Online shopping among younger generation
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Research Journal of Recent Sc Vol. 6(8), 6-11, August (2017) International Science Community Associa Online sho Vashima Veerk Department of Family and Community Resource M Avai Received 1 st M Abstract Online shopping is an activity of buying g goods and services over the Internet throu of the present study was descriptive in n through convenience sampling residing in The questionnaire concerned information o influencing factors for online shopping. T standard deviation). The study concluded life trend is increasing so is the trend of bu Keywords: Online, Shopping, Youth, Hab Introduction The world of internet has evolved as a poten consumer residing in any country of the world get into a contractual relation with a trader other country of the world. Online shopping buying goods or services over the internet 1 searching for and purchasing goods and Internet through the use of a web browser is re shopping. The main allure of online shopping may find and purchase items they need (whic to their front door) without ever needing to allows comparison of prices, 24/7 availabilit lines, easy to search merchandise. Such fac young generation to drift towards online sho shopping. Online shopping allows an indiv items can also be purchased that are not surroundings of the consumer, thus the ch significantly broader, and furthermore the requested not only to the place of resid workplace, as well 6-8 . The offers on the web compared, thus providing the consumer prod favorable conditions (price, quality, other dis the individuals needs 3,4,8 . If there are advan there will be disadvantages. Despite the succ through online shopping stores, there disadvantages that most people complain include lack of checking the item personally satisfaction cannot be achieved instan shopping is continuously becoming mo improving every single day. Knowing the ad shopping and its disadvantages is additiona lot of online shoppers that are useful before ciences _________________________________________ ation opping among younger generation kumar*, Neerja Jaiswal and Swetabahen D. Mesaria Management, Faculty of Family and Community Sciences, The of Baroda, Vadodara, Gujarat, India [email protected] ilable online at: www.isca.in, www.isca.me May 2017, revised 14 th July 2017, accepted 30 th July 2017 goods or services over the internet. The process of sear ugh the use of a web browser is referred to as online shop nature. The unit of enquiry were youth, 40 in number. T New Delhi. Questionnaire was used as a toll for collectin on the age, educational qualification mode of payment, fr The data was analyzed using descriptive statistics (freq that there is a sudden increase and a hype regarding onl uying online is increasing in a positive manner. bits. ential market, for a d. A consumer can r operating in any g is an activity of 1,2 . The process of services over the eferred to as online g is that consumers ch are then shipped leave the house 2-5 , ty, hate waiting in ctors influence the opping than offline vidual to buy such t available in the hoice of goods is delivery can be dence but to the bsites can be easily ducts with the most scounts) tailored to ntages, most likely cess of purchasing are still some n about 7,9 . These y and the sense of ntly 2,5,6,10 . Online ore popular and dvantages of online al knowledge for a e shopping online 7- 9 . Delhi being a metropolitan city generation who is living a busy need for identifying the online s youth residing there. Objectives: i. To know the back youth. ii. To determine the infl shopping. Methodology The research design of the prese nature. The unit of enquiry were sample were selected through conv New Delhi. Questionnaire was used by the researcher. The questionnai the age, educational qualification m of purchases and influencing facto data was analyzed using descri percentage, mean, standard deviatio Results and discussion The data in Figure-1 reveals that sl respondents were aged between 16- respondents were aged between 20 of the respondents were aged betwe Educational qualification: The qualification of the respondents hig respondents were graduated. The per cent of the respondents were __________ISSN 2277-2502 Res. J. Recent Sci. 6 n Maharaja Sayajirao University rching for and purchasing pping. The research design The sample were selected ng data by the researcher. requency of purchases and quency, percentage, mean, line shopping. As the busy y and a city full of younger life, the researcher felt the shopping habits among the kground information of the luencing factors for online ent study was descriptive in e youth, 40 in number. The venience sampling residing in d as a toll for collecting data ire concerned information on mode of payment, frequency ors for online shopping. The iptive statistics (frequency, on). lightly less than one – half of -19 years. 37.5 per cent of the 0-23 years. Only 20 per cent een 24-27 years. data on the educational ghlighted that one-half of the data also revealed that 27.5 working in their respective
Transcript of Online shopping among younger generation
Research Journal of Recent Sciences
Vol. 6(8), 6-11, August (2017)
International Science Community Association
Online shopping among younger generationVashima Veerkumar*, Neerja Jaiswal and Swetabahen D. Mesaria
Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao Univ
Available online at: Received 1st May
Abstract
Online shopping is an activity of buying goods or services over the internet.
