Reputation Management, Measurement, and Monitoring

What is Social Media?

Definition:

• Social Media are primarily internet and mobile based tools for sharing and discussing information among humans

Reach Out to Existing Communities

Become a Trusted Advisor

Be Consistent

KnowEm.com

Building Your Online Identity - Case Study

Maintaining Your Online Reputation

Maintaining Your Online Reputation

ROI in Social Media

What is Social Media’s ROI?

Instead of Return on Investment

Let’s think AboutReturn on Influence

Becoming an Influencer

Nice

NotableNetworked

Becoming a Trusted Advisor

Five Elements to Building Social Capital

• Social Capital only builds as you give it away. Figure out how you are going to give back to the community and do it …often

How Social Capital Can Impact Your Reputation

32

monitoring your reputation

google.com/alert

36

37

Monitor – With Some Direction

Monitor – With Some Direction

Monitor

Monitor

Monitor

Monitor

• gist

• cadmus

measuring your reputation

Reputation Measurement

Reputation Measurement

Reputation Measurement

Reputation Measurement

Reputation Measurement

Reputation Measurement

Reputation Measurement

When things go wrong

Sigmund Freud

For Information About e-PRO classes

for Your Company or Association contact

Bill.Lublin@smminstitute.com