SDM COLLEGE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES MBA

REPORT ON

A Survey On Online V/S In Store Buying Behavior Of The Consumer

2016-2017

COURSE INSTRUCTOR

MR. MAHESH M VANJERI

SUBMITED BY

Ranjita S N ( 2SD15MBA34 )

Raghu B B ( 2SD15MBA30 )

Raghuveer Belli ( 2SD15MBA31 )

Rahul V G ( 2SD15MBA32 )

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TABLE OF CONTENTSL NO

PERTICULERS

PAGE NO

1 Introduction 3

2 Objectives 4

3 Research methodology 4

4 Sampling size 5

5 Limitation of the study 5

6 Data analysis 6

7 Conclusion 21

8 Questionnaire 22

1

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INTRODUCTION:

ONLIINE SHOPPING

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smart phones..

An online shop evokes the physical analogy of buying products or services at a regular  retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping. A typical online store enables the customer to browse the firm's range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.

IN-STORE SHOPPING

A retailer or shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods. Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them. In some contexts it may be considered a leisure activity as well as an economic one.

In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer's website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling.

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OBJECTIVES

1)To know consumer motivations to engage in online shopping versus in store shopping.

2)To know the perceived benefits & drawbacks of online shopping versus in store shopping.

3)To compare consumer behavior for online & off line shopping.

RESEARCH METHODOLOGY

Primary data: Primary data is information that we collect specifically for the

purpose of our research project. An advantage of primary data is that it is

specifically tailored to our research needs.

For this study we have adopted simple random sampling method, simple random

sampling method is the basic sampling technique where we select a group of

subjects (a sample) for study from a larger group (a population). Each individual is

chosen entirely by chance and each member of the population has an equal chance

of being included in the sample..

SAMPLE DESIGN AND SAMPLE SIZE

Sample Size: Quantitative data collected through survey varied based on

Difference in age

Difference in gender

Difference in income

Difference in preference.

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SAMPLING SIZE

Sample size determination is the act of choosing the number of observations or

replicates to include in a statistical sample. The sample size is an important feature

of any empirical study in which the goal is to make inferences about a population

from a sample. For this study we have taken customer like students, different

occupation people as sampling size. We have collected the 100 responses for the

study.

LIMITATIONS OF THE RESEARCH

There was limited consumer base

There is no proper information about online shopping for the people of

40above age.

People are at times hesitant to respond to surveys.

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DATA-ANALYSIS

Chart -1: Percentage of Gender Responses

57%

43%

GenderMale Female Trans

According to Chart-1 43% of the respondents are Female and 57% of the respondents are Male. According to our sample male customers are more in both online & in store purchasing.

Chart-2: The percentages of respondents by age

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56%

16%

10%

18%

Age Group18-25 26-32 33-39 Above 40

According to Chart-2, respondents between the ages of 18-25 are 56%,

respondents between ages 26-32 are 16%, and respondents between the ages of 33-

39 are 10%, respondents of above 40 are 18%.

Chart-3: Percentage of respondents by income:

26%

31%

31%

12%

Income levelBelow 2,50,000 2,50,000-5,00,000 5,00,000-10,00,000 Above 10,00,000

Some of respondents are hesitated to reveal their income level but we collected

full 100 respondents for the income purposes. According to Chart-3 it reflects that

26% of respondents have income below 250000 and 31% of respondents have

income from 250000-500000.& 31% of respondents have income from 5,00,000-

10,00,000 and 12% of respondents have income of above 10,00,000.

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Chart-4: Percentage of respondents on which type of shopping prefer:

11%

26%

63%

Type of shopping preferonline in store Both

According to chart-4 the 26% of respondents have chosen in store purchasing the

11% of respondents are chosen online shopping and Major 63% of respondents are

chooses Both for shopping.

Chart-5: Percentage of respondents frequently purchase in online

20%

29%

51%

how frequently purchase in onlineonce in month twice in month once in three month

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In this above chart-5 the 51%respondents are going to purchase in online in the

frequent of Once in three month, the 29% of respondents are chosen the frequents

of twice in month, and the 20% of respondents are chosen the frequently purchase

of once in month.

Chart-6: Percentage of respondents frequently purchase in Store

37%

39%

24%

how frequently purchase in store

once in month twice in month once in three month

In this above chart-6 the 24%respondents are going to purchase in online in the

frequent of Once in three month, the 39% of respondents are chosen the frequents

of twice in month, and the 24% of respondents are chosen the frequently purchase

of once in month.