goods and services over the Internet through the use of a
of the present study was descriptive in nature. The unit of enquiry
through convenience sampling residing in New Delhi. Questionnaire was used as a toll for collecting data by the researcher.
The questionnaire concerned information on the age, educational qualification mod
influencing factors for online shopping. The data was analyzed using descriptive statistics (frequency, percentage, mean,
standard deviation). The study concluded that there is a sudden increase and a hype regarding
life trend is increasing so is the trend of buying online is increasing in a positive manner.
Keywords: Online, Shopping, Youth, Habits.
Introduction
The world of internet has evolved as a potential market, for a
consumer residing in any country of the world. A consumer can
get into a contractual relation with a trader operating in any
other country of the world. Online shopping is an activity of
buying goods or services over the internet1,2
searching for and purchasing goods and services over the
Internet through the use of a web browser is referred to as
shopping. The main allure of online shopping is that consumers
may find and purchase items they need (which are then shipped
to their front door) without ever needing to leave the house
allows comparison of prices, 24/7 availability,
lines, easy to search merchandise. Such factors
young generation to drift towards online shopping
shopping. Online shopping allows an individual to buy such
items can also be purchased that are not available in the
surroundings of the consumer, thus the choice of goods is
significantly broader, and furthermore the delivery can be
requested not only to the place of residence but to the
workplace, as well6-8
. The offers on the websites can be easily
compared, thus providing the consumer products with the most
favorable conditions (price, quality, other discou
the individuals needs3,4,8
. If there are advantages, most likely
there will be disadvantages. Despite the success of purchasing
through online shopping stores, there are still some
disadvantages that most people complain about
include lack of checking the item personally and the sense of
satisfaction cannot be achieved instantly
shopping is continuously becoming more popular and
improving every single day. Knowing the advantages of online
shopping and its disadvantages is additional knowledge for a
lot of online shoppers that are useful before shopping online
Sciences ___________________________________________
International Science Community Association
Online shopping among younger generationVashima Veerkumar*, Neerja Jaiswal and Swetabahen D. Mesaria
Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao Univ
of Baroda, Vadodara, Gujarat, India
Available online at: www.isca.in, www.isca.me May 2017, revised 14th July 2017, accepted 30th July 2017
Online shopping is an activity of buying goods or services over the internet. The process of searching for and purchasing
goods and services over the Internet through the use of a web browser is referred to as online shopping.
of the present study was descriptive in nature. The unit of enquiry were youth, 40 in number. The sample were selected
through convenience sampling residing in New Delhi. Questionnaire was used as a toll for collecting data by the researcher.
The questionnaire concerned information on the age, educational qualification mode of payment, frequency of purchases and
influencing factors for online shopping. The data was analyzed using descriptive statistics (frequency, percentage, mean,
standard deviation). The study concluded that there is a sudden increase and a hype regarding online shopping. As the busy
life trend is increasing so is the trend of buying online is increasing in a positive manner.
Online, Shopping, Youth, Habits.
