ONLINE TECHNOLOGY AND MEDIA - otm-r.comotm-r.com/assets/files/Presentation_OTM_RTB_eng.pdf ·...

ONLINE TECHNOLOGY AND MEDIA

About OTM Company

Since 2010

«Digital 360»

6 years. MORE THEN 4000

CAMPAIGNS FOR 300 CLIENTS.

79 OUT OF Top-100 Digital

Ad Server, SDK, SSP, DSP, DMP in one

self-service interface

Our own bidder

Unique experience of the team Our own Traiding Desk

ОТМ in AdIndex Digital Service 2016

4000 campaigns for 300 Clients

79 out of Top-100 Digital

RATING

#3

The experience of cooperation

(Global | Russian agencies)

CLIENTS

360 Grades (the name of our programmatic platform)

DSP

DMP

Self-service interface

Predictors

Bidder

Multinational traffic, including China

Smart Pixel

Premium Digital Network

CPI network and integrations with trackers

OTM Network

ADVANTAGES Cross-device coverage

View ability, anti-bot, brand safety, black/white/golden lists;

Usage of relevant creatives

Trigger communication

The accumulation of knowledge and segmentation of users

Building a global user profile(demographics, geopsycho,

references, intentions)

Look alike

Collection and processing of data on the advertising activity

of the user

ОТМ Platform

RTB

API

statistics

Bidder (DSP)

Google Ad Exchange

BidSwitch (65 SSPs)

Google adwords

Airpush

MyTarget

API

statistics

PMP

Ad Server

Mobile device

Web site

API

statistics

data

Network

DMP

statistics

segments

Partners

Appsflyers

Adjust

CP

I

stat

isti

cs

OTM

Tune

Figures

40 mln Users (VIETNAM)

700 mln Users (WW)

6.5 Billion Impressions

per day (VIETNAM)

7 Billion Impressions

WW per day

Mobile Traffic 55%

Sources

- adconductor

- adform

- admax

- admeta

- adriver

- adru

- adscale

- adskom

- adunity

- aerserv

- amobee

- aol

- Axonix

- kiosked

- liveintent

- mads

- mobfox

- mobsmart

- mopub

- Netsprint

- Nexage

- openx

- opera

- pubmatic

- Pulsepoin

- Republer

- yieldone_innity - yieldpartners - Zedo - OTM

SS

P

DM

P Clever Data

Amber Data

Nous

Soloway

OTM

- fluct

- fmx

- geniee

- Google

- google_jp

- floor6

- gumgum

- Ibillboard

- Between

- centroCox

- Falktech

- Falktech

- Inneractive

- rmx

- rubicon

- scaleout

- smaato

- smartadserver

- sonobi

- sspicyads

- switchconcepts

- triplelift

- wordpress - Xrost - Yieldlab - yieldone

Vietnam statistics last 7 days

Desktop Web (Display RTB) 177 418 704 5 928 272

Desktop on Mobile (Display RTB) 22 626 164 294 411

Mobile Web 899 075 904 13 036 500

Mobile App 320 149 760 7 268 288

Desktop Web Video (Video RTB) 41 593 544 306 516

Desktop Web Game (Video RTB) 241 757 32 935

Mobile App Interstitial (Display RTB) 62 396 264 2 131 159

Video Mobile App Interstitial (Video RTB) 134 354 688 5 541 768

Environment Potential Impressions Unique Cookies

with Impressions

Vietnam publishers

Format Segment

Publishers

• Based on the popularity of creatives

• Based on popularity of formats

• Creatives based on YML feed

• CTR and CR data

• Interaction with the audience segment

customers Products

• The use of narrow and wide segments

Custom segments

• Optimization by publisher in SSP

Golden/White/Black lists

• Thematic of the publishers

• Optimization by publisher/banner format

Optimization

PERFOMANCE IMAGE Ads

◆ Look-a-Like

◆ Retargeting

◆ Audience segments

◆ Custom segments

◆ Thematic

◆ Campaign optimization: last/post/ click

◆ Golden list

◆ White List

◆ Black List

◆ Private Deal

◆ Wide Coverage

INSTRUMENTS

Banners

728*90, 240*400,

300*250, 160*600,

300*600, 336*280,

1000*120, 468*60,

1000*120, 200*200,

250*250,

120*600, 300*300,

200*300, 780*90,

320*50(in mobile)

Video

Pre – Post –

Meed – roll

Full Screen

Text-graphic banner

Picture 200*200

Title 30 cymbols

Description 90 cymbols

Native

Video

Formats

mobile web mobile app interstitial(video/display) desktop web display desktop web video in-read/in-feed/in-game/in-stream video TGB

GEO

• Country • Region • City • Location

Schedule

Days Hours

Inventory

• Mobile web • Mobile app • Mobile app interstitial

(video / display) • Desktop web • In-read video • In-feed video • In-game video • In-stream video • TGB

Other Targetings

• Players size • The position of the advertisement

/ player page • Advertising networks • Categories sites / applications (iAB

/ GP / iTunes) • Sites / Apps • The content display page • Language display page • Shows frequency (month / week /

day / hour) • Types of devices (Mobile, desktop,

tablet, smart TV) • Device Models (Mobile / Tablet) • Brands devices (Mobile / Tablet) • Device operating system (desktop

