Online  Tools  for  Success  

Learn HOW to Use the Internet to DO Anything You Want

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What  You  are  Going  to  Learn  

O How to Create Sales/Marketing Copy O How to Use the Top Social Media Sites O How to Make Some “extra” Money Online O How to Start Your Own Business Online O How to Keep Moving Forward

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Creating  Sales/Marketing  Copy  

O Communication is KING O How are you communicating your message? O How often are you sending your message? O Is your message on your website, social

media, emails…? O Do people know what you do; what you are

selling; what you are saying?

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Writing  Copy  There are 4 basic steps that will guide you in writing your advertising copy. 1. Define the “problem” that affects your target customer. 2. Describe your “solution” to the problem. 3. Detail your “offer” for the solution. 4. Detonate your “call to action” for the offer.

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Critical,  Critical,  Critical  Steps  

O Create a working Title for your business; 4-6 words

O Select 5 strong keyword phrases O Write a 1 sentence description that includes

your website name. O Always use your website LINK

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Using  Social  Media  You MUST have a basic working knowledge of the main 5 social media sites. O Facebook O Twitter O LinkedIn O Youtube O Wordpress O (Pinterest)

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Facebook  O Make a dynamic Fan Page for your business O Post at least every 2-3 days with LINKS O Create special offers; coupons; promotions O Link FB to all of your other Social Media sites O Remember HOW to write your copy

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Twitter  O Create a Twitter page for your business O Post daily (use HootSuite for scheduling) O Always post LINKS for specials, offers, etc O Use TinyUrl.com or Bit.ly to shorten links

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YouTube  O The 2nd largest search engine…everything you

do MUST have videos O Set up a YouTube channel for your business O Post videos: no longer than 3 minutes O Use Photodex.com or Animoto.com O Title, description, keywords…remember your

copy and SELL in your videos

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LinkedIn  O Create a LinkedIn account for yourself as the

business owner O Completely fill out the profile O Start making connections O Link with your other social media sites O Post events, information about your business

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Wordpress  Blog  O VERY important tool for discussing your

business and providing valuable content for your audience

O Customize the blog site with your brand O Use the widgets to add the social media sites O Always add the keywords O Backlink words in the content to go back to

your website

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Making  Extra  Money  Online  

O Affiliate Marketing and Sales O What products do you buy online from what

websites? O What products do you buy from stores? O What restaurants do you frequent? O Start with your current activities and use

those to get paid back…

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Making  Extra  Money  Online  

O Amazon.com/AmazonAssociates.com O Clickbank.com O Ebay.com O Any store you shop at…look up online to see if

they have an Affiliate program

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Co-­‐E1:  Featured  Products  

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This company has a generous Affiliate Program that pays you on every box sold. Sign up at www.Co-E1.com.

Start  Your  Own  Business  Online  

There are unlimited opportunities to start a new business online today. O Create a new product O Write a book; self publish; ebook

Josee D’Amore “A Soul’s Fight” O Create digital programs: video training, cooking classes, dog training…..anything you want to do

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Apply  All  of  the  Training  100% of the Businesses and People who QUIT will Fail at their new business venture! KEEP GOING. Don’t stop applying all of the activities we have discussed. Get online; get social; let people know what you are doing….you MUST tell them.

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Moving  Forward  O Get connected with someone or people who

will hold you accountable O Keep learning (M4W online university) O Invest wisely…your time, money and

resources O Take breaks but don’t ever quit O We are here to help at Media 4 Women

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