ONLINE-JOURNALabout.yumda.com/.../10/Yumda_Factsheet_2016-2017_english.pdfTING: +49 911-715 095-11...

CONSULTING:

+49 911-715 095-11

ONLINE-JOURNAL

MEDIAKITINCL. PRICELIST valid from 09/2016

for the food and drink business and their suppliers

OUR STRATEGY

BOLD APPEARANCE!

We offer a variety of opportunities for your targeted communication! Depending on your goals there are different advertising formats available - individually or as a package at a great price. Of course, all of your advertising activi-ties can be effectively connected.

Talk to us - we will advise you in selecting the appropriate advertising formats and the relevant newsletter.

Traditional forms of advertising, such as

banner andnewsletter advertising

Service: product photography, image cropping, customization and translation industrial or commercial texts, planning

of entire email campaigns

Company presentationby lead campaigns

Networking with other busi-nesses, partners, customers

and social media

Measurable success of your appearance through access and click statistics

product presentationwith Photosand PDF brochures

Targeted placement of your competence by whitepaper or case studies

READERS AND CUSTOMERS

SECTORSParticipants in the individual sub sectors use yumda as professional information medium, facilitating their daily work.

COMPANY SIZEYou can reach small and medium businesses as well as large companies with yumda.

1-99 employee 21%

> 500 employee 38%

100-499 employee41%

(continuous) bakery pro-ducts, pasta, confectionery 14,8%

milk products and milk processing 15,9%

AFG, mineral water manufacturer

8,5%

production and processing ofoils, fats, condiments and

seasonings 6,2%

trade, catering 7%

engineering/construction, packaging/packing materials, components, MSR, IT,

marketing/consulting, analytics/ hygiene, energy/supply, raw materials/ingredients,

logistics/materials handling

16,8%

alcoholic beverages 13,1%

meat products andmeat processing 14,1%

others: e.g, Vegetables, fruit, fish 3,6%


GEOGRAPHYCommunicate with yumda.de with your german audience, especially in Germany, Austria and Switzerland (DACH).

Communicate with yumda.com with your english-speaking audience,especially in Europe, Asia and North America.

rest World 2%

Netherlands 3%

Italy 3%

rest Europe 4%

Switzerland 8%

Austria 10%Germany 70%yumda.de

Other 4%

North America 16%

South America 5%

China 5%

India 7%

Australia 8%

Asia14%(middle East)

Asia 18%(far East)

Europe 23%

yumda.com


15%< 30

18 %30 - 39

25 %40 - 49

24 %50 - 59

18 %>59

AGE85% of the yumda users are older than 30 years. You can reach your target group of the industry at the middle of their best working age.

PROFESSIONAL STATUSWith yumda you can get the attention of manager and stakeholder in the entire food and beverage industry.Our users are professionals in their jobs - and in the information gathering.What does that mean? Purchase decisions are prepared online.

Other 3%

Employee 31%

Executives 28%

Managing Director, Owner 20%

Graduate Students, Stu-dents, Apprentices, Pupils

6%

Self Employed, Freelance 8%

(University-) Teachers /Lecturers

4%


AREAS OF RESPONSIBILITYThe competencies of our users are spread across the entire value chain of one company.

Supply Technology 9%

Consulting 7%

IT 6%

Purchase 10%

Research and Development 8%

Sales, Marketing and Communications

8%

Administration and HR 5%

Manufacturing and Production 19%

Business Development /Product management15%

Quality Assurance and Hygiene 13%


TYPE OF BUSINESSThe major part of our users come from the industrial environment.Another important group are Industry and Trade.

ANNUAL INVESTMENT VOLUMEWith yumda you reach the manager or those who are mainly involved in the industry that directly decide over purchasing projects or investments . 62% of yumda users decide on an annual total investment of more than 20,000 €.

Trade 12%

Associations 8%

Universities, Schools 5%

Authorities 3%

Crafts and Trades 19%

Services 9%

Others 2%

Industry 42%

1.000 – 5.000 € 15%

5.000 – 20.000 € 19%

< 1.000 € 3%

>50.000 € 38%

20.000 – 50.000 € 24%


Source: webtrends®, Google Analytics, User information1 The number of unique users indicates how many people have visited a website over a period. The user detection is performed by using cookies.

USER AND PAGEVIEWS AT YUMDA>>

520.000 UNIQUE USER1

from all over the world use yumda.de and yumda.com as a professional information medium per year.

109.000 SITEVIEWSper month (Ø 2016)prove that yumda has firmly established itself as a professional service in the food and drink industry.