/ Mobile / Tablet) • Mobile operators (mobile / wi-fi) • Language of the user device

Targetings

Audience Interests

• 1st / 2nd / 3d party • Own segments • Partner Segments • Standard taxonomy

and narrowed

Reports / Common reports

Reports / Chart reports

Reports

Case / Moms & Children Campaign objective:

Client – Heinz

Goals - Maximum coverage, CTR >2%, Сompleted

applications for free samples of cereal

Audience: Mothers with children up to 1 year

Formats: Fullscreen

November 2016 y

Product: Children's cereals

CTR company's key events was 3%, CR 8%


Client – Procter & Gamble – Pampers

Goals – CTR >2%, Сlick on the button to buy

Audience: Sampling sites and applications on the subject of

mothers with children, maternity, child care, child

health

Formats: Fullscreen

March 2015 y

Product: Diapers

CTR company's key events was 2,5 %

Good audience index, CR – 5%


Client – LEGO/ Lego Xmas additional Discounts

Goals - cheap clicks, correct audience, conversion in

the transition to the catalog

Audience: MF 22+ parents (families with children

5-13 years old.)

Formats: Banners

December 2016 y

Product: New Year gifts Discounts

Click – 0,13$, CR – 25%

Case / Bank Campaign objective:

Client – VTB – Bank Moscow

Goals: Attraction of the highly relevant audience in

the category of Credits for with the objective of

maximum conversion

Audience: Sampling sites and applications on the subject of

mothers with children, maternity, child care, child

health

Formats: Banners

October 2016 y

Product: Cash Loan

CR company's key events was 2 %,

CPA – 12$


Client – PromsvyazBank

Goals: Receiving applications for registration cards

Audience: Men and women 25-45 years old with

an income above average, often traveling

Formats: Banners, Fullscreen

November 2016 y

Product: Travel Credit Card

CR company's key events was 1,2 %,

CPA – 14$


Client – Citi Bank

Goals: Application for a loan in cash

Audience: Men and women 22-35 years old

Formats: Banners

November 2016 y

Product: Cash Loan

CPA – 9$

Case / Pharm Campaign objective:

Client – Pfizer – ViaGra

Goals: Audience index, CTR, Page view with stores

addresses

Audience: Men 25-50 years old, Interests: sport, auto,

traveling, hunting, woman.

With potency problems


June 2016 y

Product: ViaGra

CTR 3%, CR – 12%


Client – PHS (PharmStandart) - Acipol

Goals: Audience index, CTR >2%

Audience: Men & Woman 25-45 years old

(families with children)

problems with dysbacteriosis, travelers

Visitors online pharmacies

spicy food lovers

Formats: Banners, TGB

December 2016 y

Product: Acipol

CTR 4%, 30 seconds on the site, 1.5 page views,

75% bounce rate


Client – UniPharm - Artra

Goals: CTR, audience index

Audience: Men & Woman 25-45 years old.

Joint problemsVisitors online pharmacy

Formats: Banners

December 2016 y

Product: Artra

CTR 3, 50 seconds on the site,

2 page views, 60% bounce rate


Client – Astellas

Goals: Audience index, CTR

Audience: Woman 25-40 years old, Visitors online

pharmacy


September 2016 y

Product: Pimafutsin

CTR 4%, 50 seconds on the site, 1 page views,

55% bounce rate


Client – Astellas - Pimafukort

Goals: Audience index, CTR

Audience: Woman 25-40 years old,

interested in the treatment of fungal diseases,

inflammation of the outer surface of the skin


Febrary 2016 y

Product: Pimafukort

CTR 1,5%, 30 seconds on the site, 1,5 page

views, 80% bounce rate

Case / Food Campaign objective:

Client – McDonalds

Goals: CTR, Maximum coverage

Audience: MF 16+ years old


August 2016 y

Product: event dessert + coffee 1,6$

CTR 3%

Case/ Food Campaign objective:

Client – Burger King




June 2016 y

Product: Breakfast to go "sandwich + coffee” 2,5$

CTR 2%,

Case / Food Campaign objective:

Client – KFC




April 2016 y

Product: International Music Festival KFC

CTR 3%,

Case / Prudential Campaign objective:

Client – Ingosstrakh

Goals: Request, CTR

Audience: MF 22-55 years old, families with

children health-conscious

Formats: Banners

May 2016 y

Product: Lfie Insurance

CTR 1,2%, CR – 5$

Case / Prudential Campaign objective:

Client – Liberty Insurance

Goals: Request, CTR

Audience: MF 25-40 years old, health-conscious

Formats: Banners

June 2016 y

Product: Lfie Insurance

CTR 0,7%, CR – 8$

Case / Money Transfer Campaign objective:

Client – Western Union

Goals: Audience Index, CTR, to a page with

addresses

Audience: Ethnic Chinese and Russian citizens

who are interested in China - Chinese

- Interest in China

- From Russia visited Chinese sites

- Russian, who are interested in China


November 2016 y

Product: Money Transfer

CTR 2%, CR – 10%

ONLINE TECHNOLOGY AND MEDIA - otm-r.comotm-r.com/assets/files/Presentation_OTM_RTB_eng.pdf ·...

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