Only Oregon Adventures.com

Aaron GettyAaron Wasserteil

Alex ElliotOleg VoyteshonockHsiao Hsien Tsao

Alice Chen

RoadmapIntroduction (hook) - Getty

Founding Team - Alice

Industry Analysis – Alex

Business Concept & Product Description – Getty & Oleg

Target Market – Aaron

Competitors - Alice

Sales Strategy – Aaron

Financials – Debbie

Decisions and Conclusions - Getty

HOOK

Founding Team

Aaron Getty

B 2 B contact

Customer Service

Creating itineraries

Ensuring customer satisfaction

Oleg Voyteshonock

IT & Financials

Skilled in accounting and website design

Assist Aaron in itineraries

Industry AnalysisTrends:

Business Concept What we do:

Planning Oregon vacations through a web based service

Why we are different: Saves timeShows unique local perspective

Product DescriptionWebsite Interface

Caters to:family outingsWeddingsCorporategroup facilitation

Sample Itinerary

Target Market Baby boomers

Busy Has disposable incomeEnjoy travelling

Baby Boomers

Competitors

Direct Competition

Sales Strategy Price

Place

Product

Promotions Free give-away tripsGuerilla/ambush marketing at high-traffic eventsPromotions through Lane/Washington Counties

Sales StrategyDistribution

How selling will happen

Who will sell

Communication with customers

Cost of strategy

Sales Assumption

Seasonal Trend

Start up Cash

Net Income

Break even

Financials

30

3020

20

Bookings

4%

10%

10%8%

Transportation

Accommodation Dinning

Activities

•Start up fund: $60,000 initially in year 1

•Each founder will invest $30,000 •Positive cash flow for 3 years but low for first year

Start Up

Financial Numbers

•Negative net income first year•Variable cost include credit card service and ARC cost•Major fixed expenses include advertising, rent and mileage

year 1 year 2 year3$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

Break Even Chart

RevenueExpenses

       

  year 1 year 2 year3

Revenue $13,369 $71,430 $89,287Expenses $72,900 $67,042 $75,924

       

       Boookings 35 187 234

    381.98  

       

 190.850778

6175.512854

5198.766107

4

Feasibility Decision

Financially improve profits

Increased Sales

Commission + Fee for the service

Increased expenditures

Competition

Passion for the industry

Harry Dalgaard III

Head of Product development at PNW-Vacations