22.000 GERMAN-SPEAKING SUBSCRIBERSget informed by the weekly newsletter from yumda.de.

4.800 ENGLISH-SPEAKING SUBSCRIBERSreceive all 14 days the latest information from yumda.com.

The news- and jobletter are exactly tailored to the needs of subject matter experts and industry practitioners. The comprehensive mix of news, products, technical articles, events and jobs generated above-average open and click rates.

3 MINUTES per site (Ø reading time)yumda portals and newsletters are daily work and information tools for professionals and experts in the industry.


Especially for me as a service provider, yumda is the right partner for the food industry. At yumda.com I find the right companies for exciting projects.

Antonios Mitsopoulos, owner of antonios mitsopoulos photography

„

My colleagues and I always follow attentive to yumda Newsletter - a really fresh breeze in the industry. There is not much more needed to stay informed.

Jan Stich , Manager of Suppliers Corporate Group Theo Müller S.e.c.s.

„

yumda is the ideal partner to support our goals by turning their fresh ideas with large KnowHow into action and great results.

Sevket Manyas, h ead of marketing at Bizerba GmbH und Co. KG

„

I don‘t really read newsletter because there are too many of them. Although I‘ve subscribed to yumda newsletter, because there is always something in-teresting to find in it and the information is presen-ted clearly and concisely.

Markus Loscher, general manager at Brauerei Loscher GmbH & Co. KG

„


A selection of our satisfied customers

Don‘t miss your chance!...

PRICELIST

PRICELIST Company presentation .................................................................................... for 3 months 200 Euro

...................................................................................................................................... for 6 months 360 Euro

...................................................................................................................................... for 12 months 650 Euro

Product presentation ........................................................................................ for 3 months 250 Euro

...................................................................................................................................... for 6 months 450 Euro

...................................................................................................................................... for 12 months 650 Euro

Additional booking options for product presentations

Product of the week .................................................................................................. per week 315 Euro

Product-Highlight .......................................................................................................... per month 480 Euro

Catalog presentation ......................................................................................... for 3 months 250 Euro

...................................................................................................................................... for 6 months 450 Euro

...................................................................................................................................... for 12 months 650 Euro

Publications

White Paper , Magazine, Case Studies ........................................................... for 3 months 250 Euro

...................................................................................................................................... for 6 months 450 Euro

...................................................................................................................................... for 12 months 650 Euro

special placements

Star of the week ............................................................................................................ per week 315 Euro

Highlight Placement .................................................................................................... per month 480 Euro

Newsletter Ads

Text Ad .................................................................................................................................. per 1.000 Recipient 10 Euro

Advertising-Box ............................................................................................................. per 1.000 Recipient 30 Euro

Advertising-Box Premium ...................................................................................... per 1.000 Recipient 40 Euro

Graphic Ad ........................................................................................................................... per 1.000 Recipient 30 Euro

Newsletter Banner....................................................................................................... per 1.000 Recipient 35 Euro

Company Ad ...................................................................................................................... per 3 Newsletter 210 Euro

Product-/White Paper-/Catalog Reference ............................................... per Newsletter 220 Euro

Job Reference ................................................................................................................... per Newsletter 150 Euro

Job Reference Premium............................................................................................. per Newsletter 240 Euro

Event Reference ............................................................................................................ per Newsletter 220 Euro

Stand-Alone-Mailing ................................................................................................... per 1.000 Recipient 400 Euro

PRICELIST

Special Topic

Standard Topic ................................................................................................................. per 3 month 210 Euro

Premium Topic .................................................................................................................. per 3 month 300 Euro

Cover Sponsoring .......................................................................................................... per 3 month 360 Euro

Topic Focus Standard ................................................................................................. per 3 month 375 Euro

Premium Placement ..................................................................................................... per 3 month 595 Euro

Cover Sponsoring .......................................................................................................... per 3 month 460 Euro

Event Presentation

Event Presentation Standard .............................................................................. per Event free

Event Reference in the Newsletter ............................................................... per Reference 220 Euro

Banner

Fullsize Banner (468 x 60 px) .............................................................................. per 1.000 Impressions 28 Euro

Rectangle (180 x 150 px) ....................................................................................... per 1.000 Impressions 25 Euro

Medium Rectangle (300 x 250 px) .................................................................. per 1.000 Impressions 60 Euro

Super Banner (728 x 90 px).................................................................................. per 1.000 Impressions 65 Euro

Wide Skyscraper (160 x 600 px)........................................................................ per 1.000 Impressions 65 Euro

Half Page (300 x 600 px) ....................................................................................... per 1.000 Impressions 85 Euro

Wallpaper (728 x 90 px plus 160 x 600 px) ............................................. per 1.000 Impressions 130 Euro

Advertising Packages

Package XS ........................................................................................................................ per year 1.500 Euro

Package S .......................................................................................................................... per year 2.650 Euro

Package M ......................................................................................................................... per year 4.600 Euro

