND NEWSLETTERStay informed about the industry and the Spielwarenmesse all year round.

MEDIA ATTENTIONPRESSPREVIEWThis event, which includes the announcement of the ToyAward winners, takes place the day before the Spielwarenmesse is officially opened and is the basis for many media representatives’ reporting.

BRAND AND TRADE FAIR COMMUNICATIONDIE ROTEN REITER SPIELWARENMESSE EG SUBSIDIARYDo you need professional support with your campaigns (specific to the trade fair)? Then please contact Christian Medelnik (c.medelnik@dierotenreiter.com).

INNOVATIONS AND TRENDSINNOVATION AREAThe Innovation Area is the first point of call for visitors who want to get an overview of trends. Your especially innovative products are presented here in high-quality showcases.

TOYAWARDThe ToyAward is the highly regarded Spielwarenmesse innovation award bestowed by a jury of international experts in various categories. All finalists are showcased to maximum effect while the trade fair is running.

TOYS GO GREENThis special area is devoted to the topic of sustainability. Products that fall under the following categories are presented here: Made by Nature, Inspired by Nature, Recycle & Create and Discover Sustainability.

TECH2PLAYDemonstrate your electronic products to visitors live at this onsite interactive activity area.

Increase your onsite reach by showcasing your products away from your stand as well.

FIT FOR FAIROur webinars cover everything you need to know to prepare for the trade fair. Find out about stand construction, customer invitations and lots more.

Reach new target groups and maximise the efficiency of your trade fair involvement! The Spielwarenmesse Digital platform is available to you during and after the trade fair. It serves as an extension of the world’s leading network for the industry and specifically combines the personal trade fair experience with all important aspects of the digital world. You can look forward to these innovative features:

VIRTUAL PRESENCEAs an exhibitor, you get your own digital profile where you can showcase your company and most exciting products in a high-impact way. Provide contact details and make it easier for visitors – both onsite and digital – to find you.

EFFICIENT NETWORKINGIncrease your reach enormously! Find customers worldwide and arrange to exchange ideas. We offer a wide range of communication tools for this – from chat messages through to video meetings.

VALUABLE TRADE FAIR LEADSYou always have an overview of which participants have visited your customer profile and receive qualified leads in the form of visitor data (name, position, company, e-mail address, interests*). Use this to improve your contact management and trade fair follow-up. * if available

DIALOGUE WITH EXPERTSSpeak with trade professionals on equal terms. The various virtual themed lounges offer you a place to hold constructive discussions with exhibitors, visitors, specialists and associations worldwide.

SPIELWARENMESSE DIGITAL ALLOWS YOU TO BOOST YOUR TRADE FAIR IMPACT

The DIGITAL SMART PACKAGE is already included for onsite exhibitors.

YOUR ONSITE OPTIONS

The registration fee is 400 €. We can only process your registration after receipt of the fee. The registration fee is deducted in full from the participation fee on approval. The registration fee is returned to you in the case of non-approval. All prices are subject to the addition of statutory VAT.

STAND VARIANTS:

YOUR INDIVIDUAL STAND FOR MAXIMUM IMPACT

We provide tailored offerings designed to help you get the most out of the trade fair. You decide which of the three options best suits your company. For exhibitors, the Spielwarenmesse Digital Smart package services are also automatically included at no extra cost when you register for a stand space.

1.

Book space in your preferred product area and either use your own stand construction materials or book them through us as the  organiser.

Participation fee: per m² of floor space depending on stand type (without stand construction and equipment)

Marketing package:649 €

AUMA fee: 0.60 € / m²

Waste disposal fee:2.70 € / m²

ROW STANDOpen on 1 side

184 € / m² 224 € / m²

CORNER STANDOpen on 2 sides

241 € / m²

HEAD STANDOpen on 3 sides

BLOCK STANDOpen on 4 sides

245 € / m²

SIMPLIFY YOUR PLANNING WITH A COMPLETE STAND

BASIC: 1,690 € *Stand height: 2.5 metres

Complete stand, incl. furniture

• Additional services, such as power, Wi-Fi, etc.