Chart-7: Percentage of respondents who trust online shopping

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47%

18%

36%

Do you trust in online shopping ?yes no can't say

In the above chapter-7 the 46% of respondents had trust on online shopping, the

18% respondents are don't have trust on online shopping & the 36% of respondents

are can't say about the online shopping trust.

Chart-8: Percentage of respondents products purchase in online

29%

46%

7%

18%

product purchase in onlineApparels electronics grocery books

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In the above Chart-8 the respondents products purchase in online. he 46% of

respondents are selected electronics, the 29% of respondents are selected apparels,

the 18% of respondents are selected Books, and the 7% of respondents are selected

the grocery in online shopping .here electronics takes more place.

Chart-9: Percentage of respondents products purchase in store

26%

13%50%

11%

product purchase in store.apparels electronics grocery books

In the above Chart-9 the respondents products purchase in store. the 13% of

respondents are selected electronics, the 26% of respondents are selected apparels,

the 11% of respondents are selected Books, and the 50% of respondents are

selected the grocery in store shopping..here grocery takes more response.

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Chart-10: Percentage of respondents prefer for purchasing expensive merchandise

13%

70%

17%

which one u prefer for expensive merchandisein online in store both

here in the above chart-10 the 70% of respondents are prefer in store for

purchasing expensive merchandising, the 13% of respondents are prefer online for

purchasing expensive merchandise ,and the 17% of respondents prefer both for

purchasing expensive merchandise.

Chart-11: Percentage of respondents prefer

65%

16%

19%

where do you find good offersin online in store both

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In the above chapter-11 the 65% respondents are found good offers ib online

shopping, the 16% of respondents are found good offers in store and the 15% of

respondents are found good offers in both sections.

Chart-12: Percentage of respondents where they found good service

28%

72%

where do you find good service qualityonline in store

in the above chart-12 the major 72% of respondents are found good service quality

in online and the remaining 28% of the respondents found good service quality in

in online shopping..

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Chart-13: Percentage of respondents where they purchase in online

The 43% of respondents are preferred the Flip-kart online shopping, the 38% of

respondents are prefer Amazon for online shopping. 14% of respondents prefer

snapdeal and remaining 4% respondents prefer E-Bay & 1% chosen Others.

Chart-14: Percentage of respondents where they purchase in store

60%20%

20%

12.b where do you purchase moreOrganized retail Un organized retail Malls

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43%

38%

14%

1%4%

12.a where do you purchase more in online ?Flipkart Amazon Snapdeal E-Bay Others

In the above Chapter-14 the 60% of respondents are purchase in organized store,

the 20% of respondents are prefer unorganized retail store and the remaining 20%

are preferred at Mall for more purchase.

Chart-15: Percentage of respondents opinion on "E-Commerce company

provide lower prices for product

29%

54%

10%

7%

E-commerce companies provide lower priceSA AG NE DA

Figure 1

In the above chart-15 the 54% of respondents are Agree that e-commerce company

provide lower price for product .the 29% respondents strongly agree the statement.

the 10% of respondents are neutral about the statement the remaining 7% of

respondents Disagree about the statement.

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Chart-16: Percentage of respondents opinion on "it is more convenient to buy

online"

24%

55%

14%

7%

13.b convinient to buySA AG NE DA SDA

from the above chart-16 the 55% of respondents are agree that it is more

convenient to buy in online .the 24% of respondents are strongly agree, the 14%

of respondents are neutral the 7% respondents are dis agree and 0& are strongly dis

agree that it is more convenient to buy online.

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Chart-17: Percentage of respondents opinion on "merchandise quality offered

by e commerce companies are better"

16%

35%28%

17%

4%

Merchandise quality is betterSA AG NE DA SDA

In the above chart-17 the 35% of respondents are agreed that merchandise quality offered by E-Commerce company are better the 28% of respondents are neutral the 17% of respondents are dis agree the 16% of respondents are strongly agree, the 4% of respondents are strongly dis agree.

