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Ebnus Ecommerce Platform

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Online Shopping Carts

An Online Shopping Cart is the software

that links the customer with their purchase

transaction. In a more elaborate sense the

shopping cart stores product and customer data

and passes this information to the payment

gateway and then processes the order by itself.

Why should ecommerce sites

concentrate on picking out the

right shopping cart for their

website? Choosing the right kind

of shopping cart for your online ecommerce

platform India is beneficial for both the

customer and the site owner.

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Recent study about online ecommerce solution

Noida state that over 67% of online orders are

abandoned after people add their products into

the cart.

Listed below are the top reasons for buyers

abandoning shopping carts.

Source: UPS Pulse of the online shopper

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The online checkout process must be interesting

and must lure customers into clicking the

“BUY” button right

away. A shopping cart

must be convenient, safe

and easy to check out.

Advantages of a good shopping cart to

customers and businesses

A good shopping cart attracts online shoppers

vastly and offers the following advantages

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A shopping cart that offers an easy-to-use approach

allows customers to fetch their desired products and

service in no time.

The shopping cart automatically calculates the sum

total of your order and presents a precise purchase

bill to you.

The software stores your desired products and offers

quick access whenever you are ready to purchase

them.

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Fixing the issues in your shopping cart does

not just drive up your sales but also renders

the following benefits

Shopping cart software of good quality offers robust

features that help in the overall management of the

website.

The software stores and organizes all information

relating to successful transactions which can be used

for analyzing the business of the organisation.

A perfectly well executed online cart increases the

chances of converting traffic into sales.

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Types of Shopping Carts

There are basically two types on shopping carts

LICENSED SHOPPING CART: The site owner

pays a one-time license fee to purchase and software and

he is free to host it on any server. Licensed shopping carts

are more preferred as they offer better user experience

and work out to be cheaper.

HOSTED SHOPPING CART: A hosted

shopping cart works similar to SaaS where a monthly

usage fee is charged. This option has greater scalability,

more dynamic and customisable.

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Features of a successful Shopping Cart

Visually appealing with no limits on product

Linked to the stock management software (You do not

want to go through the entire purchasing process

only to receive a “no stock” message at the end).

Search and navigation friendly

Shock –free ( you do not want to discover exorbitant

shipping costs half way through the purchasing

process)

Absolutely safe and trustworthy (Statista states that

17% of shoppers don’t purchase because they are

concerned about security)

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Final Words

If your shopping cart has wheels that make you

stumble every time you want to make a

purchase, the customer will probably stop

thinking about your products but instead

concentrate on steering his shopping cart! Take

the time and effort to choose the most suitable

shopping cart software for your ecommerce

business. Underestimating this step can lead

you to the “ship would sink for want of a nail”

situation.

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EBNUS

c/o – IDS Logic Pvt Ltd D-40, Sector6, Noida,

Uttar Pradesh: 201301, India

Telephone : + 91 120 423 5665

E-mail : info@ebnus.com Website : www.ebnus.com