Online Surveys
-
Upload
ebenhaezer-velberg -
Category
Business
-
view
147 -
download
0
Transcript of Online Surveys
![Page 1: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/1.jpg)
THE
PROS A
ND CONS
OF ONLIN
E SURVEYS
BEN
![Page 2: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/2.jpg)
TYPES OF WEB SURVEYS
o Non-probability Approaches
o Probability Based Methods
![Page 3: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/3.jpg)
NON-PROBABILITY APPROACHES
o Web surveys as entertainment
o Self-selected web surveys
o Volunteer panels of internet users
![Page 4: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/4.jpg)
WEB SURVEYS AS ENTERTAINMENT
![Page 5: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/5.jpg)
NON-PROBABILITY APPROACHES
o Web surveys as entertainment
o Self-selected web surveys
o Volunteer panels of internet users
![Page 6: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/6.jpg)
SELF-SELECTED WEB SURVEYSo A self-selected sample survey is when
the surveyor choses who he or she wants to ask the survey question to. So, the people surveyed are not random at all. One problem with this is that the surveyor can easily manipulate results by asking a group of people specifically to get a certain result. For example, if I wanted to do a survey about abortion, and I wanted the results to be in favor of my liberal views, I might only survey people in a liberal coffee shop in Seattle. This is a self-selected survey.
Read more: http://wiki.answers.com/Q/What_is_a_self-selected_survey#ixzz1ws6dZtk1
![Page 7: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/7.jpg)
NON-PROBABILITY APPROACHES
o Web surveys as entertainment
o Self-selected web surveys
o Volunteer panels of internet users
![Page 8: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/8.jpg)
VOLUNTEER PANELS
![Page 9: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/9.jpg)
VOLUNTEER PANELS
![Page 10: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/10.jpg)
TYPES OF WEB SURVEYS
o Non-probability Approaches
o Probability Based Methods
![Page 11: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/11.jpg)
PROBABILITY BASED METHODSo Intercept Surveyso List-based samples of high-
coverage populationso Mixed-mode designs with
choice of completion methodo Pre-recruited panels of
internet userso Probability samples of full
population
![Page 12: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/12.jpg)
INTERCEPT SURVEYS
![Page 13: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/13.jpg)
PROBABILITY BASED METHODSo Intercept Surveyso List-based samples of high-
coverage populationso Mixed-mode designs with
choice of completion methodo Pre-recruited panels of
internet userso Probability samples of full
population
![Page 14: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/14.jpg)
LIST-BASED SAMPLES OF HIGH-COVERAGE POPULATIONS
![Page 15: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/15.jpg)
PROBABILITY BASED METHODSo Intercept Surveyso List-based samples of high-
coverage populationso Mixed-mode designs with
choice of completion methodo Pre-recruited panels of
internet userso Probability samples of full
population
![Page 16: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/16.jpg)
MIXED-MODE DESIGNS WITH CHOICE OF COMPLETION METHODResearchers can combine several above
methods for the data collection. o Computer-assisted personal
interviewing (CAPI).o Audio computer-assisted self-
interviewing (audio CASI).o Computer-assisted telephone
interviewing (CATI)o Interactive voice response (IVR).o Web surveys
![Page 17: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/17.jpg)
PROBABILITY BASED METHODSo Intercept Surveyso List-based samples of high-
coverage populationso Mixed-mode designs with
choice of completion methodo Pre-recruited panels of
internet userso Probability samples of full
population
![Page 18: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/18.jpg)
PRE-RECRUITED PANELS OF INTERNET USERS
![Page 19: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/19.jpg)
PROBABILITY BASED METHODSo Intercept Surveyso List-based samples of high-
coverage populationso Mixed-mode designs with
choice of completion methodo Pre-recruited panels of
internet userso Probability samples of full
population
![Page 20: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/20.jpg)
MIXED-MODE DESIGNS WITH CHOICE OF COMPLETION METHODA probability sampling method is any
method of sampling that utilizes some form of random selection.
![Page 21: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/21.jpg)
SURVEY QUALITY
o Coverage and sampling error
o Non-response erroro Measurement error
![Page 22: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/22.jpg)
ONLINE SURVEY PROSo Easy access to respondentso Low cost compared to other
methodso Large-scale data collection is
possibleo Multimedia content can be usedo Anyone with internet access can be
targeted
![Page 23: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/23.jpg)
EASY ACCESS TO RESPONDENTS
![Page 24: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/24.jpg)
ONLINE SURVEY PROSo Easy access to respondentso Low cost compared to other
methodso Large-scale data collection is
possibleo Multimedia content can be usedo Anyone with internet access can be
targeted
![Page 25: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/25.jpg)
ONLINE SURVEY CONSo Hard to tell between good
and bado Non-responsivenesso Abundance can
overwhelm peopleo The digital divideo Access differences by age
and location
![Page 26: Online Surveys](https://reader033.fdocuments.in/reader033/viewer/2022052621/557d1701d8b42a3d3d8b4b28/html5/thumbnails/26.jpg)
THANKS!Ben