The world of internet has evolved as a potential market, for a
consumer residing in any country of the world. A consumer can
get into a contractual relation with a trader operating in any
other country of the world. Online shopping is an activity of 1,2
. The process of
ng for and purchasing goods and services over the
is referred to as online
shopping. The main allure of online shopping is that consumers
purchase items they need (which are then shipped
to their front door) without ever needing to leave the house2-5
,
availability, hate waiting in
factors influence the
shopping than offline
Online shopping allows an individual to buy such
items can also be purchased that are not available in the
surroundings of the consumer, thus the choice of goods is
more the delivery can be
requested not only to the place of residence but to the
. The offers on the websites can be easily
compared, thus providing the consumer products with the most
favorable conditions (price, quality, other discounts) tailored to
If there are advantages, most likely
there will be disadvantages. Despite the success of purchasing
through online shopping stores, there are still some
disadvantages that most people complain about7,9
. These
clude lack of checking the item personally and the sense of
satisfaction cannot be achieved instantly2,5,6,10
. Online
shopping is continuously becoming more popular and
improving every single day. Knowing the advantages of online
ages is additional knowledge for a
lot of online shoppers that are useful before shopping online7-
9. Delhi being a metropolitan city and a city full of younger
generation who is living a busy life, the researcher felt the
need for identifying the online sh
youth residing there.
Objectives: i. To know the background information of the
youth. ii. To determine the influencing factors for online
shopping.
Methodology
The research design of the present study was descriptive in
nature. The unit of enquiry were youth, 40 in number. The
sample were selected through convenience sampling residing in
New Delhi. Questionnaire was used as a toll for collecting data
by the researcher. The questionnaire concerned information on
the age, educational qualification mode of payment, frequency
of purchases and influencing factors for online shopping. The
data was analyzed using descriptive statistics (frequency,
percentage, mean, standard deviation).
Results and discussion
The data in Figure-1 reveals that slightly less than one
respondents were aged between 16-
respondents were aged between 20
of the respondents were aged between 24
Educational qualification: The data on the educational
qualification of the respondents highlighted that one
respondents were graduated. The data also revealed that 27.5
per cent of the respondents were working in the
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Res. J. Recent Sci.
6
Online shopping among younger generation
Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University
The process of searching for and purchasing
online shopping. The research design
were youth, 40 in number. The sample were selected
through convenience sampling residing in New Delhi. Questionnaire was used as a toll for collecting data by the researcher.
e of payment, frequency of purchases and
influencing factors for online shopping. The data was analyzed using descriptive statistics (frequency, percentage, mean,
online shopping. As the busy
Delhi being a metropolitan city and a city full of younger
generation who is living a busy life, the researcher felt the
need for identifying the online shopping habits among the
i. To know the background information of the
youth. ii. To determine the influencing factors for online
The research design of the present study was descriptive in
nature. The unit of enquiry were youth, 40 in number. The
sample were selected through convenience sampling residing in
New Delhi. Questionnaire was used as a toll for collecting data
rcher. The questionnaire concerned information on
the age, educational qualification mode of payment, frequency
of purchases and influencing factors for online shopping. The
data was analyzed using descriptive statistics (frequency,
ard deviation).
1 reveals that slightly less than one – half of
-19 years. 37.5 per cent of the
respondents were aged between 20-23 years. Only 20 per cent
aged between 24-27 years.
The data on the educational
qualification of the respondents highlighted that one-half of the
respondents were graduated. The data also revealed that 27.5
per cent of the respondents were working in their respective
Research Journal of Recent Sciences ____________________________________
Vol. 6(8), 6-11, August (2017)
International Science Community Association
fields. 22.5 per cent respondents were found to be post
graduates (Figure-2).
Frequency of Shopping: The data on the frequency on
shopping showed that slightly less than one
respondents (45 per cent) did online shopping once i
months. 32.5 per cent of the respondents were found to be
shopping online once a month. Very few respondents (5 per
cent) were found to be shopping once a year. The data clearly
depicts the comfort level of online shopping among the
Figure-1:
Figure-2: Distribution of respondents according to their Education qualification.
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International Science Community Association
fields. 22.5 per cent respondents were found to be post
The data on the frequency on
shopping showed that slightly less than one – half of the
respondents (45 per cent) did online shopping once in two
months. 32.5 per cent of the respondents were found to be
shopping online once a month. Very few respondents (5 per
cent) were found to be shopping once a year. The data clearly
depicts the comfort level of online shopping among the
respondents since a higher number shopped items atleast once in
two months (Figure-3).