Package L .......................................................................................................................... per year 7.000 Euro

Package XL ....................................................................................................................... per year 9.400 Euro

White Paper Marketing Package ....................................................................... per year 2.480 Euro

job advertisement

Job Ad Standard* ............................................................................................................ für 8 Wochen 510 Euro

Job Ad Premium* ............................................................................................................. für 8 Wochen 660 Euro

Job of the week .............................................................................................................. pro Woche 320 Euro

Jobletter Reference ..................................................................................................... pro Jobhinweis 150 Euro

Jobletter Reference Premium .............................................................................. pro Jobhinweis 240 Euro

Job Reboost ....................................................................................................................... pro Anzeige 75 Euro

*contingent on request

All prices plus VAT. Only our Terms and Conditions are valid.

DATA DELIVERY

AD FORMATTEXTS:

INCL. SPACES, WITHOUT LINKS

IMAGES: MIN. 1000 PX WIDTH

VIDEOS PDFS LINKS

Company presentation • Company portrait (max. 4,000 characters)

• Keywords (max. 80 words)• Keywords for newsletter (max. 5

words, with max. 20 characters)

Logo Company-Website (max. 1 Link)

Product- / Catalog presentation

• Title (max. 100 characters)• Subtitles (max. 100 characters)• Short text for Newsletter

(max. 150 characters)• Product Description

(max. 4,000 characters)• Captions

(max. 250 characters)

Photos, Graphics (max. 5 items)

Film, Animation (max. 1 item)

Product Brochure/ Catalog (max. 1 item)

Website (max. 1 Link)

Star of the week • Title (max. 50 characters) Photos, Graphics (max. 1 item)

Highlight placement • Title (max. 50 Zeichen) • Short text (Max. 150 characters)

Photos, Graphics (max. 1 item)

White Paper (for reading at the portal)


(max. 150 characters)• Article text incl. Hyperlinks

(max. 16.000 characters)• Captions

(max. 250 characters)

Cover, Photos, Graphics (max. 5 items)

Article text with your own Layout (max. 1 item, max. 15 MB)

Link to furtherinformation (max. 1 Link)

White Paper (as PDF-Download)


(max. 150 characters)• Captions (max. 250 characters)

Cover, Photos, Graphics (max. 5 items)

Article text with your own Layout (max. 1 item, max. 15 MB)

Job advertisement • Title (max. 100 characters)• Article text

(max. 1.500 characters) • Job description

(max. 1.500 characters)• Requirements

(max. 1.500 characters))• Company description

(max. 1.500 characters)

Logo Designed Ad-Layout (PDF/HTML)

E-Mail address/ Contact to the application management (max. 1Link)

Job advertisement premium

• Title (max. 100 characters)• Article text

(max. 1.500 characters)

Logo Designed Ad-Layout (PDF/HTML)

E-Mail address/ Contact to the application management (max. 1Link)

Newsletterwerbung

Text-Ad • Title (max. 40 characters) • Short text (max. 70 characters)


Graphic-Ad • Titel (max. 80 characters) • Short text (max. 250 characters)



DATA DELIVERY

AD FORMATTEXTS:

INCL. SPACES, WITHOUT LINKS

IMAGES: MIN. 1000 PX WIDTH

VIDEOS PDFS LINKS

Company-Ad • Keywords for newsletter (max. 5 items, with max. 20 cha-racters per Keyword)

Logo

Ad-Box • Titel (max. 50 characters)• Subtitel (max. 100 characters)• Short text (max. 400 characters)


Ad-Box Premium • Titel (max. 50 characters)• Subtitel (max. 100 characters)• Short text (max. 400 characters)



Product reference • Titel (max. 100 characters)• Subtitel (max. 100 characters)• Short text (max. 150 characters)

Event reference • Titel (max. 100 characters)• Short text (max. 150 characters)

Newsletter bannerFullsize 468x60 px

Banner Graphic (max. 30 kB)


Bannerwerbung auf dem Portal

Rectangle 180x150 px

Fullsize 468x60 px Medium Rectangle 300x250 px

Super Banner 728x90 px

Wide Skyscraper 160x600 px

Wallpaper 728x90 px + 160x600 px

Half Page 300x600 px

Banner Graphic (max. 100 kB per file) or Banner-TAG


Managing Director: Norman LizurekRegister court: Amtsgericht NürnbergHRB 29909 Sales tax identification number according to § 27aValue Added Tax Act: DE290724510

Responsible for the content according to § 55 Abs. 2 RStV: Norman Lizurek

yumda GmbH

Muggenhofer Straße 136 90429 Nürnberg Deutschland

+49 911-715 095-11 +49 911-517 999 491 [email protected] www.yumda . de www.yumda.com

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