Online Video & Social Media Facts
-
Upload
after-5-tv-media-services -
Category
Documents
-
view
112 -
download
1
description
Transcript of Online Video & Social Media Facts
![Page 1: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/1.jpg)
WHY INTERNET?
![Page 2: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/2.jpg)
30.1 million UK adults (60% of the population) accessed the Internet
every day in 2010.―Office for National Statistics (ONS)
![Page 3: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/3.jpg)
31 million UK adults(62% of the population)
bought or orderedgoods or services online
within the past 12 months.―Office for National Statistics (ONS)
![Page 4: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/4.jpg)
17.4 million UK adults watched television or
listened to radiovia the Internet in 2010.
―Office for National Statistics (ONS)
![Page 5: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/5.jpg)
The Internet is worth £100 billiona year to the UK economy
and accounts for7.2% of the UK’s GDP.
―BBC News, October 27, 2010
![Page 6: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/6.jpg)
Findings from the annual“State of Media Democracy” global survey report published
October 7, 2010...― Deloitte Touche Tohmatsu Limited
![Page 7: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/7.jpg)
...Globally, consumers rated Internet use as their third
favourite e-media pastime behind TV and music...
―Deloitte Touche Tohmatsu Limited
![Page 8: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/8.jpg)
...the Internet is challenging TV for consumers’ time & attention...
―Deloitte Touche Tohmatsu Limited
![Page 9: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/9.jpg)
...Mobile devices with advanced features are proliferating, and uses are expanding to include
online search, social media, product & service purchases,
entertainment, and global positioning.
―Deloitte Touche Tohmatsu Limited
![Page 10: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/10.jpg)
WHY VIDEO?
![Page 11: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/11.jpg)
Findings from the annual“State of Media Democracy” global survey report published
October 7, 2010...― Deloitte Touche Tohmatsu Limited
![Page 12: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/12.jpg)
...TV continues to be the top media platform around the
world, but most surveyed consumers say their computer
has become more of an entertainment device than their
television.― Deloitte Touche Tohmatsu Limited
![Page 13: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/13.jpg)
Web sites with video are 53% more likely to appear on the first page of search engine results.
―Forrester Research
![Page 14: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/14.jpg)
YouTube is the second largest search engine (with 113 M
unique visitors monthly), second only to its owner Google.
―comScore
![Page 15: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/15.jpg)
UK viewers watched more than6 billion online content videos & 527 million online video ads in
November 2010.―comScore
![Page 16: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/16.jpg)
Video has no borders... ...and goes everywhere.
![Page 17: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/17.jpg)
WHY FACEBOOK?
![Page 18: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/18.jpg)
Growth of Facebook in 2010
Sou
rce
: So
cia
lba
kers
.co
m
![Page 19: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/19.jpg)
If Facebook was a country,its almost 600 million members would make it the third largest
country in the world.
![Page 20: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/20.jpg)
United Kingdom World’s 3rd LargestFacebook Population in 2010
One-third
of all Britons
have Facebook
accounts
Sou
rce
: So
cia
lba
kers
.co
m
![Page 21: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/21.jpg)
Global Facebook Population Age Distribution in 2010
18- to 34-year-olds make up almost 60%
Sou
rce
: So
cia
lba
kers
.co
m
![Page 22: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/22.jpg)
Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011
Facebook Second Largest Source of Trafficto Online Videos at Media Sites
Q3 & Q4 2010
![Page 23: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/23.jpg)
Facebook pages support YouTube, as well as embedded,
videos.
![Page 24: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/24.jpg)
Facebook pages are free.
![Page 25: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/25.jpg)
WHY V-MAIL?
![Page 26: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/26.jpg)
Video in email marketing has been shown to increase click-
through rates by over 96%.―Implix 2010 Email Marketing Trends Survey
![Page 27: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/27.jpg)
1 minute of video is worth 1.8 million words.
― Dr. James McQuivey | Forrester Research
![Page 28: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/28.jpg)
WHY AFTER 5.TV?
![Page 29: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/29.jpg)
Case Study: iTunes Launch of After 5 TV’s «Wine 101»
![Page 30: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/30.jpg)
Within 24 hours of their release on iTunes on February 23, 2011, two
new episodes of «Wine 101» were viewed 400+ times.
―After5.TV
![Page 31: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/31.jpg)
The debut of «Wine 101» on iTunes was downloaded over
25,000 times in five days during December 2010.
―After5.TV
![Page 32: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/32.jpg)
SYNDICATION
v. sin-di-keytto publish simultaneously, or supply for
simultaneous publication, in a number of mediums in a number of places
![Page 33: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/33.jpg)
“How many visits does your website get?” is a 3- to 5-year-
old question.
The question today is “How many viewers do you want us
to put you in front of?”
![Page 34: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/34.jpg)
1 Billion video minutes monthly
26 Million monthly viewers
50,000 average concurrent viewers
![Page 35: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/35.jpg)
![Page 36: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/36.jpg)
a top-3 video site in the U.S., with 12 million unique monthly viewers (40 million
worldwide)
![Page 37: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/37.jpg)
MEDIA MILEAGE: Where your brand will be seen...
•After 5 TV website•After 5 TV iTunes podcast•After 5 TV Livestream channel•After 5 TV Media Svc website •After 5 TV Youtube channel•After 5 TV Media Svc Youtube •After 5 TV Facebook page•After 5 TV Media Svc Facebook•After 5 TV Dailymotion channel•After 5 TV Twitter
•After 5 TV Media Svc Twitter•After 5 TV Media Svc LinkedIn•After 5 TV Flickr •After 5 TV Media Svc Tumblr•After 5 TV Blip.tv platform•After 5 TV Veoh platform•After 5 TV Revver platform•After 5 TV Viddler platform•After 5 TV Metacafe platform•Other market-targeted sites
![Page 38: Online Video & Social Media Facts](https://reader033.fdocuments.in/reader033/viewer/2022060112/556ae16dd8b42a1d668b573f/html5/thumbnails/38.jpg)
We are passionate and creative. We care about producing
compelling, original content that connects with your
target audience.―After5.TV