History of shopping: An investigation regarding the history of
online shopping revealed that 37.5 per cent of the respondents
were shopping since a year. It was followed by 32.5 per cen
the respondents who were found to be shopping online since
more than 2-3 years. The data in figure 4 also revealed that very
few respondents (5 per cent) started shopping online since a
month (Figure-4).
1: Distribution of respondents according to their age.
Distribution of respondents according to their Education qualification.
42%
38%
20%
n = 40
16-19 20-23 24-27
52%48%
n = 40
Graduation Post Graduation
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Res. J. Recent Sci.
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a higher number shopped items atleast once in
An investigation regarding the history of
online shopping revealed that 37.5 per cent of the respondents
were shopping since a year. It was followed by 32.5 per cent of
the respondents who were found to be shopping online since
3 years. The data in figure 4 also revealed that very
few respondents (5 per cent) started shopping online since a
Distribution of respondents according to their Education qualification.
Research Journal of Recent Sciences ____________________________________
Vol. 6(8), 6-11, August (2017)
International Science Community Association
Items purchased online: The data on the items purchased
online revealed that majority of the respondents (90.00 per
bought tickets for travelling online. The Figure
highlighted that 65.00 per cent of the respondents purchased
electronic devices online. 57.5 per cent of the respondents were
found to be booking hotels online while travelling because of
Figure-3: Distribution of respondents according to their Frequency of Shopping.
Figure-4: Distribution of respondents according to their history of Online Shopping.
Once in a month
Since a month
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International Science Community Association
The data on the items purchased
online revealed that majority of the respondents (90.00 per cent)
bought tickets for travelling online. The Figure-5 also
highlighted that 65.00 per cent of the respondents purchased
electronic devices online. 57.5 per cent of the respondents were
found to be booking hotels online while travelling because of
the discounts and the ease in travelling followed by 55 per cent
respondents who booked tickets of movies as well as purchased
clothes online. The respondents opined that online shopping is
hassle free and saves their time and a quick option which saves
their time of window shopping.
Distribution of respondents according to their Frequency of Shopping.
Distribution of respondents according to their history of Online Shopping.
33%
46%
16%
5%
n = 40
Once in 2 months Once in 6 months Once in a year
5%
25%
37%
33%
n = 40
Since 6 months Since a year Since 2-3 years
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scounts and the ease in travelling followed by 55 per cent
respondents who booked tickets of movies as well as purchased
clothes online. The respondents opined that online shopping is
hassle free and saves their time and a quick option which saves
Distribution of respondents according to their Frequency of Shopping.
Distribution of respondents according to their history of Online Shopping.
Once in a year
3 years
Research Journal of Recent Sciences ____________________________________
Vol. 6(8), 6-11, August (2017)
International Science Community Association
Mode of Payment: Online shopping is popular due to its ease
of payment, one can choose many options while ordering a
product. The data on the mode of payment revealed that 60 per
cent respondents preferred cash on delivery as their mode of
payment for online shopping. Slightly less than one
respondents (22.5 per cent) were also found to be making
payments through debit cards (Figure-6). Very few respondents
(5 per cent) used credit cards as a mode of payment for online
shopping.
Practice of writing reviews: Online shopping stands popular
because of several reasons but one of the major reasons is that
customers can read the reviews and take their decisions
accordingly. The data in Figure-7 revealed that 42.5 per cent of
the respondents were found to be writing reviews
opined that writing reviews may help in improving the services.
40 per cent of the respondents wrote reviews sometimes as they
Figure-5: Distribution of respondents according to their items purchased online.
Figure-6: Distribution of respondents according to their mode of payment.