• Logo package in the exhibitor directory and hall plan

* Price for the minimum size of 9 m². Otherwise, tiered prices apply up to the maximum stand space of 30 m².

The StarterPackage, which comes in BASIC and PREMIUM versions, makes it easier for you to take part in the trade fair and includes the basic equipment you need for a successful presentation: we have thought of everything, from all stand construction aspects and the power supply through to the logo package.

PREMIUM: 2,070 € *Stand height: 3 metres

In addition to the BASIC StarterPackage:

• Premium furniture and wall design, without visible profiles, ideal for graphics and wall wraps

• Increased media impact through additional online product presentations

2.50

m

3.0

0 m

2.

Book space of 9 m² to 30 m² and pay the participation fee shown on the left page.

After that, conveniently book stand construction via us as a StarterPackage.

FAIR CALCULATORMake the most of our free Fair Calculator at www.spielwarenmesse.de/en/fair-calculator.This allows you to calculate the costs of your trade fair participation. The calculator takes all factors into consideration, from stand size and equipment through to travel and accommodation costs.

STAND CONSTRUCTION• 9 m² stand (row stand)

• High-quality stand construction incl. 1 x 1 m storage room and carpets

• Application of graphics (company name and logo, additional graphics can be booked separately)

• Table + 3 stools

• Waste paper basket

• Prospect holder

• Lighting

• Power connection up to 3 kW (incl. flat rate for power consumption)

• Waste disposal fee

SERVICES• Special marketing measures for new exhibitors

(stand signage, featured in online and print media, etc.)

• All marketing package services

• All digital Smart package services

• Discounts for participation in Spielwarenmesse special areas

• Own Wi-Fi access

• AUMA fee

• Daily stand cleaning

The New Exhibitor package is an all-inclusive offering geared towards anyone exhibiting for the first time at the Spielwarenmesse and includes all of the basics you need: from the stand space in your product area, stand construction and the power supply through to various marketing measures!* Limited number of stands available

NEW EXHIBITOR PACKAGE: 2,990 € plus VAT.

Our marketing package includes all of the services you need to comprehensively communicate your participation in the trade fair. It contains the obligatory listing in the official print and online media for the Spielwarenmesse, digital Smart package, listing of your licences, inclusion of your stand activities in the trade fair calendar and invitation vouchers for ten free one-day tickets for your customers.

YOUR COMPLETE PACKAGE FOR THE PERFECT FIRST-TIME EXPERIENCE

MARKETING PACKAGE FOR THE PERFECT MEDIA PRESENCE

3.

With this complete package for new exhibitors, the stand space (9 m²) in your product area and stand construction (incl. equipment) are covered. You have no additional costs.

As an exhibitor at the onsite Spielwarenmesse, the SMART package services are already included for you. Would you like to get the benefits of a wider range of services? Then upgrade to the CONNECT or PREMIUM package.

If it is not possible for you to take part in the trade fair in Nuremberg itself, you can still participate in the Spielwarenmesse via our digital packages.

OVERVIEW OF YOUR ONLINE PARTICIPATION

SMART CONNECT PREMIUM

Price for exhibitors with stand space inclusive 4,900 € 19,900 €

Price for digital only exhibitors 3,900 € 9,900 € 49,900 €

Digital company profile

Naming of 3 contact persons 3 10 unlimited

Tile size in the exhibitor list small medium large

Product entries (incl. text and image) 3 25 50

Placement of licence entries

Placement of brand entries

Upload of a press release 1 5

Video in header graphic

Communication and networking functions

Audio/video meetings 10 minutes 30 minutes unlimited

Individual invitation link for visitors

Real-time lead reporting incl. visitor data

Online lead processing incl. CSV export online only CSV export CSV export

Digital events

Speaker slots (30 minutes) 1 3

Workshops 1 3

WHAT WE ARE DOING TO PROTECT ALL TRADE FAIR PARTICIPANTS

We look forward to welcoming you in person to the next Spielwarenmesse. To ensure the safety of all participants, we have worked together with NürnbergMesse and the relevant health authorities to develop a hygiene concept that is based on the Bavarian government’s guidelines and is being updated on an ongoing basis in accordance with current regulations. Onsite measures include:

