ONLINE VIDEOONLINE VIDEOJustin CreallyJustin Creally

High Road CommunicationsHigh Road CommunicationsApril 28, 2009April 28, 2009

3,100,000,0003,100,000,000online videos watched by online videos watched by

Canadians in a monthCanadians in a month

15 hours 15 hours of video uploaded toof video uploaded to

YouTube every minuteYouTube every minute

15 hours 15 hours of video uploaded toof video uploaded to

YouTube every minuteYouTube every minute

Expanding Markets

Amplifying Trade Shows

MarCom Activities

Crisis Communications

The Big Time

- “Making Of” video- Audience Reaction video- Dance videos from other cities

- Learn the T-Mobile Dance video- Create your own Dance game

- Fully branded YouTube Channel- Site on T-Mobile.co.uk

- T-Mobile advert about an “impromptu” mass dance during rush hour at train station posted to YouTube- 3.75 million views after video goes viral

THIS IS YOUR THIS IS YOUR CHANNELCHANNEL

KILLER CONTENTKILLER CONTENT• Plan ahead... but leave room for serendipity

• Keep it short... maybe 1 min is all you need

• Choose an angle... funny, sexy, informative

• Be realistic... there is freedom within self-imposed limitations

• Be flexible... make the most of the unforeseen & collaborate with others

Source: “Creating Short Films for the Web,” Hillman Curtis

THANK YOUTHANK YOUJustin CreallyJustin Creally

jcreally@highroad.comjcreally@highroad.com