March 6, 2010

Online Strategy Brainstorm

Online Strategy Overview

Objectives

1. Content

2. News

3. Community

Medium

Website

Blog

Social Media

Online Strategy Details

Key objectives of content, news, and community can be supported by

various web and social media technologies. Usage should align with

purpose.

Objective Purpose Medium Sample Technologies

Content Main web presence for business.

Show product/concept info,

company info, contacts.

Website Wordpress

MovableType

Ning

Drupal

News Communications – news, events,

PR, promotions, thought

leadership.

Blog Wordpress

MovableType

Ning

Community Engage and connect with

customers, partners, and

investors through communities

(internal and external). Provide

customer service. Converse,

participate, reward, and energize

customers.

Social

Media

Facebook

Twitter

Linked In

Flickr

YouTube

Google Buzz

Hub & Spoke Model for Social Media

Hub

Outpostsfacebook

• Largest social network

• Converse with

customers

• Build awareness,

loyalty

twitter• Share news, promo

• Real-time

conversation

• Customer service

• Crisis management

• See trends

flickr• Share photos

(events, products,

people)

linked in• Build business

network of

partners, investors

Social media (SM) universe is vast. Prioritize on key

platforms that support objectives. Operate using a hub

and use SM outposts to drive traffic to the hub.

wordpress (Hub)• Website and blogging

platform

• Serves as central hub for

business and content

youtube• Share videos (events,

promos, ads,

products, people)

Social Interaction Flow

People

Tourists

Customers

Partners

Investors

Charities

Beneficiaries

Social Network

Conversations

Connections

Partnerships

Drive traffic back to the hub.

Hub

Interactions on social networks can drive traffic back to the hub site.

Short News Communications

Twitter can be used to push short news updates and links from the hub to other social networks, simplifying

communications.

• Facebook

• Linkedin

• Google Buzz

• Blogs

• Delicious (bookmarks)

• Digg (social news)

• Others