RULES OF CONDUCTAll trade fair participants will be informed about the hygiene and conduct rules at the exhibition grounds. These include: social distancing of at least 1.5 metres indoors and outdoors, refraining from shaking hands, and observance of cough and sneeze etiquette.

DISTANCING AND SPACEThe Spielwarenmesse has sufficient space to allow for social distancing of at least 1.5 metres. Signage and electronic control systems will ensure that large numbers of people do not gather at any one point.

FACE MASKSFace masks must be worn indoors at all times. Therefore, they must be carried and worn even if the required minimum distance can be maintained.

CLEANING AND DISINFECTIONWashrooms and frequently touched surfaces will be regularly cleaned and disinfected.

VENTILATIONComplete air changes several times an hour are guaranteed thanks to modern ventilation systems.

CATERINGHospitality at the trade fair is based on a comprehensive concept that meets statutory requirements as well as the specific rules applicable to catering in the state of Bavaria.

TRACKING AND TRACINGAnyone entering the event area will be required to register in advance. Furthermore, participants in meetings and customer discussions at stands will have to be documented.

GOOD REASONS TO PARTICIPATE

1. THE CENTRAL PLATFORM FOR THE TOY WORLDToy, hobby item and leisure product professionals consider the Spielwarenmesse the most important date in the year for meeting all relevant decision-makers.

2. YOUR STATEMENT IN THE MARKETAs an exhibitor, you show the entire industry what you stand for as a company and what makes you different from your competitors.

3. THE PERFECT TRADE FAIR ENVIRONMENT FOR YOUProduct groups are arranged with retailing in mind, keeping related products near each other in order to maximise your visitor potential.

4. SIZE + QUALITY = WORLD’S LEADING TRADE FAIR FOR TOYSNowhere will you find a more international group of visitors and their decision-making authority is also unrivalled.

5. THE FOCUS IS ON YOUOur 360-degree service allows you to showcase yourself and your innovations in a wide variety of ways. This turns your trade fair participation into a highly efficient marketing tool.

OUR GLOBAL REPRESENTATIVE NETWORKOur representative in your country will help you to best plan your participation in the trade fair.www.spielwarenmesse-eg.de/en/about-us/representatives

GERNE BERÄT SIE UNSER TEAM:

NATALIA PILARSKITel. +49 911 99813-60Fax +49 911 99813-860n.pilarski@spielwarenmesse.de

SABRINA ENDRESTel. +49 911 99813-10Fax +49 911 99813-810s.endres@spielwarenmesse.de

CLAUDIA HERZOGTel. +49 911 99813-46Fax +49 911 99813-846c.herzog@spielwarenmesse.de

The Spielwarenmesse is the industry event of the year and will finally take place on site in Nuremberg again.Secure your stand space by registering at: www.spielwarenmesse.de/en/exhibit/application.

Spielwarenmesse eGHerderstraße 7 · 90427 Nuremberg · GermanyTel. +49 911 998 13-0 · Fax +49 911 869660www.spielwarenmesse-eg.de

INDUSTRY UPDATES ALL YEAR ROUND:

FOLLOW US ON SOCIAL MEDIA

The Spielwarenmesse channels offer you the latest news on toy markets, trends, suppliers, licenses and interesting events.

Monthly newsletter: www.spielwarenmesse.de/en/exhibitors/serviceletter Latest news: www.spielwarenmesse.de/en/mag/toy-market-news

For the Spielwarenmesse app, please scan the QR code:

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