Online reviews and indian market
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Transcript of Online reviews and indian market
What else?
Online Stores
Online marketing sites have changed the way Indians buy, Be it a book or a mobile phone
When I told my dad about online shopping for the first time,
He hesitated,
He told me they could fool me by giving a bad product.
Travel :
My personal experience : I once booked a bus ticket with redBus I went for the lowest fare.
I had to miss a meeting , as bus ran late
Next day, I got a mail from RedBus asking for a review.
I gave them 2 stars And checked their previous ratings, Poor ratings. No surprise, the bus ran late.
Food:
Zomato offers reviews about eateries. It helps people find a good place to eat when they travel by having a bunch of Expert’s and User generated Reviews.
Tech Reviews :
Newbie’s like XIAOMI, One plus and ASUS have benefited a lot because of Online reviews.
Thus, Online reviews help in Communicating value to the Customers,
As a result of this, It’s easy for a Company to get in to industries that depend upon reviews.
Success will come to companies that can closely track the sources of information their Customers turn to
and find the combination of marketing channels and tools best suited to the ways those Consumers decide.
Created by Sadhique K Kunhahamed, IIITD&M-K, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com