0
5
10
15
20
25
30
35
40
Clothes Accessori
es
Electronic
devices
Series1 18 12
Num
ber
of
Res
po
nd
ents
Net Banking
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International Science Community Association
Online shopping is popular due to its ease
of payment, one can choose many options while ordering a
product. The data on the mode of payment revealed that 60 per
cent respondents preferred cash on delivery as their mode of
htly less than one-fourth
respondents (22.5 per cent) were also found to be making
6). Very few respondents
(5 per cent) used credit cards as a mode of payment for online
hopping stands popular
because of several reasons but one of the major reasons is that
customers can read the reviews and take their decisions
7 revealed that 42.5 per cent of
the respondents were found to be writing reviews always as they
opined that writing reviews may help in improving the services.
40 per cent of the respondents wrote reviews sometimes as they
found it to be tedious task. Only 17.5 per cent of the respondents
never wrote reviews.
Factors Influencing for Online Shopping:
that majority respondents (90 per cent) were attracted to online
shopping due to the discounts that are available. 87.5 per cent of
the respondents were also found to be inclined to online
shopping due to the reviews that are available he
safe platform where a customer can see the negative and
positive reviews and decide about the product. Saving time of
travel was one of the major reason for shopping online by 82.5
per cent of the respondents. The negative points of online
shopping like risk of losing privacy as all the address details are
revealed in the delivery option and waiting for the product were
found to be affecting the trend of online shopping among 42.5
and 40 per cent respondents respectively
Distribution of respondents according to their items purchased online.
Distribution of respondents according to their mode of payment.
Electronic
devices
Groceries Books Cosmetics Movie
Tickets
Event
tickets
Tickets
for travel
26 12 19 16 22 18 36
Items purchased Online
12%
23%
5%
60%
n = 40
Debit Card Credit Cards Cash on Delivery
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Res. J. Recent Sci.
9
found it to be tedious task. Only 17.5 per cent of the respondents
Online Shopping: The data revealed
that majority respondents (90 per cent) were attracted to online
shopping due to the discounts that are available. 87.5 per cent of
the respondents were also found to be inclined to online
shopping due to the reviews that are available hence making a
safe platform where a customer can see the negative and
positive reviews and decide about the product. Saving time of
travel was one of the major reason for shopping online by 82.5
per cent of the respondents. The negative points of online
pping like risk of losing privacy as all the address details are
revealed in the delivery option and waiting for the product were
found to be affecting the trend of online shopping among 42.5
and 40 per cent respondents respectively (Figure-8).
Distribution of respondents according to their items purchased online.
Distribution of respondents according to their mode of payment.
Tickets
for travel
Booking
of Hotel
23
n = 40
Research Journal of Recent Sciences ____________________________________
Vol. 6(8), 6-11, August (2017)
International Science Community Association
Figure-7: Distribution of respondents according to their
Figure-8: Distribution of respondents according to the influencing factors for online shopping.
Conclusion
It can be concluded that there is a sudden increase and a hype
regarding online shopping. As the busy life trend is increasing
so is the trend of buying online is increasing in a positive
manner. The younger generation is highly inclined to buying
online since it saves their time of window shopping as well as
saves money of travel. They instead feel the need to invest their
time in family or spending quality time with friends rather than
purchasing things at shops.
24
33
25
35
Easy Payment Saves time of
travel
Available at
any time
Availability
of Reviews
Factors Influencfing Online Shopping
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International Science Community Association
Distribution of respondents according to their practice of writing reviews.
Distribution of respondents according to the influencing factors for online shopping.
It can be concluded that there is a sudden increase and a hype
regarding online shopping. As the busy life trend is increasing
so is the trend of buying online is increasing in a positive
manner. The younger generation is highly inclined to buying
ince it saves their time of window shopping as well as
saves money of travel. They instead feel the need to invest their
time in family or spending quality time with friends rather than
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Factors Influencfing Online Shopping
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Res. J. Recent Sci.
10
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Advantages of Online Shopping and its
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Disadvantages-
96151/g.html, 1.April, 2017
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Research Journal of Recent Sciences ______________________________________________________________ ISSN 2277-2502
Vol. 6(8), 6-11, August (2017) Res. J. Recent Sci.
International Science Community Association 11
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