ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage...
Transcript of ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage...
![Page 1: ONLY REFERENCE INTERNAL FOR · Labs, Implant Concierge $ 350.00 5% SIMPLANT $ 345.00 37% Anatomage $ 285.00 26% Co-Diagnostix $ 275.00 5% SICAT $ 275.00 8% 360DPS $ 225.00 9% Superior](https://reader035.fdocuments.in/reader035/viewer/2022081612/5f0f498b7e708231d44369b0/html5/thumbnails/1.jpg)
FOR INTERNAL REFERENCE ONLY
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Marketing Support of DIS Strategy
– 2016 launch windows
FOR INTERNAL REFERENCE ONLY
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Agenda
• ATLANTIS – Spring launch window – Fall launch window
• SIMPLANT – SIMPLANT Guides – SIMPLANT software options
FOR INTERNAL REFERENCE ONLY
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FOR INTERNAL REFERENCE ONLY
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Hard and soft products • ATLANTIS Crown, Cut-back • ATLANTIS CustomBase Solution with core file (Limited market release)
Connectivity • Lab-based scanning for ATLANTIS abutments with exocad including
core file
Interfaces • ATLANTIS ISUS interface updates • NobelActive 3.0
Spring 2016 launch window
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ Crown - for cement-retained restorations ATLANTIS Crown ATLANTIS Crown File
ATLANTIS Abutment + Zirconia crown
ATLANTIS Abutment + Crown file
Cut-back crown Full contour crown Cut-back crown file
Full contour crown file
Wax-up /Virtual crown Digital file - outline
Launch Spring 2016
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ Crown, Cut-back - cement retained restoration • A patient-specific crown in 13 shades
with space for porcelain veneering, intended for use with an ATLANTIS Abutment
• Roll out schedule – FDA approval pending ~January 2016 – Launch spring 2016 launch window
Cut-back crown
Final Crown after
porcelain veneering
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ Crown, Full-contour • A patient-specific crown in 13 shades,
intended for use with an ATLANTIS Abutment • Roll out schedule
– Beta test starts Q2 2016 – Launch fall 2016 launch window
Full-contour crown
FOR INTERNAL REFERENCE ONLY
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Product description - Material and shades
FOR INTERNAL REFERENCE ONLY
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Target groups: small to medium labs
Primary GROW
• outsourcing crown fabrication
• unwilling to invest in expensive milling equipment & software.
Secondary GROW
• That already have invested in milling machines to mill their own in-house crowns
• Opportunity to scale business
Secondary GET
• Small to large sized labs want turn-key solution(abutment and crown from the same provider)
FOR INTERNAL REFERENCE ONLY
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Value proposition for Cut-back Crowns Economic • Reduced total turnaround time when receiving the crown and
abutment at the same time (of course depends on TAT time) • No investment in milling machines and software • One stop shop – Abutment, abutment screw, insertion guide
and cut-back crown all delivered in the same box
Ease of use • One stop shop – simplifies internal workflow • 3D Editor - Intuitive software (easy to use) that lets the labs still have
design control • Collaboration with a reliable company that is providing support,
service and co-marketing – over time
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ CustomBase solution - for screw-retained restorations
ATLANTIS CustomBase Solution, ATLANTIS Crown
ATLANTIS CustomBase Solution, ATLANTIS Crown File
ATLANTIS CustomBase Solution, ATLANTIS Core File
ATLANTIS Abutment + Zirconia Crown
(with screw access)
ATLANTIS Abutment + Crown file
(with screw access)
ATLANTIS Abutment + Core File
(with screw access location)
Cut-back crown Full contour crown Cut-back crown file
Full contour crown file
Core file
Wax-up /Virtual crown Digital file - outline
LMR spring 2016
FOR INTERNAL REFERENCE ONLY
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Hybrid Abutment Options
3rd party Ti base custom abutments
3rd party Ti base solutions
Stock Ti base solutions
FOR INTERNAL REFERENCE ONLY
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• A patient-specific single tooth, screw-retained solution • Abutment in titanium or gold-shaded titanium • ATLANTIS™ CustomBase Solution
– Abutment + Core File
• Roll out schedule – Limited market release March 2016 – Launch fall 2016 launch window
ATLANTIS™ CustomBase Solution
For all major implant systems
Spring 2016 launch window
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ sales flyers
Update Fall 2016
New spring and fall 2016
ATLANTIS™ CustomBase Solution
Front Back New
spring 2016
ATLANTIS™ Crown, Cut-back
Front Back FOR INTERNAL REFERENCE ONLY
