Only Connect:Better Use of Library, Publisher

and End-User Metadata in a Networked World

31st International Supply Chain SeminarTuesday 13th October, 2009Frankfurt Book Fair

Renee RegisterSenior Product ManagerOCLC Cataloging and Metadata Services

A Personal Prologue:Confessions of a secret librarian

My father’s books

The Secret Cataloger

My father

A “real” librarian

On to Ingram … metadata is my life!

The rise of electronic title data in the publisher supply chain

Secret librarians exposed!

Metadata players in the web environment

Publishers Wholesalers Retailers Data aggregators Search engines Libraries End users

A (very) quick tour of publisher supply chain data

Data starts with the publisher Titles can become best sellers based on

pre-publication metadata

And begins to flow through the supply chain

Each player has dedicated metadata staff and …

Proprietary databases with value-add services and technology

Proprietary ordering tools, selection lists, approval plans, etc. are built on

the data

Traditional retailers now have web stores built on data

Traditional retailers now have web stores built on

data

Business intelligence tools and services are built on title

metadata

Business intelligence tools and services are built on title

metadata

Libraries use publisher supply chain metadata to select and order

But most library systems require metadata in MARC

format as well

The creation of MARC is normally outside the publisher supply chain

data stream

But Library of Congress, OCLC and others have begun experimenting with using title

data in ONIX as a starting point

RetailersBarnes & Noble, Amazon, Borders, Independent Bookstores, Etc.

Data AggregatorsBowker, Nielsen, Ingram, etc.

Materials WholesalersB&T, Ingram, Brodart, Etc.

Library of Congress

Publishers

Libraries

Publisher Metadata Staff, Systems, Data

feeds, etc. Metadata for Selection & Acquisition

Publisher Metadata

Publisher Metadata

End-users

Supply ChainData Flow Today+ MARC Records

Publisher Pre-publication Metadata for CIP

Metadata for Selection & Acquisition

Publisher Metadata

Publisher Metadata

Publisher-created metadata

Supply Chain metadata

Metadata

Metadata Staff

Metadata Staff

Metadata Staff

Metadata Metadata

Metadata

Metadata

Metadata

Metadata

End-users

Metadata

MetadataMetadata

Libraries

Metadata

Metadata

MARC Records

Catalogers

MARC Records

Catalogers

WorldCat

MARC Records

MARC Records

MARC Records

MARC Records

Catalogers

Catalogers

MARC Records

Library End-Users

Metadata

Metadata

Metadata

Each year the amount of “stuff” increases and requires more data

creation and management!

Our data and workflow silos encourage redundancy and inhibit

interoperability

Envisioning new paradigms for better use and interoperability

On to OCLC, the Mecca of metadata for librarians

All this data to play with – but am I too late?

Is cataloging dead?

Not yet but … We must redefine what cataloging

means in the 21st century

Current ways of creating, sharing and maintaining metadata are restrictive, labor intensive and have large gaps in the chain

These gaps increase cost and create redundancies

They are simply unsustainable for libraries and the publisher supply chain

Publishers, Libraries and Secret Librarians

The paradox of ubiquity Because metadata is now expected in the web

environment, it’s taken for granted – even within our own organizations.

Metadata is both more visible and more important for discovery and business functions than ever -- but perhaps less valued.

It will never be magic or “free”! It is created somewhere and has to be maintained. It’s often free to end users but we spend a lot more time and $$ creating and maintaining it than we realize.

Where do we go from here?

Encourage a paradigm shift Away from siloed data Away from highly localized, labor intensive and

redundant practices Less one-at-a-time work, more automated

processes Toward a more holistic view of metadata

Build network level processes and tools that can be deployed in multiple environments and by multiple communities, including end-users

Re-use and re-mix metadata from various sources in ways that support multiple communities

Collaborate, innovate and synthesizeas metadata grows over time

ISBN

Subtitle

LC Classification

Edition

BISAC Subject

Headings

DeweyClassificati

on

LC SubjectHeadings

Series

Annotations

Tables ofContents

Reviews

TitleAutho

r

Cover Image

End-user tags, ratings

Sales and usage data

Publisher

Some OCLC activities toward this end:

Expose WorldCat on the web

Build end-user tools and display end-user data

Mine existing data in support of new services: WorldCat Identities

Research Vision How do we get there New slides from Andy

Build terminologies services and mapping between subject schema

BISAC Subject Heading Authorities and mapping between BISAC &

DDC

Dewey.info Use Dewey behind the scenes as a language-neutral information tool

Dewey.info

Although the Dewey classification is owned by OCLC and licensed for use in libraries, the top three levels of the system have been released under a Creative Commons license in order to make the linked data Summaries compatible with other freely licensed data sets and to encourage others to work with the service. Panzer also promised more services to come from OCLC, including some that will show off "the versatility of Dewey as a general subject description and access tool.“ -- Library Journal

Build crosswalks and data mining services that allow “mash-up” of publisher and library data

WorldCat

ONIXMetadata

ExactMatch

Record

FRBR Work Set

EnrichedONIX

Metadata

Data Enrichment Process

-- Mine ONIX Metadata-- Mine Exact Match

-- Mine FRBR Work Set

EnrichExact Match

CrosswalkMARC to ONIX

CrosswalkONIX to MARC

CrosswalkEnriched Record

NoMatch

New Record

FRBR Work Set

EnrichNew Record

CrosswalkEnriched Record

DDC/BISAC

Mapping

Create opportunities for collaboration between publishers and libraries

Sponsor collaborative research

Use the power of WorldCat to create new services for the publisher supply

chain . . .

Provide metadata in ONIX and/or MARC

Build tools that support global metadata needs

Virtual International Authority File (VIAF)

Virtual International Authority File (VIAF)

For more information about OCLC Research projects and services of interest to the publisher supply chain

http://www.oclc.org/research/default.htm http://www.oclc.org/us/en/nextspace/006/resear

ch.htm http://www.oclc.org/us/en/services/brochures/21

3998usf_virtual_international_authority_file_VIAF.pdf

http://dewey.info/ http://www.worldcat.org/wcpa/content/affiliate/d

efault.jsp http://publishers.oclc.org/en/default.htm http://publishers.oclc.org/en/partnership/default.

htm http://www.oclc.org/us/en/worldcat/default.htm

Recent Research on Supply Chain and Library Workflow and Data flow

OCLC/NISO study: “Streamlining Book Metadata Workflows”http://www.niso.org/publications/white_papers/

Research Information Network study: “Creating Catalogues:Bibliographic Records in a Networked World”http://www.rin.ac.uk/creating-catalogues

LC study on Bibliographic Record Productionhttp://www.r2consulting.org/pdfs/LC%20Press%20Release.pdfhttp://bibrecords.ning.com/

Report and updates on the OCLC Symposium for Publishers andLibrarianshttp://www.oclc.org/us/en/news/releases/200940.htm

Only Connect

E.M. ForsterEpigraph to Howards End

For my father Charles Hansel, 1932-2007