Chart-18: Percentage of respondents opinion on "verities in online shopping"

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56%33%

7%

1%3%

do you find more varietySA AG NE DA SDA

in the above chart-18 the 56% of respondents are strongly agree that there are more verities in online when it compared to in store. the 33% of respondents are agreed the above statement. 7% of respondents are neutral, the 3% of respondents are strongly dis agree, and the 1% of respondents are dis agree

Chart-19: Percentage of respondents opinion on "evaluation of alternatives are much easier in online shopping"

42%

45%

4%7%

2%

evaluvation of alternativeSA AG NE DA SDA

in the above chart-19 the 42% of respondents are strongly agreed that evaluation of alternatives in online is easier, the 45% of respondents are agreed the above statement .the 7% of respondents are dis agree and 4% of respondents are neutral to the above statement, the 2% of respondents are strongly dis agree the statement.

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Chart-20: Percentage of respondents opinion on "online shopping has good shopping experience"

28%

47%

10%

9%

6%

online shopping has good experience SA AG NE DA SDA

in the above chart-20 the 47% of respondents are agreed that online shopping has good experience, the 28% of respondents are strongly agreed the above statement, the 10% of respondents are neutral about above statement, the 9% of respondents agreed the statement, the 6% of respondents are strongly dis agree the statement.

Chart-21: Percentage of respondents on important factors look while buying in store

15%

85%

imp factors in storeSalesman advice Price Quality/Service

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In the above chart-21 the 85% of respondents are going took quality/service while buying in store. the remaining 15% of respondents are going to see important factors like price while buying in store.

Chart-22: Percentage of respondents on important factors look while buying in online.

17%

32%

51%

14.b factors in onlineDelivery Payment Security Quality/Service

in the above chart-22 the 51% of respondents are going to look while buying products in online, the 32% of respondents are going to look payment security and the remaining 17% of respondents are going to look for delivery.

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CONCLUSIONThe overall survey tells about the the consumer behavior toward online V/S in store purchasing. the young generation the people within 18-25 age are more preferring online shopping , the people of 35 to 40 &above 40 people are not interested in online shopping very few percentages are in online shopping .

the18-25 aged people strongly prefer online shopping, the 26-32 aged people are50-50 towards online as well as store purchasing. the people with above 35 age are giving only 20% importance to online shopping due to some reasons.

The people are still choose in store purchase for expensive merchandising, the online shopping provides variety kind of benefits to its customers.

Online shopping is a new experience and has greatly impacted the lives ofconsumers in its short time of existence. It is expected to grow constantly in years to come with advancements in technology. but it is difficult to certain aged people.

Online shopping has made consumers more effective and efficient in their shopping behavior and has driven businesses to a new level, forcing many to make the necessary adjustments and changes to reach the new market of knowledgeable consumers. some time store also gives some good experience to shopping.

The results of this survey underscore the need for businesses to take the online market seriously. The survey conducted revealed a positive attitude and behavior toward online shopping even by those consumers who still like traditional stores.

The overall results prove that the respondents have perceived online shoppingin a positive manner. This clearly justifies the project growth of online shopping inthe country.

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QUESTIONNAIRE

1)Which type of shopping you prefer?

Online In store Both

2)How frequently you purchase

A)If it's in online

Once in month Twice in a month Once in three month

B)If it's in store

Once in month Twice in Month Once in three month

3)Do you trust online shopping?

Yes No Can't say

4)What category of products often you purchase?

A)In online

Apparels Electronics Grocery Books

B)In store

Apparels Electronics Grocery Books

5)Which one you prefer while purchasing expensive merchandise?SDMCET,DEPARTMENT OF MANAGMENT STUDIES[Type text] Page 22

In online In store Both

6)Where Do You find good offers ?

In online In store Both

7)Where do you find good service quality?

Online

In store

8)Where do you purchase more

A)If it's in online

Flip kart Amazon Snapdeal e-bay Others

B)In store

Organized retailers store/ big bazaar Un organized retailers

Malls

9)What is opinion ?

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SA 5

AG 4

NE 3

DA 2

SDA 1

a)E-Commerce companies provide lower prices for the product.

b)it is more convenient to buy online

c)merchandise quality offered by E-commerce companies are better

d)do you find more varieties in online shopping

e) evaluation of alternatives are much easier in online shopping

f ) online shopping has good shopping experience

* SA - Strongly agree DA- Disagree

AG- Agree SDA- Strongly disagree

NE-Neutral

10) According to you which are the important factors you look while buying?

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A)If it's in store

Salesman advice Price Quality/Service

B)If it's in online

Delivery Payment security Quality/Service

11)State one advantage & dis advantages of online &in store purchasing.

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