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Hard and soft products • ATLANTIS CustomBase Solution with 3 options • ATLANTIS Crown, Full-contour • ATLANTIS Crown File • ATLANTIS Insertion Guide for ATLANTIS Conus Abutment, Overdenture
Connectivity • Intraoral scanning - Scan Upload 1.6 • Intraoral scanning for ATLANTIS abutment with new systems • Enable Clinicians to prescribe in ATLANTIS WebOrder • ATLANTIS Viewer APP
Interfaces • Hiossen/ Osstem
Fall 2016 launch window
FOR INTERNAL REFERENCE ONLY
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• ATLANTIS™ CustomBase solution – Abutment + Crown (Cut-back or Full-contour)
– Abutment + Crown File (Cut-back or Full-contour)
• Crown in 13 shades of zirconia • Roll out schedule
– Launch fall 2016 launch window
ATLANTIS™ CustomBase Solution
For all major implant systems
Fall 2016 launch window
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ Insertion Guide
• ATLANTIS Insertion Guide updated with branding (Q4 2016) • Mandatory guides for zirconia (January 15, 2016) • During 2016 available for ATLANTIS Conus Abutment • Name change – January 15, 2016
– New name ATLANTIS™ Insertion Guide
• New packaging FOR INTERNAL REFERENCE ONLY
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Intraoral scanning – For ATLANTIS™ abutments with TRIOS®
• Global release – November 2015
• NA Launch – AO February 2016
FOR INTERNAL REFERENCE ONLY
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Intraoral scanning – For ATLANTIS™ abutments with 3Shape TRIOS®
• Press release in collaboration with 3Shape planned for January 2016
• Web and social media – Social media – Google AdWords – Post on existing website
FOR INTERNAL REFERENCE ONLY
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Intraoral scanning for ATLANTIS™ abutments - utilizing ATLANTIS™ Scan Upload 1.6
ATLANTIS Scan Upload 1.6 will support scan files made from traditional impressions and intraoral scanning.
- Launch fall, 2016
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ abutments – New interfaces
• NobelActive 3.0 in titanium – Launch
• Q1 2016 in North America
• Camlog Conelog • Q2 2016 in North America
• Hiossen ET/Osstem TS – Launch Q4
North America
Rest of the world
HIOSSEN ET Mini
OSSTEM TS Mini
HIOSSEN ET Regular
OSSTEM TS Regular
FOR INTERNAL REFERENCE ONLY
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Tools and digital marketing Improving Social Media presence
ATLANTIS™ campaign site
ATLANTIS™ Viewer APP
Prescription tools
Customer survey tool
Movies
• Support sales activities with sales tools and digital media
Responsive design
FOR INTERNAL REFERENCE ONLY
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Digital solutions eCommerce platform
• Easy order access to all digital solutions – ATLANTIS – SIMPLANT
• Single sign-on • Beta test TBA
FOR INTERNAL REFERENCE ONLY
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Solutions for fully edentulous patients
• ATLANTIS™ Conus Abutments and ATLANTIS ISUS will be part of a edentulous campaign – Limited market roll out in some markets – Global launch fall 2016
New materials in ATLANTIS overview
Launch/ Roll out
Fall 2016
FOR INTERNAL REFERENCE ONLY
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ATLANTIS™ name changes
• Name changes effective January 15, 2016 – ATLANTIS™ Insertion Guide – ATLANTIS™ Core File – ATLANTIS™ Editor
Update Fall 2016
FOR INTERNAL REFERENCE ONLY
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SIMPLANT clinical focus
• Streamlined Guide pricing • SIMPLANT software options • SIMPLANT Specialist
FOR INTERNAL REFERENCE ONLY
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New Streamlined Guide prices
• One price list for all North America
• Simplified 3-tiered structure
• Reduced single unit price ‒ As much as 30%
• Simplified voucher package options
SIMPLANT vs. the
Competition
FOR INTERNAL REFERENCE ONLY
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SIMPLANT vs. the Competition SIMPLANT vs. the
Competition
Company Average Price
Market share
Nobel Clinician $ 450.00 10%3DDX, 360 Imaging, 3DDX, Dental Labs, Implant Concierge
$ 350.00 5%
SIMPLANT $ 345.00 37%Anatomage $ 285.00 26%Co-Diagnostix $ 275.00 5%SICAT $ 275.00 8%360DPS $ 225.00 9%
Superior in the consistency of quality and competitive in price!
FOR INTERNAL REFERENCE ONLY
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SIMPLANT Software Options
• SIMPLANT Limited Licenses (2-4 week trial) • Single case access for $150 • Access via DentalPlanit.com
‒ Includes conversion, model registration or dual scan registration.
Low cost software options
DentalPlanit.com SIMPLANT Planning SIMPLANT Guide
FOR INTERNAL REFERENCE ONLY
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‘’Thank you’’
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