Marketing online shopping - consumer’s perception on online shopping
ONLINE SHOPPING - Solano Community Collegebcs.solano.edu/workarea/mfracisc/CIS 066 Word...
Transcript of ONLINE SHOPPING - Solano Community Collegebcs.solano.edu/workarea/mfracisc/CIS 066 Word...
Student Name C19-A04-OnlineShop.docx
February 24, 2015
ONLINE SHOPPING
Online shopping, also called electronic shopping or e-shopping, is shopping that involves the
use of a computer, modem, browser, and the Internet to locate, examine, select, and pay for
products.
Many businesses encourage consumers to shop online because it saves employee time, thus
reducing staffing needs and saving money for the company. For example, some major airlines
offer special discounts to travelers who purchase their tickets over the Internet, and most are
eliminating paper tickets altogether.
Advantages of Online Shopping
For the consumer, online shopping offers several distinct advantages over traditional shopping
methods. These advantages include the following:
More product information. At many online stores, you can find detailed information
about a wide variety of products, an advantage often unavailable in traditional stores.
Ease of comparison shopping. E-shopping allows you to quickly find comparable items at
similar stores and locate those venues with the best quality and lowest prices.
Convenience. With e-shopping you can browse merchandise and make purchases
whenever you want from the privacy and comfort of your home or office.
Greater selection. Because they are not restricted by available shelf space, online stores
can offer you an almost unlimited number of products.
Online Shopping Venues
Just as consumers can visit a variety of brick-and-mortar retail outlets, such as stores and
shopping malls, Internet shoppers can browse several types of online shopping venues,
including online stores, superstores, and shopping malls.
Online Stores
An online store, also called a virtual store, is a seller’s website where customers can view and
purchase a merchant’s products and services. The site, or storefront, groups its products or
services in categories that link to a list of merchandise within each category. The user clicks a
desired category to view pictures, descriptions, and prices of available products.
Student Name C19-A04-OnlineShop.docx
February 24, 2015
Online Superstores
Like brick-and-mortar superstores, online superstores offer an extensive array of products,
from candy bars to household appliances. Some popular superstores also have online
superstores. E-tailer superstores have proved especially popular with shoppers.
Online Shopping Malls
When shopping malls were introduced in the 1950s, consumers were delighted by the
convenience of being able to shop in a wide variety of stores physically connected under one
roof. Similar in concept, an online shopping mall connects its stores by hyperlinks on the mall’s
home page. Some businesses, in fact, do not have individual online stores but instead offer
their products and services only at an online shopping mall.
Online Shopping Safety Tips
The number one concern consumers have about shopping online is security. The truth,
however, is that shopping online is safe and secure if you know what to look for. Following
these guidelines can help you avoid trouble.
Never provide your social security number.
Find out the privacy policy of shopping sites before you buy.
Keep current on the latest Internet scams.
Look for sites that follow privacy rules from a privacy watchdog such as TRUSTe.
Answer only the minimum questions when filling out forms.
Only buy at secure sites.