Onsite Local Search Tatics For Conversion and Ranking
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Onsite Local SEO Tactics for Conversion and Ranking
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Mike RamseyNiftyMarketing.com
gplus.to/MikeRamsey
@NiftyMarketing
Solid Onsite Tactics Will Increase Your…
1. Google Places Ranking2. Organic Ranking
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but
MOST Importantly…
Onsite Tactics Increase Conversions
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More Phone Calls
This is what you get by implementing onsite tactics
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Less Time Playing Angry Birds at Work
This is what you have time to do because of increased calls
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Angry birds
Sad
You Happy
With More Money
Our clients report on average 3 hours less per week playing angry birds, angry birds rio, and angry birds seasons.
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URL’s and Local Search
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For a Single Location Company….
Use theHOME PAGE URL on your Google Places
Listing
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Example: Yourwebsite.com/services/car-accident-attorney.html
Then build out
service/category
pages.
Determine your 5 category choices for Google places (and other services added in the Additional Details Section)
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1st Organic Listing is Service
Page
Position B in Google
Places Listing
Having 2 Pages Ranking is better than having 1
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Exmaples: mycompany.com/utah/salt-lake-city/ mycompany.com/salt-lake-city/
For a Multi Location Company….
Use aLocal Landing Page on
your Google Places Listing
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Then Use your Home Pages OR service pages to rank organically
1st Organic Listing is
Home Page
Position C in Google
Places Listing
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Title Tags and Meta Description
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Research from Friday, Feb 21st 2012
We looked at 50 companies in different markets & categories who ranked position A in maps.
76% listed city/location in title tag
82% listed keyword/category in title tag
78% listed business name in title tag
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I do think you need your phone in either the description or title.
This is what I recommend:
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Call to Action
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Calls to action are the most common missing element on local sites.
If visitors aren’t told what to do on your site…they get confused and leave.
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Make it BIG enough to matter!
Not this
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Make it Phone and Form!
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Never Stop Testing
Through testing calls to action we have increased clients leads by 20-65%
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Remember that is is easier to double your leads with the traffic you already have.
Than to double your leads by doubling your traffic in a local market.
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NAP + MAP
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Custom Google MyPlaces Map
Name, address, phone info and other
business info.
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Custom Google MyPlaces Map
Click on My Places
Click Create Map
Use the Tools
1
2
3
To create a custom map visit google.com/maps and follow the above instructions.
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hCard Address
Schema Address in sidebar
Your NAP can be properly coded in both Schema and hCard on a site.
2 is always better than 1. Especially when engines can’t decide which one they want.
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schema-creator.org/
Use these tools to create the code
microformats.org/code/hcard/creator
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Correct markup could be a factor in getting this…
A Map +Box on your organic listing (KML file could be a factor as well)
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KML File +Geo Sitemap
KML = Keyhole Markup Language
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KML FILE
Geo Sitemap
Tip: Use GeoSitemapGenerator.com to create these. EASY!
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KML File Geo Sitemap
Is Submitted to..
Which lets Google know where this
is..
Are both uploaded to your site.
Creates This…
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KML data could be a factor in getting “Landmark Status” in Google Maps…
TIP: If you’re a landmark in Google Maps, That probably means they trust your location.
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Add your geo sitemap + kml file to your site sitemap to guarantee that Google finds it.
My Mother-in-Law always says, “If its worth doing it’s worth overdoing.”
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Imagery That Works
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Images of you/your staff
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Don’t do this…
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A real review…
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Images of your Location or Vehicles
Help searchers recognize and be comfortable with your local business location/vehicles easily with website images.
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Images of your Service or Product
Your imagery should show what the customers money gets.
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Test Your Images effect on Conversion!
VS
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Trust Symbols
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National Trust Symbol
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Industry Trust Symbol
Find by searching for “industry + certification” “council” etc.
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Local Trust Symbol
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Testimonials
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Markup Your Testimonials
Use microformats.org/code/hreview/creator to learn the code.
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Testimonials are not as trustworthy as 3rd party reviews but…
+52%
Testimonial lead to a 52% Increase in CTR on a keyword
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Here’s How…
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DOUBLE STARS?
WTF?
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Test ALL your markup with this tool…
Use google.com/webmasters/tools/richsnippets to test.
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Google+ Integration for Places
Use google.com/webmasters/tools/richsnippets to test.
This one Spotted by: Mike Blumenthal (Professor Maps)
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How+ to Integrate for Places
Use google.com/webmasters/tools/richsnippets to test.
1
2
3
Re=“author” tag in Nav
Link to G+
Link to about me page on G+
This one Spotted by: Linda Buquet
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Map/Nap Calls to action
Picture of Staff
Testimonial
Reviews Links
Trust Symbols
Individual Location Page
Service/Location info
Onsite Local SEO Tactics for Conversion and Ranking
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Mike RamseyNiftyMarketing.com
gplus.to/MikeRamseyThank You!