Online Travel Agency
Transcript of Online Travel Agency
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TRAVEL.MARRY.VN
ONLINE TRAVEL
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I. WHY TRAVEL?
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- MORE VIETNAMESE ARE GOING ONLINE TO MAKE BOOKING
- TRAVEL SITE INCREASE 159% FROM 2009
- 11% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( IN OWNED COUNTRY )
- 4. 4.1% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( ABROAD )
- 14.5% INTERNET USER PURCHASE ONLINE FOR TRAVEL ( TICKET/ HOTEL )
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ONLINE TRAVEL AGENCY
(OTA)
POTENTIAL MARKET
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II. WHY TRAVEL.MARRY.VN?
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TRAVELLER DEMOGRAPHIC
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5
10
15
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25
30
35
40
15-24 25-34 35-44 > 45
Domesticvisitor
Family, Office worker, Couple
Domestic traveler
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Wedding & Baby & Home
Travel
Members:
25 – 45 years old
Couple, Family, Office worker
Marry.vn
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III. WEBSITE STRATEGIC
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SEGMENTATION & TARGETING
0
5
10
15
20
25
30
35
40
15-24 25-34 35-44 > 45
Domesticvisitor
Family, Office worker, Couple Find recommendation, review, pictures, etc…
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3 days trip to
Hoi An
What we give customers
Blo
g
Wiki
Travel videos
Social network
RS
S
Online Travel Sites
Goog
le
Metasearch
OTA
Planner
Gather all information and give the end-user the full services
DIFFERENTATION
Social network
RS
S
OTA
Social network
RS
S
What we need to do
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POSITIONING
competitor sites
How to find the best
places for vocation on
internet
Suggest me for summer
holiday
travel.marry.vn
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IV. WEBSITE DIRECTION
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Suggestion
Travel Agency
Community
News
communication
Traveller
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V. WEBSITE ROADMAP
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Travel News
Travel Agency
Sharing (comment, video, image, discuss)
Recruitmember
Analytics user experiment
Suggestion
Marketing
ROADMAP
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VI. CONCLUSION
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With the high increasement, Online Travel will be the most important channel for users before their vocations.
All information about travel will be on here ( travel agency, tour, hotel, restaurant, review, recommendation, etc…)
Suggestion will be going the key function for end-user.